MNTN

JULY 6, 2023

In sales, conversion—the change that happens when a potential lead turns into an actual sale— is the holy grail of metrics. That’s where the conversion funnel comes in. What Is a Conversion Funnel? Your brand will have many prospective customers and far fewer committed buyers, hence the funnel shape.

Conversion 52

Conversion eCommerce Conversion Rate Click Through Rate 52

illumin

NOVEMBER 29, 2023

A great ad makes it easy to reach new audiences, increase engagement, and gain new customers. This eye catching addition to the ad campaign is a conversation starter that places the brand onside with customer interest and privacy. The combination of humor and engaging conversation make this ad stand out from the competition.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

MNTN

DECEMBER 5, 2023

The question is, how do you ensure your content reaches the right audiences? Here are eight OTT audience targeting strategies that you can put to work for your brand. Demographic Targeting Imagine being able to place your brand directly in front of your ideal customer. The answer: OTT targeting.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy.

Audience 52

Audience Cookies Ad Server Viewability 52

MNTN

MAY 16, 2023

When you run an ad campaign, you may measure success based on the number of conversions , or the volume of people who made a purchase following the ad. While it’s good to get conversions from an ad campaign (because conversions often equal revenue), your ad campaign could also bring people to your website for more information.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

Ad Rants

NOVEMBER 6, 2023

Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. Target Audience While it's important to have your billboard visible to as many people as possible, you also need to ensure that the right people see it.

Electronics 202

Electronics Audience Brand Awareness Fashion 202

MNTN

APRIL 23, 2024

Let’s take a look at some of their conversation: How Does Search Marketing Help on CTV? They’re both digital performance marketing platforms focused on helping brands connect with audiences through precision targeting. Let’s walk through a few of them: Audience Targeting We know intent means a lot to search marketers.

Marketing 52

Marketing Conversion Rate Brand Awareness Conversion 52

Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Marketers can then choose a target audience among English-speaking decision-makers in the U.S.

Brand Lift 68

Brand Lift Conversion Rate Retargeting Video Ads 68

AdvertiseMint

FEBRUARY 13, 2024

However, with the right strategies, they can become a powerful tool for driving sales and increasing brand awareness. This article will discuss how to create effective e-commerce Facebook ads that resonate with your audience. Effective Facebook ads can drive traffic to online stores, boost sales, and increase brand awareness.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Use A/B testing to refine your approach and maximize conversions.

SEO 114

SEO Conversion Conversion Rate Brand Awareness 114

AdvertiseMint

MAY 16, 2023

In recent years, organic social media exposure has experienced a noticeable decline, presenting challenges for businesses aiming to reach their target audience effectively. Firstly, it allows precise audience targeting, ensuring ads reach the right people at the right time, increasing the likelihood of conversions. Your budget.

Media 97

Media Brand Awareness Audience Conversion 97

Ad Rants

FEBRUARY 22, 2023

Engaging With Your Target Audience - Creating Quality Content Your website should provide valuable information and resources and be updated regularly with new content. Interacting with Patients via Social Media Social media is another excellent way to interact with your target audience.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

Martech

JANUARY 18, 2024

The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. This helps brands create personalized and recognizable video content that appeals to their audience. Typeform’s Formless creates conversational forms that can ask and answer questions.

MarTech 103

MarTech Affiliates Retail Brand Awareness 103

Ad Rants

OCTOBER 11, 2023

It can unlock a huge opportunity to engage, entice, and convert your audience into a customer. They're an excellent way to highlight your business's values, offerings, and USP without overburdening the audience with lots of textual information. We recommend you add introductory business videos to generate brand awareness.

SEO 220

SEO Brand Awareness Audience Marketing 220

MNTN

MAY 24, 2022

A solid Father’s Day campaign is equal parts knowing your audience (and setting the right targeting and campaign parameters that will best reach them)—and one part locking down the right messaging and creative. Your goal is to keep the viewer watching beyond the three seconds, since this correlates with increased brand awareness.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Martech

APRIL 12, 2023

CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. Paid search relies on a self-identifying audience–a user’s interest and intent are clear based on their search.

Conversion Rate 100

Conversion Rate Brand Awareness SEO Conversion 100

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences.

Marketing 129

Marketing Audience Click Through Rate Conversion 129

Martech

OCTOBER 23, 2023

Test different products or lines within the brand and play with offers or incentives to help find your audience and gauge their willingness to spend. This is also the time to engage with your audience and create meaningful emotional connections. Additionally, reflect on which media and metrics truly drive brand growth.

