Martech

DECEMBER 7, 2023

Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. It offers data visualizations, bidding & forecasting precision, audience insights, predictive audiences, and customer value optimization. 7 appeared first on MarTech.

MarTech 102

MarTech Conversion Audience Marketing 102

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 125

Conversion Conversion Rate Marketing Audience 125

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. It is the audience and how that audience engages with the messaging.

Conversion 129

Conversion Marketing Audience SEO 129

Martech Series

OCTOBER 25, 2022

Alida, a leader in experience management, delivered its Fall 2022 product release, bringing to market new technology innovations on its market-leading Total Experience Management (TXM) platform, including a new Conversational Surveys product. Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva.

Conversion 88

Conversion Communications MarTech Audience 88

Martech

JUNE 7, 2023

But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. Click here to view more MarTech webinars. The post 7 ways to maximize landing page conversions appeared first on MarTech.

Conversion 77

Conversion Conversion Rate ROI MarTech 77

Martech

SEPTEMBER 28, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Kognitiv ’s Kognitiv Ignite is AI-native, outcome-based, one-to-one personalization software. Get MarTech! The post This week’s roundup of AI-powered martech releases appeared first on MarTech.

MarTech 114

MarTech Audience Conversion Marketing 114

Martech

JANUARY 31, 2023

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Conversion optimization platform functionality typically includes: A/B and multivariate testing. Server-side experimentation.

Conversion 97

Conversion Machine Learning A/B Testing Conversion Rate 97

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. For the sales team, better conversions, less garbage in, less time wasted, etc.

MarTech 81

MarTech Conversion Cookies Brand Awareness 81

Martech

FEBRUARY 15, 2024

Methodology: Based on conversations with “2000 people based in the U.S. ” Next, from MessageGear’s “The Enterprise Perspective on Customer Engagement & AI” report: 61% of marketers are already using AI to connect with audiences. The post AI-powered martech releases and news: Feb.

MarTech 97

MarTech CPC Affiliates Conversion 97

Martech

DECEMBER 11, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. By specifying your industry or target audience, you can get a more relevant response.

MarTech 103

MarTech Marketing Conversion Rate Brand Awareness 103

Martech Series

JUNE 8, 2022

More than 30 million brands, businesses, artists, publishers and agencies can now embed typeforms directly within Linktree to grow and engage their audiences. Brands will now be able to engage their social media audiences with Typeform’s no-code conversational solutions without redirecting their audiences away from their Linktree ecosystem.

Conversion 92

Conversion Audience Media MarTech 92

Martech Series

NOVEMBER 1, 2022

Automatically Prepares Customers with Yearlong Runway to Normalize Cookieless Conversion Tracking. Basis Technologies , a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, enabled cookieless conversion attribution for its customers.

Conversion 81

Conversion Advertising Cookies Ad Server 81

Martech Series

SEPTEMBER 16, 2022

Conversational AI platform receives differentiated rating in product vision and use cases criteria in report by Independent Research Firm. Forrester’s New Wave report evaluates emerging technologies and helps B2B marketers to select the right partner for their conversation automation solution needs.

Conversion 86

Conversion Machine Learning MarTech Audience 86

Martech Series

DECEMBER 7, 2022

Eighty-five percent of B2B companies that conduct demand generation campaigns also leverage chatbots or conversational marketing agents to support those campaigns — to great success in most cases. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Conversion 96

Conversion Conversion Rate Marketing Education 96

Martech

AUGUST 31, 2023

The new solution extends SOCi Social and uses AI to create consistent, customized engagements that resonate with local audiences and protect brand reputation. Bloomreach Clarity is a conversational shopping product that uses AI to provide personalized product expertise to shoppers. In your inbox.

MarTech 109

MarTech Finance Conversion Audience 109

Martech

MAY 30, 2023

One of the most important is this: You have to know your audience, inside and out. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. Get MarTech! In your inbox.

Audience 117

Audience Education MarTech Marketing 117

Martech Series

NOVEMBER 15, 2022

Fast Simon, the leader in AI-powered shopping optimization, announced the availability of its Audiences – Personalization at Scale. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy.

Audience 84

Audience Conversion Rate eCommerce MarTech 84

Martech

AUGUST 24, 2023

While nearly 2/3rds of marketers are planning to invest in AI, 14% already have, according to Gartner’s 2023 MarTech Survey. The AI-powered Voice Intelligence uses a transcription and language operator tool that deploys conversational speech recognition to extract insights. Get MarTech! In your inbox.

MarTech 85

MarTech SEO Conversion Marketing 85

Martech Series

FEBRUARY 12, 2023

Autoflow announces its website widgets that are designed to maximize the opportunity of turning website visitors into engaging text conversations and booked appointments.

