Martech Series

JULY 1, 2022

Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! Misallocated marketing budgets. Take social media marketing and organic search.

Marketing 102

Marketing SEO Mobile Search ROI 102

Martech Series

FEBRUARY 20, 2023

One of the things to master while running a website is search engine optimization (SEO). The placement of your website on Google and other search engines is dynamic. This means that you must keep up with SEO developments if you want to beat the competition. What is website optimization? Let’s explore.

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Mobile Search 77

Mobile Search Machine Learning Advertising Manufacturing 77

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Digital Darwinism does not discriminate.

Marketing 145

Marketing SEO Conversion Audience 145