Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech Series

JUNE 30, 2022

Brandon Rae, VP of Sales at Vibrant Media chats about the growth of contextual advertising in this short Q&A with MarTech Series: Welcome to this MarTech Series chat, Brandon, tell us about yourself and your role at Vibrant Media. Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow.

MarTech 97

MarTech Media Cookies Audience 97

Martech

MAY 13, 2024

Quantcast is a global digital advertising, audience insights and measurement platform. based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report from the U.K.’s We sat down with their U.K.-based

Advertising 103

Advertising Cookies Machine Learning Ad Server 103

Martech Series

JULY 5, 2022

Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? A lot has changed in digital advertising in the past few decades, specifically with the emergence of audience targeting, video ads, and personalization. Implement conversion storytelling.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Martech

JANUARY 19, 2024

Dig deeper: Alternatives to third-party cookies: The state of play Next steps. If you or your technology partners utilize Google APIs/SDKs to share audience data with Google, you must upgrade to the latest versions of the Google Ads API and Display & Video 360 API. Get MarTech! What is EU UCP? In your inbox.

Advertising 102

Advertising Cookies GDPR Communications 102

Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2022 edition of the MarTech Conference, our theme was “Data. Grab your free pass for the Martech Conference.

MarTech 120

MarTech ROI Cookies Entertainment 120

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users.

Marketing 126

Marketing Cookies MarTech Conversion 126

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2021 edition of the MarTech Conference, our theme was “Data. Grab your free pass for the MarTech Conference.

MarTech 108

MarTech ROI Cookies Entertainment 108

Martech

MARCH 28, 2023

This was one of the main themes of the keynote conversation which kicked off Day 1 of The MarTech Conference. Whether we’re talking about B2B buyers or consumers, customers need you to know who they are, whichever channel or device they’re meeting you on,” said Kim Davis, MarTech’s editorial director. Get MarTech!

MarTech 69

MarTech Communications Cookies Marketing 69

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. The first is that, due to the comparatively limited quantity of first-party data, this approach just won’t achieve the results seen with third-party cookies.

Cookies 107

Cookies Advertising GDPR MarTech 107

Martech

JANUARY 9, 2023

Not only is this a benefit, but it’s a necessity as changes in browser cookies and user identifiers increasingly limit the old way of tracking. Tracking users with cookies used to be more reliable since almost all browsers accepted cookies. Google Analytics now has the ability to combine observed data and unobserved data.

Machine Learning 115

Machine Learning Cookies eCommerce Conversion 115

Martech Series

SEPTEMBER 15, 2022

Ipsos MMA has partnered with Adform to implement a first-party, AI-based data solution to solve third-party cookie deprecation and provide attribution measurement to advertisers on a global scale. Advertisers and agency partners will not be permitted access to third-party cookie IDs.

Cookies 93

Cookies Marketing MarTech Media 93

Martech

NOVEMBER 16, 2023

Now, here are this week’s new AI-powered martech products, features and enhancements. ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. CallMiner added an in-platform conversational assistance help bot, omnichannel AI-based contact summarization, and more.

Marketing 107

Marketing SEO Conversion Ad network 107

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. While third-party cookies reigned supreme in the early and mid-2000s, they are blocked in Safari and Firefox today. Dig deeper: Going beyond cookie consent: 3 strategies to achieve data compliance 2.

Marketing 95

Marketing Cookies Banner Conversion 95

Martech Series

JUNE 23, 2022

Welcome to this MarTech Series chat, Jerry, tell us about yourself and what inspired Firework? That idea is what ultimately inspired Vincent Yang and I to co-found Firework in 2017 – to help organizations forge more authentic, human connections with their audiences through the language of video. Have a quick listen here !

MarTech 79

MarTech eCommerce Shipping Conversion 79

Martech

MARCH 21, 2023

With DMPs, marketers can glean insights into which campaigns drive the best results among target audiences. First-party data is information collected directly from your audience, like website clicks, social media follows, likes and comments, email addresses, etc. Table of contents What is a data management platform?

Data Management Platform 95

Data Management Platform Cookies GDPR Machine Learning 95

Martech Series

JANUARY 30, 2023

Marketing Technology News: MarTech Interview with Gabie Boko, CMO at NetApp The vinAMP platform is a powerful tool that links consumer identity data, vehicle ownership data, behavioral and contextual data, and predictive analytics on over 190 million vehicle owners across the U.S. Auto Dealers appeared first on MarTech Series.

Conversion Rate 83

Conversion Rate Marketing Cookies MarTech 83

Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. Google recently announced an extension of the third party cookie ban however the complexity and uncertainty remain. Answer these key questions: Who is your customer?

Ad Targeting 143

Ad Targeting Cookies Communications Conversion Rate 143

Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Cookies were initially designed to store small pieces of information on a user’s computer, such as login details and preferences. As we moved into the early 2000s, the role of cookies evolved.

Conversion Rate 119

Conversion Rate Cookies A/B Testing ROI 119

Martech

NOVEMBER 8, 2022

Audience-specific ad experiences are driven by data, supplied both knowingly and gleaned from our online activity. This non-PII data includes signals like cookies and device IDs that can be used to create anonymized audiences that, while still targeted, cannot be matched back to any individual or household. Get MarTech!

