Martech Series

JUNE 23, 2022

Since practically every family has a television, it is simple for a company to reach out to a big audience at once. Advertisers try to catch the audience’s attention and influence their purchasing decisions by watching their favourite TV shows and programmes. B2B Brands Taking Help of TV Advertising.

Media 99

Media Advertising Marketing Audience 99

Martech Series

FEBRUARY 23, 2023

“Retail media has the chance deliver consumer experiences that power full-funnel, AI-supported marketing, giving brands the opportunity to foster trust and connection with their audiences in an intimate environment,” says Abhay Singhal, Co-Founder of InMobi Group and CEO of InMobi Ads.

Retail 84

Retail eCommerce Electronics Brand Awareness 84

Automatad Inc.

NOVEMBER 23, 2023

Advertisers: Brands, services, and marketers are a few examples of advertisers. They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. The list is below.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech

FEBRUARY 16, 2023

So think about programmatic ad campaigns in those two buckets. Is it leaning with brand and brand awareness or is it leaning with really more targeted sales messaging to the accounts that we know we want to win or that we know are in the market for our services?” Get MarTech! Do that and you miss out on key data.

Ad network 122

Ad network Brand Awareness Ad Space MarTech 122

Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. In other words, adtech is for media buys, and martech is for customer personalization.

First-Party Cookies 124

First-Party Cookies Cookies Impressions Ad Exchange 124

Clearcode

AUGUST 13, 2023

With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. In-app advertising, aka mobile-app advertising, refers to displaying ads within mobile apps on smartphones and tablets. Apart from the ad network, we’ve also got the ad exchange.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52