Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Use A/B testing to refine your approach and maximize conversions.

SEO 115

SEO Conversion Conversion Rate Brand Awareness 115

Martech

OCTOBER 4, 2023

billion yearly Programmatic drawbacks “Programmatic is kind of the shotgun method, where you’re trying to reach a large enough audience to build brand awareness,” said Benediktsson. “It It has a much lower level of clicks and also a low level of conversions per click.” Get MarTech! In your inbox.

Machine Learning 113

Machine Learning Audience Brand Awareness Conversion 113

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. Strategic ad placement: Position your ads in locations where your target audience frequents.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences.

Marketing 130

Marketing Audience Click Through Rate Conversion 130

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. will be one of many your audience sees. Don’t do that. Make sure all employees know the plan. All of them.

Education 106

Education Audience Communications MarTech 106

Martech Series

FEBRUARY 6, 2023

Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity. Customers can view all of their TikTok data in one place, understand how their audience engages with their content, and quickly respond to comments from customers and prospects. .

Media 91

Media Brand Awareness MarTech Conversion 91

Martech

FEBRUARY 12, 2024

The allure of performance marketing Performance marketing is often the unsung hero in the early stages of a brand’s life. It’s the front line, the data gatherer, the crucial lever businesses use to find their audience and understand customer behavior. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing 107

Marketing Brand Awareness ROI MarTech 107

Martech

FEBRUARY 21, 2023

“I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digital strategy for The Ricciardi Group, a boutique B2B marketing agency, who spoke at The MarTech Conference. Marketers can also use this prioritized data for audience segmentation.

Marketing 114

Marketing Brand Awareness Machine Learning Communications 114

Martech

APRIL 12, 2023

CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. Paid search relies on a self-identifying audience–a user’s interest and intent are clear based on their search.

Conversion Rate 101

Conversion Rate Brand Awareness SEO Conversion 101

Martech

OCTOBER 23, 2023

Test different products or lines within the brand and play with offers or incentives to help find your audience and gauge their willingness to spend. This is also the time to engage with your audience and create meaningful emotional connections. Additionally, reflect on which media and metrics truly drive brand growth.

Marketing 119

Marketing Brand Awareness Audience Media 119

Martech Series

NOVEMBER 11, 2022

A simple solution we suggest is an integrated B2B marketing campaign, which combines all forms of marketing intending to reach out to the target audience. Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). Your message to the audience is important. How do you do it?

Marketing 93

Marketing Brand Awareness Audience Conversion 93

Martech

MARCH 18, 2024

What has more allure in martech than a tool that promises to grant remarkable advantage over the competition? Through exposure to marketing, research into categories, conversations with peers and insights from sources of influence, a shortlist of vendors emerges. In your inbox. Business email address Subscribe Processing.

Brand Awareness 104

Brand Awareness MarTech Marketing Audience 104

Martech

SEPTEMBER 21, 2021

“BIMI is a brand-supported logo within supporting email clients,” said Danielle Gallant, Email Strategist at Validity, speaking at MarTech. BIMI is a critical tool for marketers now because it is a low-cost marketing strategy that increases brand recognition and really helps to build trust between the brand and its audience.”.

MarTech 125

MarTech Brand Awareness Conversion Marketing 125

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Creating awareness with B2B buyers has never been more important. A strategic content approach helps build lasting connections with your audience.

Marketing 106

Marketing Brand Lift Conversion Rate Brand Awareness 106

Martech Series

DECEMBER 26, 2022

Generating brand awareness (54%). Nurturing sales conversations (54%). Marketing Technology News: MarTech Interview with Michael Luckhoo, Co-Founder, Cirus Foundation. The post PR “Contributing to 74% of New B2B Business Leads” According to UK Study appeared first on MarTech Series. Lead generation (50%).

Public Relations 97

Public Relations Communications Brand Awareness Fashion 97

Martech

MARCH 6, 2023

Step 1: Understand your target audience CTV advertising lets you connect with almost any segment and helps you broaden your reach. So, in addition to understanding your target audience, you should consider how others will receive your ads within the viewing group. Consequently, ad placement/timing affects audience retention.

Viewability 83

Viewability Conversion Rate Impressions Conversion 83

Martech

FEBRUARY 20, 2024

What makes a powerful CTA and why you need one Imagine a call to action as the spark that ignites the desired action in your audience. What resonates with one audience might fall flat with another. So try and test different approaches and adapt each call to action to your specific target audience. Drives higher conversions?

