Audience First-Party Cookies Marketing MarTech 
Martech
NOVEMBER 3, 2022
The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. Dig deeper: Marketers should care about consumer privacy. Gated content.
Ad Monsters
OCTOBER 20, 2022
We knew that what we’re using today: cookies and mobile IDs are not going to cut it. . A couple of years later, Google started talking about removing cookies in Chrome. Eventually, the market caught up with us and our view of building alternative identities, but the initial trigger was efficiency.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
FEBRUARY 15, 2024
Mergers and acquisitions can throw your marketing plans into chaos. Ensure you know the brand and marketing objectives and how the integration will be measured. Align the capabilities of the martech stacks of both brands This is also a wonderful learning opportunity. It’s a high-visibility project with a tight timeline.
Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech? What is adtech?
Martech
JUNE 1, 2022
The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Connected TV.
Martech
MARCH 7, 2024
’s Competition and Markets Authority (CMA) has said that Google must not deprecate third-party cookies until their concerns about competition have been resolved. We spoke with a number of interested parties, including the IAB Tech Lab, some of them on background, to figure out the lay of the land.
Martech
MARCH 6, 2023
Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct?
Expert insights. Personalized for you.
115 
Let's personalize your content