Cookies 91

Cookies Audience MarTech Conversion 91

Martech

MARCH 6, 2023

Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. We initially came out as an ad network selling data and audiences. Have DMPs been around so long we just take them for granted (like “big data”)?

Data Management Platform 90

Data Management Platform Cookies First-Party Cookies Audience 90

Martech

DECEMBER 19, 2022

Throw in Apple’s privacy restrictions and Google’s impending deprecation of third-party cookies , and it’s no wonder everyone’s dizzy trying to keep their data-driven campaigns from falling off a cliff. This show what the customers have in common based on user profiles, engagement and conversion metrics. .

Cookies 100

Cookies Impressions Conversion Audience 100

Martech

SEPTEMBER 20, 2023

The aim is to provide visibility into reach, engagement and conversion, thus uncovering efficiencies and inefficiencies in marketing investments. The solution will not track the behavior of individuals but rather accounts, based primarily on IP addresses (cookies are not in play here). ” But B2B requirements are different.

Cookies 94

Cookies Viewability Audience Marketing 94

Martech

JULY 14, 2021

Readability (Rd) is a critical element to consider when building your emails, but have you evaluated whether the content is relevant to your audience? If your audience doesn’t care about the content you deliver, they won’t be opening your emails very often. FLoC and the future of audiences. This is why long copy works.”

Healthcare 115

Healthcare Marketing Cookies Electronics 115

Martech

JULY 7, 2022

Marketing is undergoing a monumental shift as third-party cookies are phased out, and the spicket on mobile data is down to a trickle. The real impact won’t be felt until 2023 when Google starts phasing out cookies. Audience profiling. The post Identity and the changing measurement landscape appeared first on MarTech.

Cookies 101

Cookies Audience Conversion Marketing 101

Basis

JANUARY 24, 2024

Ongoing signal loss , Google’s deprecation of third-party cookies in Chrome, and the Consumer Financial Protection Bureau’s interpretive rule that put responsibility for abiding by digital marketing regulations on both financial institutions and their agencies and partners. Not making things any easier? We’re used to adapting.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

Martech

FEBRUARY 15, 2024

Align the capabilities of the martech stacks of both brands This is also a wonderful learning opportunity. It’s rare to have totally honest and in-depth conversations with competitors or exemplars. Create distinct strategies for each audience Customers, partners, prospects, investors, employees, and employment candidates.

First-Party Cookies 93

First-Party Cookies Communications MarTech Audience 93

Martech Series

DECEMBER 6, 2022

Most recently, Anya held a position of a publisher sales director for the UK & Nordics at Taboola, helping publisher clients make the most of the content recommendation engine’s technology to drive revenue, grow engagement and attract new audiences. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Audience 89

Audience Cookies Media MarTech 89

Martech

AUGUST 18, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. The lesson here is to stay on top of your automations at all times, both the ones your customers see in public and the back-end automations that drive audience and content choices. Why we care.

Marketing 126

Marketing Cookies Machine Learning MarTech 126

Martech

DECEMBER 29, 2021

“[This] will be the driving force for brands to better control the conversation – and have more meaningful interactions outright,” said Traba. This will mean using automated systems like smart, proactive AI-driven conversational chatbots to guide users through searches and early troubleshooting.”. will be well-positioned.

Cookies 123

Cookies Retail Communications Conversion 123

Martech

FEBRUARY 20, 2024

What makes a powerful CTA and why you need one Imagine a call to action as the spark that ignites the desired action in your audience. Just like we click “Accept” on cookie popups, our brains anticipate CTAs in certain contexts. What resonates with one audience might fall flat with another. Texting wins for modern audiences.

Click Through Rate 105

Click Through Rate A/B Testing Conversion Audience 105

Martech

MAY 27, 2022

Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Additionally, the platform has repeatedly proven itself as a strong conversion channel, driving 155% more clicks than Instagram and Facebook ads for a Jungle Topp Media experiment.

Advertising 110

Advertising Cookies Audience Machine Learning 110

Martech

DECEMBER 7, 2023

to understand the characteristics and preferences of your target audience. Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) This includes: Demographic data (age, gender, income level, etc.)

Conversion Rate 76

Conversion Rate CPA Click Through Rate Conversion 76

Martech

OCTOBER 20, 2023

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales? Dig deeper: Data analytics: Your stack’s past and limitations Get MarTech!

Machine Learning 121

Machine Learning Click Through Rate Conversion Conversion Rate 121

Martech Series

DECEMBER 16, 2022

The most common conventional marketing and advertising methods work sometimes, but they are not sufficient to appeal to the audience. The modern audience needs innovation in every aspect of advertising, and this gap can be bridged with 3d advertising. 3D ads have become quite common in digital marketing and advertising. Final Word.

Advertising 75

Advertising Conversion Rate eCommerce Conversion 75

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Pre-built connections to martech/ad tech platforms.

Cookies 115

Cookies GDPR Mobile Ads Ad Tech 115