Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. Brand understanding.

Marketing 138

Marketing Brand Awareness Viewability Audience 138

Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

Audience 90

Audience Marketing Brand Awareness Communications 90

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

NOVEMBER 29, 2022

Those surveyed said they were investing in a metaverse presence to boost brand awareness and perception, and to reach customers where they are. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Boost brand perception (46%). Get MarTech! Too nascent.

Brand Awareness 107

Brand Awareness Marketing eCommerce ROI 107

Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Get MarTech! Dig deeper: The B2B CEO’s social media checklist Getting started.

Brand Lift 67

Brand Lift Conversion Rate Retargeting Video Ads 67

Martech Series

OCTOBER 4, 2022

To overcome those challenges, brands are leveraging the social media influence of their own employees—​​more than two-thirds (68%) of marketers report that their organizations have an advocacy program for social. When employees share company content on social, they reach a significantly larger audience than their company’s follower base.

Brand Awareness 88

Brand Awareness Audience MarTech Communications 88

Martech Series

OCTOBER 31, 2022

With this, local brands and publishers will gain access to the company’s tools, gain a broader range of revenue channels, increase brand awareness, establish long-term business partnerships, and improve key business metrics. Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva.

Affiliates 90

Affiliates CPA Brand Awareness Marketing 90

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech

MARCH 26, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. A higher engagement rate indicates that your content is resonating with your audience.

Media 59

Media Retail Conversion Rate Audience 59

Martech

FEBRUARY 21, 2023

“I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digital strategy for The Ricciardi Group, a boutique B2B marketing agency, who spoke at The MarTech Conference. Marketers can also use this prioritized data for audience segmentation.

Marketing 114

Marketing Brand Awareness Machine Learning Communications 114

Martech

OCTOBER 23, 2023

Test different products or lines within the brand and play with offers or incentives to help find your audience and gauge their willingness to spend. This is also the time to engage with your audience and create meaningful emotional connections. Additionally, reflect on which media and metrics truly drive brand growth.

Marketing 121

Marketing Brand Awareness Audience Media 121

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. They can choose from brand awareness, driving traffic and collecting leads. Every business is different,” Meta’s Bui told MarTech.

Media 108

Media Marketing Machine Learning MarTech 108

Martech

FEBRUARY 12, 2024

The allure of performance marketing Performance marketing is often the unsung hero in the early stages of a brand’s life. It’s the front line, the data gatherer, the crucial lever businesses use to find their audience and understand customer behavior. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing 105

Marketing Brand Awareness ROI MarTech 105

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. will be one of many your audience sees. Don’t do that. Make sure all employees know the plan. All of them.

Education 106

Education Audience Communications MarTech 106

Martech

AUGUST 18, 2021

We know that great marketing content can build brand awareness and generate more qualified leads. For today’s audiences, truly telling your story requires an experience. We’ll discuss what’s wrong with content today, and how we can reimagine what content can and should be to fit any audience. appeared first on MarTech.

Marketing 122

Marketing Brand Awareness Audience MarTech 122

Martech Series

FEBRUARY 6, 2023

Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity. Customers can view all of their TikTok data in one place, understand how their audience engages with their content, and quickly respond to comments from customers and prospects. .”

Media 91

Media Brand Awareness MarTech Conversion 91

Martech

OCTOBER 4, 2023

billion yearly Programmatic drawbacks “Programmatic is kind of the shotgun method, where you’re trying to reach a large enough audience to build brand awareness,” said Benediktsson. “It But Brainlabs saw an opportunity there — a chance to connect with a new audience and do it when they were deciding to travel.

Machine Learning 111

Machine Learning Audience Brand Awareness Conversion 111

Martech

MARCH 18, 2024

What has more allure in martech than a tool that promises to grant remarkable advantage over the competition? The trouble with intent data is that it puts all of the focus on this in-market audience and can lead to ignoring the 95% who are passive but developing consideration sets of their own. In your inbox.

Brand Awareness 101

Brand Awareness MarTech Marketing Audience 101

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. Strategic ad placement: Position your ads in locations where your target audience frequents.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Martech Series

NOVEMBER 11, 2022

A simple solution we suggest is an integrated B2B marketing campaign, which combines all forms of marketing intending to reach out to the target audience. Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). Your message to the audience is important. How do you do it?

Marketing 93

Marketing Brand Awareness Audience Conversion 93

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences.

