Martech Series

SEPTEMBER 20, 2022

Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. Audience AI is designed to help telcos identify new hidden opportunities within their customer base and achieve significantly improved campaign performance. Responsive.

Audience 95

Audience Machine Learning Marketing ROI 95

Martech Series

JULY 29, 2022

If the answer is never, it’s time to crack on with this critical marketing task. 45% of global marketers agree that their biggest challenge in email marketing is maintaining an engaged list of recipients. Trying to market to a list of disengaged email subscribers is uninspiring and demotivating. Not a trick question.

ROI 92

ROI Marketing Conversion Rate Audience 92

Martech Series

NOVEMBER 30, 2022

The Local Media Consortium, a strategic alliance of local media publishers and iZooto, a publisher-first marketing automation platform, announced a strategic preferred partnership that will provide audience engagement and retention services to the LMC’s members.

Audience 89

Audience Media Marketing MarTech 89

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Increased ROI. To some extent, we all are. It’s coming from every direction.

Marketing 121

Marketing ROI MarTech Audience 121

Martech Series

MARCH 2, 2023

Get creative and take more educated risks with your marketing strategy Marketers are ready to take more risks and ramp up creativity in 2023, according to a new survey from Optimizely. It helps you quickly gain confidence in your decisions or avoid a costly misstep with your marketing spend.

ROI 85

ROI Education Audience Marketing 85

Martech Series

FEBRUARY 1, 2023

Prior to Heap I was in product marketing with Tier 1 Financial Solutions in which I was responsible for product positioning and go-to-market strategy and execution. I had a heavy focus on the expansion of the CRM platform for all firms across capital markets and the integrations of products.

MarTech 87

MarTech Marketing Public Relations ROI 87

Martech

AUGUST 23, 2023

The marketing technology revolution is the compass guiding businesses through uncharted waters. Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The consumer moves faster than the brand.

MarTech 95

MarTech ROI GDPR Communications 95

Martech Series

JUNE 28, 2022

Next Coast Ventures leads the Series A round, bringing total capital raised by Audience to $12.8M. platform combines robotic handwritten notes, precision-targeted lead generation and digital marketing follow-up. Marketing Technology News: Digital Samba Named the Best Overall Video Conferencing Solution of 2022.

Audience 91

Audience Real Estate Marketing ROI 91

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Marketing 137

Marketing Brand Awareness Viewability Audience 137

Martech Series

SEPTEMBER 13, 2022

Jake Athey, VP of Marketing and Sales at Widen shares a few top marketing optimization best practices in this short Q&A: _. Welcome to this MarTech Series chat, Jake, tell us about your marketing/sales journey through the years and more about your role at Widen…. And I’ve never looked back.

MarTech 84

MarTech Marketing ROI Click Through Rate 84

Martech Series

AUGUST 30, 2022

6sense, a leading sales and marketing technology company, is using ON24 digital experiences to engage more customers and drive new business. With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects. and Geeq’s Newly Announced Strategic Partnership.

Audience 88

Audience Machine Learning MarTech Education 88

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Media 106

Media Marketing Machine Learning MarTech 106

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Creation of audience segments by applying GrowthLoop natural language processing to BigQuery datasets. Get MarTech! The main capabilities.

A/B Testing 106

A/B Testing Marketing ROI MarTech 106

Martech

JULY 13, 2023

So much is happening when it comes to artificial intelligence and marketing technology that it’s a struggle to keep up with it all. To help you here’s our roundup of the AI martech products, platforms, features and related news from the past week. Get MarTech! MercuryAI can also automatically code open-end responses.

MarTech 87

MarTech ROI Audience Marketing 87

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Marketing 123

Marketing Cookies Machine Learning MarTech 123

Martech Series

DECEMBER 6, 2022

Digital content creation has evolved over the years, with brands now exposed to more online marketing channels and methods through which to post content. With the evolution of content marketing there has also been a significant shift in the types of content that audiences now like to consume more of or engage with.

Marketing 123

Marketing ROI Audience MarTech 123

Martech Series

JANUARY 30, 2023

Marketing in 2023 has great potential for the B2B space. Hyper personalization in digital campaigns is the ideal goal, and audience fragmentation seems to be its greatest challenger. Looking to media formats that can support one to one and targeted one to many could yield improved ROI.

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Martech Series

NOVEMBER 21, 2022

Laura Goldberg, CMO at Constant Contact chats about a few marketing practices that can create better brand and business output: Welcome to this MarTech Series chat, Laura, tell us about yourself and more about your role as CMO at Constant Contact…. As CMO of Constant Contact, I oversee all of sales and marketing.

