Martech Series

JULY 1, 2022

Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! Misallocated marketing budgets. Take social media marketing and organic search.

Marketing 102

Marketing SEO Mobile Search ROI 102

Martech

JANUARY 31, 2022

Read more: Marketers look to upgrade their 3D digital experiences. A month before that (December 2020), Google launched a similar feature in the mobile search results. Amazon also has a “View in your room” feature available on its mobile app for certain products as well. AR-powered Try On expands product categories.

Marketing 83

Marketing Mobile Search Retail MarTech 83

Martech Series

FEBRUARY 20, 2023

Web marketing tools simplify the process of increasing your website’s visibility in search results, which increases the likelihood that visitors will convert. The tools available range from mobile-friendly testers and website speed tests to data insights on how to enhance your website to ensure its success.

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Mobile Search 84

Mobile Search Machine Learning Advertising Manufacturing 84

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Digital Darwinism does not discriminate.

Marketing 145

Marketing SEO Conversion Audience 145