Martech

MARCH 7, 2024

’s Competition and Markets Authority (CMA) has said that Google must not deprecate third-party cookies until their concerns about competition have been resolved. We spoke with a number of interested parties, including the IAB Tech Lab, some of them on background, to figure out the lay of the land.

Cookies 116

Cookies GDPR Click Through Rate Advertising 116

Martech

MARCH 6, 2023

Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct? .

Data Management Platform 87

Data Management Platform Cookies First-Party Cookies Audience 87

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers.

Cookies 93

Cookies First-Party Cookies Conversion Impressions 93

Clearcode

JANUARY 26, 2023

Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Ad Monsters

OCTOBER 20, 2022

We knew that what we’re using today: cookies and mobile IDs are not going to cut it. . A couple of years later, Google started talking about removing cookies in Chrome. Eventually, the market caught up with us and our view of building alternative identities, but the initial trigger was efficiency.

Audience 88

Audience Cookies First-Party Cookies Ad Tech 88

Martech

DECEMBER 14, 2022

With the end of third-party cookies looming over an ever-shifting horizon, marketers have been scrambling to figure out how to hold onto their precious data. Browsers that are already tough on cookies command a significant market share. The so-called “cookie apocalypse” does not only impact third-party cookies.

First-Party Cookies 104

First-Party Cookies Cookies Retargeting A/B Testing 104

Martech

JANUARY 26, 2022

Marketers around the world are anxiously awaiting the deprecation of third-party cookies, searching for ways to adapt their campaigns. The first campaign that I was asked to run at Michael Kors took 12 hours to produce, which even five years ago was 11 hours and 59 minutes too long,” she said.

First-Party Cookies 87

First-Party Cookies Marketing Cookies MarTech 87

Martech

MARCH 1, 2024

Google’s decision to phase out third-party cookies follows a larger market trend — Safari and Firefox deprecated cookies years ago — driven by consumer privacy concerns and mounting regulations. Regulations such as the EU’s GDPR and California’s CCPA force marketers to be more transparent with our cookie-dropping process.

Cookies 114

Cookies First-Party Cookies GDPR Pop-Up 114

Martech Series

JULY 19, 2022

Celebrus launches cross-domain continuance, which allows businesses to connect information across several owned domains using first-party cookies. an upgrade to the robust technology suite, including patented technology, first-party, cross-domain continuance. Celebrus announces the launch of Celebrus 9.6,

First-Party Cookies 87

First-Party Cookies Cookies Healthcare Finance 87

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Marketing 118

Marketing Machine Learning GDPR Healthcare 118

Single Grain

JUNE 25, 2021

However, despite the collaborative approach taken by Google and the lengthy proposed timeline for finding a replacement for third-party cookies that suits individual users, digital advertising and publishers, the announcement has been met with some skepticism and trepidation. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Martech

JULY 27, 2022

In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already in-market to fill the void, much of the focus is on overall audience addressability. As digital marketers, we know that insight is the key to personalization.

Cookies 99

Cookies Advertising First-Party Cookies Audience 99

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Breaking down your marketing budget. Now let’s go a level deeper.

SEO 120

SEO Conversion Rate ROI Conversion 120

Martech

SEPTEMBER 23, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, how is your CX adapting to changes in customer behavior? The idea of a single view of the customer has been on marketers’ wish lists for years.

First-Party Cookies 111

First-Party Cookies MarTech Food Cookies 111