Marketing 119

Marketing Brand Awareness Audience Media 119

Martech

OCTOBER 4, 2023

billion yearly Programmatic drawbacks “Programmatic is kind of the shotgun method, where you’re trying to reach a large enough audience to build brand awareness,” said Benediktsson. “It It has a much lower level of clicks and also a low level of conversions per click.” Dig deeper: Bid shading costing advertisers $6.6

Machine Learning 112

Machine Learning Audience Brand Awareness Conversion 112

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Monetize More

JANUARY 26, 2023

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Martech

MARCH 26, 2024

Consistency is key when it comes to building brand awareness and engaging with your audience. Quality content is more important than quantity, so focus on creating valuable and relevant posts that resonate with your target audience. A higher engagement rate indicates that your content is resonating with your audience.

Media 58

Media Retail Conversion Rate Audience 58

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. They can choose from brand awareness, driving traffic and collecting leads. They’re looking to have a conversation.

Media 111

Media Marketing Machine Learning MarTech 111

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. Strategic ad placement: Position your ads in locations where your target audience frequents.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Digital Turbine

OCTOBER 30, 2023

Newer brands can work on building brand awareness through mobile ads. Established brands, on the other hand, should aim to enhance their mobile and app presence. Whether a brand shells out for a TV spot or sticks to digital campaigns, creative storytelling can ensure you keep the audience’s attention.

Brand Awareness 52

Brand Awareness Conversion Video Ads Banner 52

Martech Series

NOVEMBER 11, 2022

A simple solution we suggest is an integrated B2B marketing campaign, which combines all forms of marketing intending to reach out to the target audience. Your message to the audience is important. Study your target audience and hit the right marketing channel for your marketing campaign. Develop a strong and relevant message.

Marketing 93

Marketing Brand Awareness Audience Conversion 93

Digital Turbine

SEPTEMBER 18, 2023

With this in mind, brands have a unique opportunity to connect with their audience beyond traditional TV ads through in-app advertising. Offering a promotion or even a chance to win a contest can extend your campaign from brand awareness to conversion.

Brand Awareness 52

Brand Awareness Audience Conversion Advertising 52

Martech

FEBRUARY 12, 2024

The allure of performance marketing Performance marketing is often the unsung hero in the early stages of a brand’s life. It’s the front line, the data gatherer, the crucial lever businesses use to find their audience and understand customer behavior.

Marketing 107

Marketing Brand Awareness ROI MarTech 107

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. will be one of many your audience sees. Don’t do that. Make sure all employees know the plan. All of them.

Education 106

Education Audience Communications MarTech 106

illumin

APRIL 18, 2024

Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. Effective marketing requires the collection and analysis of user data across digital platforms.

Marketing 111

Marketing Cookies Brand Awareness Ad Tech 111

MNTN

NOVEMBER 13, 2023

Take a look at some highlights of their conversation: What’s Going On With Streaming Fragmentation? Out With Awareness, In With Performance While television used to be solely focused on driving brand awareness, today’s tools and technology can help advertisers meet their performance marketing goals with it, too.

Brand Awareness 52

Brand Awareness Audience Retargeting Advertising 52

Digital Ad Blog

APRIL 26, 2023

With the rise of the Internet and social media, companies have a new platform to reach their target audience. By creating targeted campaigns , companies can save money on ads that do not reach their intended audience. Improved Brand Awareness Display advertising is another way that businesses can improve brand awareness.

Conversion Rate 52

Conversion Rate Marketing Brand Awareness Display Advertising 52

MNTN

APRIL 9, 2024

As you expand your digital marketing strategies to encompass all of the platforms that might appeal to your target audience, you need an accurate and precise way to measure your success. View-Through Attribution View-through attribution is a method of assigning credit for customer conversions to impressions — aka how many people saw your ad.

Click Through Rate 52

Click Through Rate Brand Awareness Conversion Audience 52

MNTN

MAY 5, 2023

Thanks to streaming (or Connected TV, as we like to say), we’ve seen television advertising branch into two trains of thought: branding / awareness and performance. Drive more traffic, conversions, and revenue, and tie these metrics to your advertising efforts. The ultimate goal?

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

Digital Turbine

APRIL 24, 2023

While the ultimate goal is conversion, brands can use all types of games to create connections with consumers. But the brand touch could still resonate and help conversion for when they are ready. Super-target your audience. Read how in-game ads can grab your audience’s attention.

Advertising 59

Advertising Brand Awareness Conversion ROI 59

Martech

FEBRUARY 21, 2023

“I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digital strategy for The Ricciardi Group, a boutique B2B marketing agency, who spoke at The MarTech Conference. Marketers can also use this prioritized data for audience segmentation.

Marketing 114

Marketing Brand Awareness Machine Learning Communications 114