The difference between web and mobile search
Venture Beat
APRIL 2, 2022
Web and mobile user search queries may have some similarities, but their respective search capabilities and user behaviors vary drastically. Read More.
The difference between web and mobile search
Venture Beat
APRIL 2, 2022
Web and mobile user search queries may have some similarities, but their respective search capabilities and user behaviors vary drastically. Read More.
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Why Big Brands Are Losing Online Market Share
Martech Series
JULY 1, 2022
Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! Misallocated marketing budgets. Take social media marketing and organic search.
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What is mobile marketing?
AdvertiseMint
OCTOBER 20, 2023
What is Mobile Marketing? Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience.
Marketing 75
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Augmented reality marketing expands with new Pinterest Try On for furniture
Martech
JANUARY 31, 2022
Read more: Marketers look to upgrade their 3D digital experiences. A month before that (December 2020), Google launched a similar feature in the mobile search results. Amazon also has a “View in your room” feature available on its mobile app for certain products as well. AR-powered Try On expands product categories.
Marketing 80
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Website Optimization Tests and Tools Marketers Should Know About
Martech Series
FEBRUARY 20, 2023
Web marketing tools simplify the process of increasing your website’s visibility in search results, which increases the likelihood that visitors will convert. The tools available range from mobile-friendly testers and website speed tests to data insights on how to enhance your website to ensure its success.
SEO 94
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Geotargeting in the cookieless world
illumin
APRIL 30, 2024
Here’s why geotargeted marketing can be a tool to your cookieless advertising strategies. As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. Geofencing is also a type of location-based marketing.
The Top 6 PPC Trends for SaaS businesses in 2022
Ad Rants
JULY 25, 2022
However, with the ever-changing landscape of digital marketing, it's important to stay ahead of the curve and be aware of the latest trends. This technology can be used to create PPC ads that are more relevant to the user's search query. With the rise of data-driven marketing, PPC ads are becoming more and more personalized.
Machine Learning 239
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A quick, handy guide to mobile advertising
illumin
FEBRUARY 20, 2024
The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.
Advertising 52
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Mobile Path to Purchase Marketing: Moving Customers from Online to Offline
InMobi
OCTOBER 11, 2019
Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Largely, it was because they didn’t have a way to really measure and quantify the impact of mobile on the path to purchase. The mobile consumer is simply too big to ignore. So what does this mean for marketers?
Marketing 52
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The Google anti-trust trial: A deep dive into the details
Martech
OCTOBER 23, 2023
Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.
Building Real Relationships for Pride Month
illumin
JUNE 7, 2019
New research from Hornet.com and Kantar Consulting shows that this market is currently the fastest-growing market right now, and is only expected to grow. Here are just a few things marketers can focus on: Think Big. Looking back on past Pride month marketing efforts, many brands went out on a ledge.
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The Mobile Opportunity for Travel Marketers
InMobi
AUGUST 21, 2013
According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories. THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017.
Marketing 52
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Mobile Trends 2013: Mobile Emerges as Core Digital Marketing Channel
InMobi
DECEMBER 30, 2012
Mobile devices are known to surpass desktops as the most common ways to go online - making mobile marketing more important than ever. Companies must start looking at innovative mobile marketing strategies to ride the mobile wave. eMarketer expects US mobile ad spending to reach $7.19
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Digital Advertising Guide
Adtelligent
JULY 19, 2022
Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Mobile search advertising is on the rise.
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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST
VideoWeek
SEPTEMBER 2, 2022
The company also snapped up two advertising executives from Snap during a period of turmoil for the Snapchat owner (more on that below), “poaching two people that lent the social media company credibility with brand marketers,” according to Reuters. The streamer has partnerships with A+E Networks, E.W. rising to 20.2
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3 Things Consumer Packaged Goods Advertisers Should Know
Basis
SEPTEMBER 28, 2022
To say the landscape for consumer packaged goods (CPG) marketers is complicated feels insufficient. Couple that with the fact that consumers’ attention spans are reducing year after year, and the takeaway for marketers is clear: people need to see your product at the right time(s), on the right channel(s), and with the right message.
Advertising 52
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What is Demand Side Platform (DSP)?
Ad Ops Hero
JANUARY 27, 2021
Display & Video 360 (formerly known as DoubleClick Bid Manager), MediaMath, AppNexus, LiveRamp and DataXu are some well-known demand side platforms available in the market. DSP also assist the advertisers to find out the relevant inventories on display, mobile, search, and video platform to reach the targeted audience.
52 In-App Advertising Statistics You Should Know
InMobi
MAY 21, 2019
To do digital marketing right today, you need smart insights on mobile marketing specifically. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. 12 percent of all time spent on a mobile device is in browsers, according to comScore.
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Brands Embrace Mobile Advertising
InMobi
MARCH 12, 2013
Eileen McKay, InMobi's Regional Sales Manager in the Pacific Northwest sounds off on the trends she sees developing as we close Q1: Could it be that 2013 is finally going to be the year for brands to finally take the plunge and deeply embrace mobile marketing? Smartphone penetration has now crossed the majority threshold in the US.
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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).
Ad Beat
JANUARY 1, 2020
The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. Source: inmobi.
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How Auto Brands Can Win With Mobile
InMobi
APRIL 18, 2013
The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. Want to talk options? Weve got ideas!
AutoMobile 52
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The WIR: Amazon Rolls Out TikTok-Style Feed, UK Delays its Junk Food Ad Ban, and Reach Expands into America
VideoWeek
DECEMBER 9, 2022
Microsoft has recently considered building a “super app”, incorporating shopping, messaging, news and search services, The Information reported on Tuesday. The idea was to loosen Google and Apple’s grip on the mobile search market, suggested the report. NBCU CEO Warns Investors of “Worsening” TV Ad Market.