Click Through Rate 105

Click Through Rate A/B Testing Conversion Audience 105

Martech Series

JUNE 16, 2022

With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As Brand Lift Live solves this problem.”.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Those brands that experiment now, will reap the rewards by getting ahead of the curve and benefitting from established audiences and favourable algorithms.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Martech

OCTOBER 23, 2023

Using Sprout Social, a social media management and intelligence platform, Plaid implemented tools like tagging into their social strategy that created a data-driven feedback loop, supporting sharper messaging and raising brand awareness and reputation. “If

Media 115

Media Education Brand Awareness Audience 115

Martech

JANUARY 25, 2024

I was teaching English conversation, like many young foreigners, and I loved the city and had lots of friends visit and they all expected me to show them around. But then the other is the fact that we have many buyers in our buying committees and our prospect audiences who grew up as digital natives. Get MarTech! In your inbox.

Education 83

Education Brand Awareness MarTech Conversion 83

MNTN

DECEMBER 19, 2023

From overarching tech advancements to new features, this already-powerful ad channel will continue evolving into a marketing game-changer for B2B brands. Chase Patton, Customer Success Manager at MNTN, recently joined MarTech to discuss how CTV’s upcoming advancements will make it even better for B2B marketers.

Marketing 59

Marketing Brand Awareness Audience ROI 59

Martech

FEBRUARY 20, 2023

The benefits of CTV advertising With data from streaming services and smart TVs, advertisers can create highly targeted campaigns that reach the right audience based on content and timing. Conversely, CTV technology tracks: How many people saw an ad. Another key advantage is the ability to measure campaign effectiveness.

Advertising 88

Advertising Audience Brand Awareness Conversion 88

Martech

MAY 8, 2023

The same is true for celebrating anniversaries of when users joined brand communities. Using automations to increase personal connections may sound unintuitive, but it’s a win for brands. Business benefits here are brand equity, brand awareness and incremental direct-response revenue.

Marketing 114

Marketing eCommerce Communications Brand Awareness 114

Martech

MAY 17, 2024

It can refer to a publication that compared your product to someone else’s, to a podcast your CEO was invited to speak on or to an influencer who name-dropped your brand in one of their live streams. Earned media is about building brand awareness, credibility and market share through third-party validation.

Communications 61

Communications Public Relations Media Brand Awareness 61

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. appeared first on MarTech. With ~230 million users in the U.S.

Advertising 99

Advertising Ad Server Manufacturing Brand Awareness 99

Martech Series

JANUARY 17, 2023

Marketing Technology News: MarTech Interview with Anand Akela, CMO at Acalvio Technologies. To make this as concrete as possible, let’s dive into use cases that demonstrate how consumer closeness can be a major growth driver for brands. It also wanted to gain deeper insights into consumer comments and conversations about competitors.​.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns.

Marketing 115

Marketing Audience Communications Electronics 115

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From a marketing perspective, we had to go entirely digital to be able to reach our audience. Source: Nirosha Methananda.

Marketing 108

Marketing Audience Brand Awareness Conversion 108

Martech Series

DECEMBER 23, 2022

For starters, brands can send emails to their subscribers informing them that theyr would donate $1 or some other amount to charity for each user who clicks on the email. Marketing Technology News: MarTech Interview with James Shears, Senior Vice President and General Manager at BLOCKBOARD. Holiday Spirit should be added to the page.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Martech

FEBRUARY 4, 2022

That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. For starters, before you send emails you must ensure that your audience has given you Permission (P) to send emails to them.

Marketing 110

Marketing Audience MarTech Communications 110

Martech

MAY 18, 2022

YouTube focuses on simple engagement metrics like watch time, audience retention, and demographics. This means that for YouTube video ads, you need to tailor content that: Keeps the audience engaged throughout the video. Keeps the audience coming back to your account for more content. Unique metrics to keep in mind. Let us know!

Advertising 101

Advertising Video Ads CPM Viewability 101

Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Chief Martech

JUNE 15, 2023

I’ve long advocated that platform ecosystems solve many of the challenges of an ever-changing, highly-diversified martech landscape. of marketing and sales leaders who aren’t directly in partnerships themselves (the light teal bars) report that partners are becoming a more effective channel in reaching their audience.

Marketing 80

Marketing Conversion Rate Brand Awareness MarTech 80

Martech

FEBRUARY 16, 2023

Is it leaning with brand and brand awareness or is it leaning with really more targeted sales messaging to the accounts that we know we want to win or that we know are in the market for our services?” For the demand campaign, this requires further segmenting the audience into where their organization is in the buying process. “We

Ad network 110

Ad network Brand Awareness Ad Space MarTech 110

Martech

OCTOBER 13, 2023

“Programmatic DOOH isn’t just good for building awareness, but it’s also very good in meeting campaign performance objectives,” said JC Conti, VIOOH’s CEO. Now, these big screens in city centers are not just used for brand awareness, but they can be used to drive response.” Get MarTech! A campaign in the U.K.

Demand Side Platform 120

Demand Side Platform Media Retail Retargeting 120

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Know your audience. Incorporate feedback.

Advertising 110

Advertising Cookies Audience Machine Learning 110