Marketing 127

Marketing Audience Click Through Rate Conversion 127

Martech Series

SEPTEMBER 16, 2022

Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze. It leveraged various marketing channels and mediums to engage their audience. The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. The Honest Company.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Martech Series

JULY 26, 2022

The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. Designed for both brand awareness and demand generation, SAP created a two-day, global hybrid event with both virtual and in-person sessions. The company exceeded its audience attendee goals by 300%.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Martech

SEPTEMBER 21, 2021

“BIMI is a brand-supported logo within supporting email clients,” said Danielle Gallant, Email Strategist at Validity, speaking at MarTech. BIMI is a critical tool for marketers now because it is a low-cost marketing strategy that increases brand recognition and really helps to build trust between the brand and its audience.”.

MarTech 125

MarTech Brand Awareness Conversion Marketing 125

Martech Series

NOVEMBER 2, 2022

In the aftermath of the pandemic, businesses have shifted their focus from real-world addresses to online URLs, creating brand awareness on social media, and endeavoring to collect authentic ratings and reviews to build their reputation. Marketing Technology News: Solving First-Party Audience Expansion Using AI.

Brand Awareness 74

Brand Awareness eCommerce SEO MarTech 74

Martech

APRIL 12, 2023

CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. Paid search relies on a self-identifying audience–a user’s interest and intent are clear based on their search.

Conversion Rate 98

Conversion Rate Brand Awareness SEO Conversion 98

Martech Series

JUNE 16, 2022

With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As Brand Lift Live solves this problem.”.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

NOVEMBER 8, 2022

Enabling function rooms Brisbane wide to be proactive rather than reactive, Lead Feed generates strong brand awareness with new audiences and provides easy lead qualification. Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P.

Brand Awareness 52

Brand Awareness MarTech Audience Marketing 52

Martech

FEBRUARY 8, 2024

Top-of-the-funnel (TOFU) content can be useful to: Build your brand awareness. Thus, you get a chance to introduce your services to a broader audience and establish yourself as an industry expert. This is a great way to reach a wider audience and generate more engagement. Get more leads. In your inbox.

SEO 113

SEO Conversion Conversion Rate Brand Awareness 113

Martech Series

DECEMBER 26, 2022

Generating brand awareness (54%). Marketing Technology News: MarTech Interview with Michael Luckhoo, Co-Founder, Cirus Foundation. The post PR “Contributing to 74% of New B2B Business Leads” According to UK Study appeared first on MarTech Series. Nurturing sales conversations (54%). Lead generation (50%).

Public Relations 97

Public Relations Communications Brand Awareness Fashion 97

Martech Series

OCTOBER 6, 2022

Looking at prompted brand awareness, the studies saw an average of 71% across the test audiences, and 68% of the test audiences also agreed that the advertising was suited to the brand. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Learn more at [link].

Viewability 87

Viewability Audience Entertainment GDPR 87

Martech Series

SEPTEMBER 29, 2022

The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brand awareness and untapped consumer audiences. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Martech

OCTOBER 23, 2023

Using Sprout Social, a social media management and intelligence platform, Plaid implemented tools like tagging into their social strategy that created a data-driven feedback loop, supporting sharper messaging and raising brand awareness and reputation. “If

Media 115

Media Education Brand Awareness Audience 115

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Creating awareness with B2B buyers has never been more important. A strategic content approach helps build lasting connections with your audience. Get MarTech!

Marketing 103

Marketing Brand Lift Conversion Rate Brand Awareness 103

Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Therefore, now is the time to hold strong with advertising. Do more with less Of course it’s not as black-and-white as sticking to your guns and waiting for audiences to engage. But there’s more to it than that.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Martech

DECEMBER 13, 2023

You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get $5.78 They’ll be able to refine their output to even more closely align with your goals and become more effective at reaching your audience. Start by clearly defining: Who your target audience is.

Communications 77

Communications Shipping MarTech Brand Awareness 77

Martech

DECEMBER 27, 2023

Or to put it in marketing terms: make sure you’re speaking the language of your target audience. A cutting-edge social media campaign focusing on brand awareness doesn’t do much good when the C-Suite’s primary goal is to increase direct sales. Get MarTech! That includes speaking in terms of what matters to them.

Marketing 114

Marketing Communications Brand Awareness MarTech 114