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5 steps to a seamless post-M&A brand integration

Martech

Mergers and acquisitions can throw your marketing plans into chaos. Ensure you know the brand and marketing objectives and how the integration will be measured. Align the capabilities of the martech stacks of both brands This is also a wonderful learning opportunity. It’s a high-visibility project with a tight timeline.

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How much to spend on SEO: Budget strategies that fit your business

Martech

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Breaking down your marketing budget. How it works.

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Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

However, despite the collaborative approach taken by Google and the lengthy proposed timeline for finding a replacement for third-party cookies that suits individual users, digital advertising and publishers, the announcement has been met with some skepticism and trepidation. Chrome is the most popular browser on the market.

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