Martech Series

NOVEMBER 23, 2022

Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability to do so. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

ROI 82

ROI Marketing Audience MarTech 82

Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The martech landscape’s rapid expansion The martech sector’s phenomenal rise in recent years is rooted in several pivotal developments.

MarTech 96

MarTech ROI GDPR Communications 96

Martech Series

SEPTEMBER 20, 2022

Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. Audience AI is designed to help telcos identify new hidden opportunities within their customer base and achieve significantly improved campaign performance. How Audience AI works.

Audience 95

Audience Machine Learning Marketing ROI 95

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. Email audience. What Is Email List Scrubbing? . billion users by 2025.

ROI 92

ROI Marketing Conversion Rate Audience 92

Martech Series

AUGUST 30, 2022

With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects. Since partnering with ON24, 6sense has delivered digital experiences that significantly exceeded ROI expectations, improving productivity and generating millions in new pipeline.

Audience 88

Audience Machine Learning MarTech Education 88

Martech

JULY 13, 2023

To help you here’s our roundup of the AI martech products, platforms, features and related news from the past week. It provides insights into qualitative data, revealing emotions, themes, and audience perceptions. Get MarTech! Releases Tidio ’s Lyro is an AI chatbot built for small and medium businesses. In your inbox.

MarTech 90

MarTech ROI Audience Marketing 90

Martech Series

NOVEMBER 30, 2022

The Local Media Consortium, a strategic alliance of local media publishers and iZooto, a publisher-first marketing automation platform, announced a strategic preferred partnership that will provide audience engagement and retention services to the LMC’s members. We are excited to offer our marketing and engagement tools to local publishers.

Audience 89

Audience Media Marketing MarTech 89

Martech Series

JANUARY 30, 2023

Hyper personalization in digital campaigns is the ideal goal, and audience fragmentation seems to be its greatest challenger. Looking to media formats that can support one to one and targeted one to many could yield improved ROI. A few thoughts on the future of B2B marketing and B2B martech?

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Martech Series

NOVEMBER 21, 2022

Laura Goldberg, CMO at Constant Contact chats about a few marketing practices that can create better brand and business output: Welcome to this MarTech Series chat, Laura, tell us about yourself and more about your role as CMO at Constant Contact…. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

MarTech 88

MarTech ROI Retail eCommerce 88

Martech Series

MARCH 2, 2023

DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities Capstone Technologies Group Inc a company that acquires, operates, and organically develops disruptive technologies, today announced that its subsidiary DrivenIQ has launched AMP, the world’s first Audience Intelligence Customer Data Platform.

Audience 83

Audience Cookies ROI MarTech 83

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Your audience is totally different.” And I’m like, “No, you don’t because that’s not where your audience is.” Here’s their ROI, here’s their audience. Get MarTech!

MarTech 82

MarTech SEO Audience Education 82

Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Bridging the gap improves precision and marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI. .

Audience 95

Audience Agency Advertising ROI 95

Martech Series

JANUARY 5, 2023

Welcome to this MarTech Series chat, Linda, tell us about yourself and more about your role at Big Village. Marketing Technology News: MarTech Interview With Richard Jones, Chief Revenue Officer at Wunderkind. How can brands today drive more ROI from their online ad campaigns, while also enhancing the overall contextual experience?

MarTech 94

MarTech Brand Lift Cookies ROI 94

Martech Series

JUNE 28, 2022

Next Coast Ventures leads the Series A round, bringing total capital raised by Audience to $12.8M. Audience , a robot-powered outbound marketing platform, announced the closing of $10 million in Series A funding led by Next Coast Ventures. Combining Personalization with Automation to Boost ROI and Lead Generation.

Audience 91

Audience Real Estate Marketing ROI 91

Martech Series

JUNE 21, 2022

Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio? Indivio was inspired by a desire to move the visual storytelling medium forward and redefine how brands connect with audiences using video.

MarTech 88

MarTech ROI Audience Media 88

Martech

SEPTEMBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge. The post Today is MarTech day: Tuesday’s Daily Brief appeared first on MarTech.

MarTech 109

MarTech Conversion Rate SEO ROI 109

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2022 edition of the MarTech Conference, our theme was “Data. Grab your free pass for the Martech Conference.

MarTech 122

MarTech ROI Cookies Entertainment 122

Martech Series

FEBRUARY 1, 2023

Take us through some of your core marketing processes/strategies at Heap – and some of the martech that helps drive all of it? When integrating martech to marketing processes: what do you feel B2B marketing leaders need to pay more attention to? What do you feel about the future of the B2B martech and marketing industry?