Conversion 75

Conversion Communications MarTech Audience 75

Martech

AUGUST 2, 2022

At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. We used to publish this quarterly and our newest MarTech Innovation Report just came out.

MarTech 114

MarTech Conversion Marketing Audience 114

Martech

NOVEMBER 22, 2022

Many discussions lately have been about how complex the martech stack has become. In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” ” Martech is simply a tool.

MarTech 117

MarTech Marketing Conversion Audience 117

Martech Series

SEPTEMBER 8, 2022

New integration gives LinkedIn customers even more options and flexibility to more accurately reach RollWorks-created, account-based audiences on LinkedIn. Marketing Technology News: MarTech Interview With Adriana Gil Miner, CMO at Iterable. Connect multiple LinkedIn Campaign Manager accounts to RollWorks.

Audience 80

Audience ROI MarTech Conversion 80

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

MNTN

FEBRUARY 10, 2023

In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform). The post CTV Advertisers Saw 21% Higher Conversion Rate YOY in Q4 appeared first on MNTN.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Martech Series

NOVEMBER 8, 2022

Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers. It’s a simple yet powerful approach where everyone wins.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech

FEBRUARY 15, 2023

The most recent suit requires Meta to adjust Facebook’s Lookalike Audiences ad targeting tool to avoid perpetuating housing discrimination based upon such characteristics. Were Facebook and its martech enabled advertisers out to get him and his marriage? Here’s a rather unscrupulous variation of this theme.

MarTech 95

MarTech Conversion Rate Conversion Ad Targeting 95

Martech

APRIL 27, 2023

Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. CallRail’s Premium Conversation Intelligence uses AI to generate call summaries and analyze call sentiment analysis. Get MarTech! In your inbox.

MarTech 84

MarTech Conversion Media Audience 84

Martech Series

JANUARY 29, 2023

Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, is launching Audience IQ at NADA Show 2023, a key auto industry trade show going on now in Dallas Texas.

Audience 101

Audience Marketing Communications MarTech 101

Martech Series

NOVEMBER 30, 2022

The Local Media Consortium, a strategic alliance of local media publishers and iZooto, a publisher-first marketing automation platform, announced a strategic preferred partnership that will provide audience engagement and retention services to the LMC’s members. We are excited to offer our marketing and engagement tools to local publishers.

Audience 89

Audience Media Marketing MarTech 89

Martech Series

JULY 5, 2022

Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? A lot has changed in digital advertising in the past few decades, specifically with the emergence of audience targeting, video ads, and personalization. Implement conversion storytelling.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Martech Series

JULY 6, 2022

Debjani Deb, CEO at ZineOne chats about the inception of ZineOne and thriving in an evolving martech ecosystem in this quick catch-up: _. Welcome to this 2022 MarTech Series chat, Debjani, we’d love to hear more about your B2B journey and more about being CEO at ZineOne…what’s a day at work like?

MarTech 88

MarTech Machine Learning eCommerce Conversion 88

Martech Series

JUNE 30, 2022

Brandon Rae, VP of Sales at Vibrant Media chats about the growth of contextual advertising in this short Q&A with MarTech Series: Welcome to this MarTech Series chat, Brandon, tell us about yourself and your role at Vibrant Media. Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow.

MarTech 97

MarTech Media Cookies Audience 97

Martech

APRIL 30, 2024

Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. The post Modern email marketing: Data privacy, bulk email restrictions and more appeared first on MarTech. Demonstrating the value of email to leadership.

Marketing 104

Marketing MarTech Conversion Audience 104

Martech

JULY 19, 2021

I had a great conversation with Ryan Alford on his popular podcast The Radcast last week. There were a limited number of channels to deliver a big message to a big audience. The post The challenge of engaging with a fragmented audience appeared first on MarTech. I could have said, we just have too much choice now.

Audience 94

Audience Conversion MarTech Marketing 94

Martech Series

SEPTEMBER 8, 2022

Co-hosted by DISCO’s Andrew Shimek and Kristin Zmrhal and produced in partnership with ALM, Just Hearsay features entertaining and illuminating conversations showcasing methods for improving the practice of law with technology – and having fun along the way. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Conversion 85

Conversion Machine Learning Healthcare Education 85

Martech Series

OCTOBER 28, 2022

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. – Capturing and converting international audiences. It also needs to be optimized for search engines and users, conversion, web analytics, and tested. Content is just one component of website localization.

Audience 82

Audience Conversion MarTech Marketing 82

Martech Series

NOVEMBER 23, 2022

Welcome to this MarTech Series chat, Mike, tell us more about yourself and your role at Appspace. This shift puts Appspace right in the center of these workplace conversations and related technology decisions. This trend will continue with smaller and more targeted events that allow for deeper conversations.

MarTech 92

MarTech Marketing Conversion ROI 92