Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. and Canada. Why we care. Synthetic population generation.

Ad Targeting 115

Ad Targeting Demand Side Platform Impressions Audience 115

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. SSP belongs to and is operated by an SSP service provider.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech

OCTOBER 13, 2023

When customers are out in the world and see out-of-home displays, awareness grows and they take actions like checking out a website on their phones. DOOH demand-side platform (DSP) VIOOH teamed up with Yahoo to study the growing demand of DOOH and its effectiveness. Get MarTech! A campaign in the U.K.

Demand Side Platform 118

Demand Side Platform Media Retail Retargeting 118

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

First-Party Cookies 112

First-Party Cookies Cookies Impressions Ad Exchange 112

Automatad Inc.

NOVEMBER 23, 2023

Advertisers: Brands, services, and marketers are a few examples of advertisers. They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

JANUARY 22, 2023

This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting. Data can come from demand side platforms (DSPs) , data management platforms (DMPs) , customer relationship management platforms (CRMs) , etc.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Clearcode

AUGUST 13, 2023

With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP).

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52