Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. It is the audience and how that audience engages with the messaging.

Conversion 132

Conversion Marketing Audience SEO 132

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Improves conversion rates. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. Email audience. What Is Email List Scrubbing? .

ROI 92

ROI Marketing Conversion Rate Audience 92

Martech

MAY 1, 2024

This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. You will be able to find it in audience insights. You will be able to see real-time spend tracking, current and projected spend and forecast conversion performance. Customer Value mode.

ROI 114

ROI Conversion MarTech Audience 114

Martech Series

NOVEMBER 30, 2022

The Local Media Consortium, a strategic alliance of local media publishers and iZooto, a publisher-first marketing automation platform, announced a strategic preferred partnership that will provide audience engagement and retention services to the LMC’s members. We are excited to offer our marketing and engagement tools to local publishers.

Audience 89

Audience Media Marketing MarTech 89

Martech Series

NOVEMBER 21, 2022

Laura Goldberg, CMO at Constant Contact chats about a few marketing practices that can create better brand and business output: Welcome to this MarTech Series chat, Laura, tell us about yourself and more about your role as CMO at Constant Contact…. When you have that mindset, you start having better conversations and more creative ideas.

MarTech 88

MarTech ROI Retail eCommerce 88

Martech Series

JULY 6, 2022

million in new revenue with a 98x ROI in the first year of text to buy campaigns with Textual. During my 14 years in cloud communications and MarTech, I saw an opportunity to optimize the funnel and increase conversions with a text to buy option for consumers. Textual is also full-service helping sellers who need more support.

ROI 52

ROI Conversion Rate Shipping Conversion 52

Martech

SEPTEMBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge. past-user email campaigns have 3X higher conversion rates versus other email campaigns.

MarTech 121

MarTech Conversion Rate SEO ROI 121

Martech Series

JUNE 21, 2022

Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio? Indivio was inspired by a desire to move the visual storytelling medium forward and redefine how brands connect with audiences using video.

MarTech 88

MarTech ROI Audience Media 88

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2022 edition of the MarTech Conference, our theme was “Data. Grab your free pass for the Martech Conference.

MarTech 124

MarTech ROI Cookies Entertainment 124

Martech

FEBRUARY 19, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Use data to optimize campaigns for better ROI and conversion rates.

Conversion Rate 103

Conversion Rate ROI Conversion MarTech 103

Martech Series

SEPTEMBER 13, 2022

Welcome to this MarTech Series chat, Jake, tell us about your marketing/sales journey through the years and more about your role at Widen…. Of course, we look at ROI for our initiatives and martech stack, but we also assess how our efforts directly correlate to customer retention and customer acquisition.

MarTech 84

MarTech Marketing ROI Click Through Rate 84

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2021 edition of the MarTech Conference, our theme was “Data. Grab your free pass for the MarTech Conference.

MarTech 112

MarTech ROI Cookies Entertainment 112

Martech

NOVEMBER 20, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Provide details about timelines and existing martech systems you have deployed.

ROI 118

ROI Conversion Rate MarTech Impressions 118

Martech

APRIL 22, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 113

Conversion Rate Click Through Rate MarTech Audience 113

Martech

MARCH 21, 2024

How will you leverage AI to better understand your audience? ROI measurement. Determine your benchmarks for ROI. Consider how AI will foster collaboration between sales and marketing — a critical factor in closing the loop from lead generation to conversion. Customer insights. Sales and marketing alignment.

ROI 120

ROI MarTech Marketing Conversion 120

Martech Series

FEBRUARY 9, 2023

Going into 2023, there’s no bigger social network than TikTok, and no greater opportunity for brands to reach audiences on TikTok than through creator-led campaigns. This report includes details on audience demographic data, trends in follower count growth, and top-performing videos, and much more.

ROI 86

ROI Conversion MarTech Audience 86

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Media 122

Media Marketing Machine Learning MarTech 122

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. We are excited to debut immersiion to the market.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

NOVEMBER 6, 2023

Response rate A healthy response rate indicates that your content resonates with your audience. A low one might need refining your value proposition or reevaluating your target audience. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Marketing 127

Marketing ROI A/B Testing Conversion 127

Martech

OCTOBER 4, 2023

billion yearly Programmatic drawbacks “Programmatic is kind of the shotgun method, where you’re trying to reach a large enough audience to build brand awareness,” said Benediktsson. “It It has a much lower level of clicks and also a low level of conversions per click.” Get MarTech! And that is no easy thing to do.

Machine Learning 121

Machine Learning Audience Brand Awareness Conversion 121

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. Strategic ad placement: Position your ads in locations where your target audience frequents.

