Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.

MarTech 122

MarTech Audience Conversion Marketing 122

Martech

DECEMBER 21, 2023

The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture. It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. Get MarTech! In your inbox.

MarTech 122

MarTech Audience Conversion Marketing 122

Martech

DECEMBER 1, 2023

AWS has announced an expansion to its program to help advertisers and marketers find competent partners with solutions built on AWS. Within the AWS ecosystem, it should be helpful for advertisers and marketers to be able to identify partners with independent, third-party accreditation. Martech partners. Get MarTech!

MarTech 104

MarTech Audience Advertising Marketing 104

Martech

FEBRUARY 22, 2024

It promises its precision targeting can create backlinks with direct pathways to the target audience, boosting site rankings and enhancing brand credibility. SeoSamba’s integration of advanced generative artificial intelligence (AI) capabilities in its social media marketing tool. Get MarTech! In your inbox.

MarTech 108

MarTech Machine Learning SEO CPA 108

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. Only 23.2%

MarTech 130

MarTech Audience Conversion Marketing 130

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. We might have a decent operation for the 5% of in-market prospects.

MarTech 104

MarTech Conversion Cookies Brand Awareness 104

Martech

DECEMBER 14, 2023

Now, here are this week’s releases, upgrades and features: Dstillery’s Audience Brief Genius matches advertisers’ audience briefs with the best audiences from Dstillery’s taxonomy using OpenAI’s technology. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

MarTech 106

MarTech Food Cookies Audience 106

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. Fortunately, AI bias in marketing is incredibly unlikely to result in a false arrest. And now, this week’s AI-powered marketing technology releases.

MarTech 101

MarTech Audience Marketing Agency 101

Martech

SEPTEMBER 26, 2023

Martech is a lot more than marketing technology. “It It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said.

MarTech 122

MarTech Food ROI Marketing 122

Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. The post AI-powered martech releases and news: Feb.

MarTech 106

MarTech CPC Affiliates Conversion 106

Martech Series

SEPTEMBER 20, 2022

Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. Audience AI is designed to help telcos identify new hidden opportunities within their customer base and achieve significantly improved campaign performance. Responsive.

Audience 95

Audience Machine Learning Marketing ROI 95

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” ” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. Generating more leads with genAI Marketers should adopt an experimental attitude toward new AI tools.

MarTech 116

MarTech Marketing Audience 116

Martech Series

DECEMBER 29, 2022

Rachel Dillon, EVP Sales and Marketing at Strategus talks about the latest trends in CTV and how it’s impact will define advertising through 2023: Welcome to this MarTech Series chat, Rachel, tell us about yourself and more about your role at Strategus. I am the EVP of Sales and Marketing for Strategus.

MarTech 88

MarTech Marketing Audience Advertising 88

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform. It embeds both native and external AI capabilities into the entire marketing lifecycle. Get MarTech!

MarTech 120

MarTech eCommerce SEO Impressions 120

Martech

DECEMBER 7, 2023

For marketers that may mean fake content. Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance.

MarTech 115

MarTech Conversion Audience Marketing 115

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. This helps brands create personalized and recognizable video content that appeals to their audience. Get MarTech! The post AI-powered martech releases and news: Jan. In your inbox.

MarTech 112

MarTech Affiliates Retail Brand Awareness 112

Martech Series

JULY 26, 2022

Improved marketing performance management processes can allow marketers to optimize future spends and budgets while also ensuring better martech choices and investments. Evaluating the success of marketing initiatives serves businesses several advantages. Enables Better MarTech Choices. Let’s dive into a few.

ROI 90

ROI MarTech Marketing Audience 90

Martech

JULY 24, 2023

The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. Get MarTech! appeared first on MarTech.

Audience 95

Audience Marketing Impressions MarTech 95

Martech Series

JANUARY 16, 2023

The latest statistics show more than five million podcasts are clamoring for a solid listener base, but one game changing marketing company has the solution to low viewership and engagement. With more than 70 million podcast episodes waiting to be heard, Audience Unleashed is ready to take on the challenge.