Food 52
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Digital is Dead - Long Live Digital
InMobi
JANUARY 3, 2013
What all this tells us is that we are now poised to witness another change in the scenario with the emergence of mobile advertising as a significant channel for marketing activities. Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8
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33 Essential B2B SEO Statistics Every Marketer Should Know
Single Grain
MAY 26, 2023
Work With Us 33 Essential B2B SEO Statistics Every Marketer Should Know All of these insights are based on the latest available data from industry thought-leaders and top SEO experts, including straight from Google itself. B2B Keyword Statistics 71% of digital marketers say their most effective SEO strategy is strategic keyword use.
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Top Industry Execs Make Bold Predictions for Mobile Advertising in 2016
InMobi
FEBRUARY 19, 2016
Enhancing the connection between brands and people to provide relevant customer experiences will be the focus of all major mobile marketing companies. However, this is going to change in 2016 as the top digital companies such as Apple, Google, Microsoft, Facebook and Amazon flood the market with mobile payment solutions.
Advertising 52
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Mobile Transforming the Face of Beauty & Personal Care Shopping
InMobi
JULY 29, 2013
Mobile devices are influencing consumers buying decisions and how they engage with brands, using mobile social media peer notions and reviews. So what does it mean for the marketers? Changes in the way consumers are engaging with their mobile devices Impact of mobile advertising on purchase funnel of personal care products.
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How to Boost Conversions with Your Article’s Featured Image
Single Grain
NOVEMBER 22, 2019
Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. Google has been showing image thumbnails in mobile search engine result pages for a couple of years now: The “visual” SERPs have undergone a few updates.
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The Future of SEO: How AI and Machine Learning Will Impact Content
Single Grain
FEBRUARY 19, 2020
The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing.
Machine Learning 142
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75+ CRO Statistics That’ll Help You Increase Sales in 2023
Single Grain
FEBRUARY 1, 2023
By understanding the latest trends and insights in CRO, you’ll be able to evaluate and improve the efficiency of your marketing campaigns, landing pages and other website components. Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. on e-commerce websites.
Enterprise SEO Metrics: The Key Metrics to Track for Success
Single Grain
APRIL 14, 2023
For enterprises, optimizing your website for search engines can be particularly challenging because it involves working on large websites consisting of thousands of pages. If you don’t track the right set of SEO metrics, you can’t determine your SEO marketing returns on investment. Let’s begin!
SEO 52
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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More
Single Grain
JUNE 5, 2023
Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. billion internet users.
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What Is Google Circle to Search and Why Should I Care?
Single Grain
JANUARY 25, 2024
Some people might find traditional search methods efficient enough, while others might appreciate the intuitive and context-aware approach of Circle Search. Circle Search for Marketing As a marketer, Google’s Circle to Search opens up exciting possibilities for both creative and traditional marketing campaigns.
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31 Paid & Free SEO Tools That Will Improve Your Ranking
Single Grain
DECEMBER 19, 2023
As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.
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Google Algorithm Updates 2023: A Comprehensive Guide
Automatad Inc.
JUNE 21, 2023
Mobilegeddon (2015): Emphasizing Mobile Compatibility The Mobilegeddon update was Google’s way of emphasizing the crucial role of mobile-friendly websites in the modern digital space. Impact: This update had a significant effect on mobile search rankings, with mobile-friendly websites seeing an uptick in their ranking.
SEO 52
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Modern Programmatic Monetization Strategies
Adtelligent
OCTOBER 6, 2021
Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% Therefore, it is essential to stay up to date as the technology quickly evolves, adhering to the ever-changing market demands. to reach $14.2
100 SEO Statistics That’ll Help You Dominate Search Rankings in 2023
Single Grain
JANUARY 16, 2023
Get My Free SEO Marketing Plan . Some of the best ways you can create stats-based content include LinkedIn polls, market surveys, expert interviews, and market research. More than 60% of digital marketers agree that link building is the most difficult element of SEO. Mobile SEO Stats. Backlink Stats. Backlinko ).
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The Complete Guide to Google My Business
Single Grain
AUGUST 2, 2019
In fact: 50% of “near me” searches result in a store visit. Near me” or “close by” searches grew by more than 900% over two years. 78% of local mobile searches result in a purchase, either in-store or online. Putting your best foot forward in Google Search is critical for driving new customers.
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Maximizing SEO with Schema Markup: Strategies and Benefits
Single Grain
FEBRUARY 20, 2024
But now let’s take a look at some results of real-world examples : Pages that show as rich results in search saw an 82% higher click-through rate vs non-rich result pages (Nestle/Google) Rotten Tomatoes saw a 25% higher click-through rate for pages with schema vs those without (Rotten Tomatoes/Google) Users spent 1.5x
SEO 52
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SERP Decoded: Understanding & Leveraging Search Engine Results Pages
Single Grain
JANUARY 8, 2024
Each of these is designed to provide the most relevant and useful information based on your search query. Whether you’re a business owner, a content creator or a digital marketer, your presence on this page can make or break your online success. For businesses and digital marketers, the value of SERPs cannot be overstated.
SEO 52
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11 Mobile Advertising Types to Improve Your ROAS
Single Grain
AUGUST 7, 2023
As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S.
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6 Google Ads Trends You Can’t Ignore in 2020
Single Grain
DECEMBER 20, 2019
And with a whopping 63,000 searches done per second , Google is the place to do it. In fact: Google has 90.46% of the search engine market share worldwide. 15% of all searches have never been searched before on Google. Google has a market value of $739 billion. Book My Free Marketing Consultation.
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42 Digital Marketing Trends You Can’t Ignore in 2020
Single Grain
DECEMBER 6, 2019
This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Digital Darwinism does not discriminate.
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