Ad Targeting 122

Ad Targeting Demand Side Platform Impressions Audience 122

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Treat them as partners.

Marketing 135

Marketing Audience Click Through Rate Conversion 135

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. will be one of many your audience sees. Don’t do that. Make sure all employees know the plan.

Education 109

Education Audience Communications MarTech 109

Martech Series

NOVEMBER 4, 2022

Independent Research Firm reports marketing operating system can deliver 149% ROI by providing customers full-funnel optimization to reduce the manual effort on the hands of B2B marketers. million and a risk-adjusted ROI of 149%. Marketing Technology News: MarTech Interview with Lindsay (Boyajian) Hagan, VP – Marketing at Conductor.

ROI 86

ROI Conversion Rate MarTech Audience 86

Martech

FEBRUARY 12, 2024

It’s the front line, the data gatherer, the crucial lever businesses use to find their audience and understand customer behavior. While branding campaigns may face skepticism due to perceived inefficiency or low attributable ROI in the short term, their value lies beyond immediate conversion metrics. Get MarTech!

Marketing 116

Marketing Brand Awareness ROI MarTech 116

Martech

FEBRUARY 19, 2024

If we’ve learned anything over the last decade, it’s that the martech landscape evolves rapidly, requiring specialized expertise. Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. Conversion rates and revenue subsequently grow. In your inbox.

Marketing 127

Marketing Conversion Rate MarTech Education 127

Martech

OCTOBER 30, 2023

The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Some of these martech solutions are packed with advanced features for segmentation, individual-level targeting and AI-driven personalization.

Conversion Rate 124

Conversion Rate Cookies A/B Testing ROI 124

Martech

SEPTEMBER 15, 2023

Take practical steps for solid, ROI-driven output when you have to tighten your belt. Live (or die) by ROI to design a new budget. Then, add to the conversation with your perspective to show others how to benefit. Get MarTech! The post Why tight budgets mean maximizing content appeared first on MarTech.

ROI 125

ROI SEO Education Entertainment 125

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. Step 1: Understand your target audience CTV advertising lets you connect with almost any segment and helps you broaden your reach. Each one has a slightly different audience composition and membership numbers.

Viewability 92

Viewability Conversion Rate Impressions Conversion 92

Martech

NOVEMBER 8, 2022

“It’s not just about getting those easy-access metrics that are available in your email service provider’s dashboard,” said Kath Pay, founder and CEO of boutique consultancy Holistic Email Marketing at The MarTech Conference. Conversion rate. Return on investment (ROI). Value of an email address.

Conversion Rate 97

Conversion Rate Marketing ROI Conversion 97

Martech

MAY 3, 2023

Leading readers down the marketing funnel naturally is crucial for creating a seamless user journey and boosting conversions. Awareness At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy.

Click Through Rate 103

Click Through Rate Conversion ROI Audience 103

Martech

DECEMBER 29, 2023

Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. In 2024, achieving the right tone via AI will be a major priority for brands, particularly as they increasingly use channels like conversational commerce.

eCommerce 122

eCommerce Retail Electronics Conversion 122

Martech

JANUARY 17, 2024

Kirsten Schlau, director and Salesforce Marketing Cloud practice lead at martech consultancy Sercante, saw one such implementation go up in smoke when a client she advised acquired a new company. Lost in the conversation was the business value being wasted by not using Marketing Cloud, which the organization had already paid for.

Communications 110

Communications MarTech Healthcare Conversion 110

Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “Sometimes your best chance for conversion is through retargeting,” Cerretani said.

Retargeting 111

Retargeting ROI Conversion Rate Conversion 111

InMobi

AUGUST 26, 2018

From email and personalization tools to measurement and creative optimization tools, the various digital marketing platforms aim to provide capabilities, customer data and insights to maximize advertising and marketing ROI for advertisers. The Fragmented Landscape in MarTech and AdTech The Advertising & Marketing Landscape.

MarTech 52

MarTech ROI Retargeting Ad network 52

Martech

OCTOBER 28, 2022

Getting seen by the right audience can be difficult. How do you reach your target audience? Although the findings were as diverse (and interesting) as the businesses surveyed, four clear SMB challenges emerged as shared frustrations: content creation, time and resource constraints, platform fragmentation, and evaluating ROI/ROAS.

Advertising 141

Advertising Marketing ROI Conversion 141

Martech

MAY 15, 2024

What really catalysed it was a lot of the questions we were getting about which use cases were generating ROI today and we kept coming back to marketing-related use cases. We’ve had multiple conversations with VCs and there were some interesting insights into how long it took them to make their play in genAI. No surprise.

Retail 88

Retail Agency ROI MarTech 88