MarTech 87

MarTech Marketing Public Relations ROI 87

Martech Series

JULY 28, 2022

But what may surprise you are the actual numbers: over the last two years, the martech industry has grown an incredible twenty-four percent. This martech giant went public in 2004, and since then, revenue has consistently climbed each year. Martech is big business. The martech is the message. We all know this.

MarTech 80

MarTech ROI Audience Agency 80

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech Series

JULY 6, 2022

million in new revenue with a 98x ROI in the first year of text to buy campaigns with Textual. During my 14 years in cloud communications and MarTech, I saw an opportunity to optimize the funnel and increase conversions with a text to buy option for consumers. Textual is also full-service helping sellers who need more support.

ROI 52

ROI Conversion Rate Shipping Conversion 52

Martech Series

MARCH 1, 2023

DrivenIQ, the experts in audience data and advertising technologies, has launched AMP, the world’s first Audience Intelligence Customer Data Platform. DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities.

Audience 73

Audience Cookies MarTech ROI 73

Martech Series

SEPTEMBER 13, 2022

Welcome to this MarTech Series chat, Jake, tell us about your marketing/sales journey through the years and more about your role at Widen…. Of course, we look at ROI for our initiatives and martech stack, but we also assess how our efforts directly correlate to customer retention and customer acquisition. About Jake.

MarTech 84

MarTech Marketing ROI Click Through Rate 84

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2021 edition of the MarTech Conference, our theme was “Data. Grab your free pass for the MarTech Conference.

MarTech 108

MarTech ROI Cookies Entertainment 108

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I spent many years working at a variety of martech companies focused on both B2C and B2B solutions, before deciding that I not only wanted to sell technology, but wanted to build solutions for marketers.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech Series

JULY 22, 2022

As such, audio assets are often overlooked and undervalued when building visual content, despite the fact that adding music and sound to video marketing strategies can attract new customers and improve ROIs. Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho. Here’s how: Music helps you set the mood.

Audience 94

Audience ROI Impressions MarTech 94

Martech Series

SEPTEMBER 12, 2022

Welcome to this MarTech Series chat, Curt, tell us about your journey through the B2B tech market and more about your time at Sharethrough…. Marketing Technology News: MarTech Interview With Konrad Feldman, CEO at Quantcast. They’re reaching a huge segment of untapped audiences, and ones that share some essential attributes.

MarTech 91

MarTech Cookies Native Advertising Ad Exchange 91

Martech Series

DECEMBER 5, 2022

Welcome to this MarTech Series chat, Laura, tell us about yourself and your role at GWI…. Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. Now, more than ever, understanding your audience should be a top priority for brands. Target your audience appropriately.

MarTech 92

MarTech Retail Media Audience 92

Martech

DECEMBER 4, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt: Is using third-party audience data worth it for advertising?

Advertising 101

Advertising eCommerce ROI Audience 101

Martech

NOVEMBER 20, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Provide details about timelines and existing martech systems you have deployed.

ROI 109

ROI Conversion Rate MarTech Impressions 109

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. We are excited to debut immersiion to the market.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

OCTOBER 27, 2023

Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% of TikTok’s advertising audience is aged 35 and up, including 5.5% Get MarTech! The post HubSpot and TikTok announce lead gen CRM integration appeared first on MarTech.

ROI 115

ROI MarTech Audience Media 115

Martech

MARCH 28, 2024

Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time. Increased ROI. Then add information about the audience for the copy, the offer and the action you want readers to take — download, call, apply, etc.

Marketing 125

Marketing ROI MarTech Audience 125

Martech

MARCH 21, 2024

How will you leverage AI to better understand your audience? ROI measurement. Determine your benchmarks for ROI. Scrutinize your current martech infrastructure with a discerning eye. Begin with systematically auditing your martech tools and processes. Customer insights. Consider the following: Comprehensive audit.

ROI 108

ROI MarTech Marketing Conversion 108

Martech

MAY 1, 2024

You will be able to find it in audience insights. You’ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI. The post Google launches new AI-powered features for Performance Max campaigns appeared first on MarTech. Detailed demographics.

ROI 59

ROI Conversion MarTech Audience 59

Martech

AUGUST 31, 2023

Creation of audience segments by applying GrowthLoop natural language processing to BigQuery datasets. Personalized content creation by applying Typeface’s genAI capabilities to the GrowthLoop-developed audience segments. Performance monitoring using GrowthLoop’s ROI and A/B testing metrics. Get MarTech!

A/B Testing 111

A/B Testing Marketing ROI MarTech 111