Audience 86

Audience Marketing MarTech Advertising 86

Martech Series

JANUARY 29, 2023

Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, is launching Audience IQ at NADA Show 2023, a key auto industry trade show going on now in Dallas Texas.

Audience 101

Audience Marketing Communications MarTech 101

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Marketing 135

Marketing Manufacturing Pop-Up Conversion 135

Martech Series

NOVEMBER 30, 2022

The Local Media Consortium, a strategic alliance of local media publishers and iZooto, a publisher-first marketing automation platform, announced a strategic preferred partnership that will provide audience engagement and retention services to the LMC’s members.

Audience 89

Audience Media Marketing MarTech 89

Martech Series

NOVEMBER 8, 2022

With the emergence of physical to digital marketing technology, brands are zeroing in on tools that drive measurable engagement. Experiential marketing made a splashy comeback in 2022. The need to collect and take action on real-world marketing data points has opened the door for Boston startup, Tapple.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech Series

SEPTEMBER 23, 2022

Through this collaboration, Anteriad’s audience data will be available through the TruAudience Data Marketplace, enabling B2B advertisers to reach more in-market prospects with more relevant marketing across growth channels including connected TV, streaming audio and in-game advertising.

Audience 86

Audience Marketing Entertainment MarTech 86

Martech

SEPTEMBER 27, 2023

They provide great insight into the market and help me as I continue to advise my clients. So, I was pretty excited when MarTech released its 2023 Replacement Survey. I would also encourage you to read the study and see how you compare with your peers because engaging your audience most effectively will require technology.)

MarTech 117

MarTech Marketing Audience 117

Martech

MAY 30, 2023

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. Get MarTech! In your inbox. What techniques are they using?

Audience 124

Audience Education MarTech Marketing 124

Martech

JANUARY 20, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and the Superbowl reminds us large audiences are still valuable. An audience of 96.4 Get your pass for MarTech.

Audience 141

Audience Ad Inventory MarTech Marketing 141

Chief Martech

JUNE 13, 2022

Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months.

MarTech 124

MarTech Marketing Impressions Audience 124

Martech

MARCH 21, 2024

Now, this week’s AI-powered martech product releases and enhancements. Hightouch’s Campaign Intelligence is an AI-driven platform that lets marketers find trends in customer behavior and campaign performance directly from their data warehouse. Get MarTech! In your inbox. Business email address Subscribe Processing.

MarTech 62

MarTech Audience Marketing 62

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.” Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Why we care. Image: IAB.

Marketing 112

Marketing Audience MarTech Entertainment 112

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. While nearly 2/3rds of marketers are planning to invest in AI, 14% already have, according to Gartner’s 2023 MarTech Survey. Get MarTech!

MarTech 98

MarTech SEO Conversion Marketing 98

Martech Series

FEBRUARY 1, 2023

Prior to Heap I was in product marketing with Tier 1 Financial Solutions in which I was responsible for product positioning and go-to-market strategy and execution. I had a heavy focus on the expansion of the CRM platform for all firms across capital markets and the integrations of products.

MarTech 87

MarTech Marketing Public Relations ROI 87

Chief Martech

APRIL 28, 2023

Okay, so martech-tacular isn’t a word. But it’s what I’m feeling as I prepare for a full month of spectacular martech adventures. The 1st Tuesday in May is Officially #MartechDay First up is the brand-new Best of Breed Marketing Summit that Frans Riemersma and me are hosting on #MartechDay, Tuesday, May 2.

MarTech 88

MarTech Marketing Audience 88

Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

Audience 90

Audience Marketing Brand Awareness Communications 90

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Marketing 116

Marketing Machine Learning Audience MarTech 116

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Media 116

Media Marketing Machine Learning MarTech 116

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 115

Advertising Marketing Geo targeting Retail 115