MarTech 88

MarTech ROI Retail eCommerce 88

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. If we’ve learned anything over the last decade, it’s that the martech landscape evolves rapidly, requiring specialized expertise.

Marketing 111

Marketing Conversion Rate MarTech Education 111

Martech Series

MARCH 2, 2023

DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities Capstone Technologies Group Inc a company that acquires, operates, and organically develops disruptive technologies, today announced that its subsidiary DrivenIQ has launched AMP, the world’s first Audience Intelligence Customer Data Platform.

Audience 83

Audience Cookies ROI MarTech 83

Martech Series

JANUARY 5, 2023

Welcome to this MarTech Series chat, Linda, tell us about yourself and more about your role at Big Village. We’d love to hear more about some of your latest observations on the digital ad market: what trends do you feel will dominate the online advertising space through 2023?

MarTech 94

MarTech Brand Lift Cookies ROI 94

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. The allure of performance marketing Performance marketing is often the unsung hero in the early stages of a brand’s life. Dig deeper: What are marketing attribution and performance management platforms?

Marketing 102

Marketing Brand Awareness ROI MarTech 102

Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Bridging the gap improves precision and marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI. .

Audience 95

Audience Agency Advertising ROI 95

Martech Series

JUNE 21, 2022

Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio? Indivio was inspired by a desire to move the visual storytelling medium forward and redefine how brands connect with audiences using video.

MarTech 88

MarTech ROI Audience Media 88

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Marketing 119

Marketing Audience Media ROI 119

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. We’ve had marketing directors quit within 90 days, marketing business partners quit within three to six months. You don’t see results in marketing in a month. Your audience is totally different.”

MarTech 79

MarTech SEO Audience Education 79

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Treat them as partners.

Marketing 125

Marketing Audience Click Through Rate Conversion 125

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2022 edition of the MarTech Conference, our theme was “Data. Grab your free pass for the Martech Conference.

MarTech 118

MarTech ROI Cookies Entertainment 118

Martech Series

JULY 28, 2022

Stop me if you’ve heard this one before — but in today’s hyper personalized marketing environment, technology is everything. But what may surprise you are the actual numbers: over the last two years, the martech industry has grown an incredible twenty-four percent. Martech is big business. The martech is the message.

MarTech 80

MarTech ROI Audience Agency 80

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. A low one might need refining your value proposition or reevaluating your target audience.

Marketing 117

Marketing ROI A/B Testing Conversion 117

Martech Series

JULY 18, 2022

Infotools, a global leader in market research analysis solutions, has released a new paper ‘Transforming your insights function.’ “Gaining knowledge of how a rise in primary research data will affect processes, workflows, technology stacks and – ultimately – audience understanding is essential. .

Marketing 114

Marketing ROI MarTech Audience 114

Martech Series

OCTOBER 3, 2022

Now, as budget season for 2023 approaches, brand marketers need to think through how a possible recession can affect their spending. Though it may seem counter-intuitive, research shows that marketers who maintain or grow their marketing budgets during recessions are more successful than those that cut budgets.

Marketing 98

Marketing ROI Food Retail 98

Martech Series

MARCH 1, 2023

DrivenIQ, the experts in audience data and advertising technologies, has launched AMP, the world’s first Audience Intelligence Customer Data Platform. What’s more, AMP helps marketers create privacy compliant, 1:1 personalized marketing campaigns which is critical for marketing efficacy.

Audience 73

Audience Cookies MarTech ROI 73

Martech Series

AUGUST 9, 2022

A robust video marketing strategy can enable better marketing output and drive faster ROI. Seeing how consumer trends and content consumption habits are rapidly evolving, brands that sport a strong video marketing process can actually achieve more while also ensuring they stand out from the competition.

Marketing 117

Marketing ROI MarTech Audience 117

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I started my career at a marketing agency working on incentive programs for IBM right at the time eCommerce was born. What should marketers do more of through 2023 to drive brand value and customer experiences?

MarTech 103

MarTech Retail eCommerce Cookies 103

Martech

SEPTEMBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and today’s the day. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge. Editorial Director. Read more here.

MarTech 104

MarTech Conversion Rate SEO ROI 104

Martech

JANUARY 25, 2023

Despite the widespread use of data clean rooms (DCR), less than a third of marketers are leveraging DCRs’ full capabilities, according to a new report. Nearly half (47%) of marketers are using clean rooms for data privacy, regulatory compliance and audience activation, according to the IAB’s “State of Data 2023” survey.

ROI 95

ROI Marketing Cookies MarTech 95