Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. Wyndham manages the overall portfolio of brands, provides guidance and support to franchisors, builds overall brand awareness and offers other services. Get MarTech!

MarTech 91

MarTech A/B Testing Affiliates Finance 91

Martech

AUGUST 31, 2023

The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? Chris Kelly, CEO of Upwave, an analytics platform for brand advertising, thinks it’s possible. Did you get an incremental change in some brand awareness?

MarTech 96

MarTech Agency Banner Brand Awareness 96

Martech

FEBRUARY 28, 2024

This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. The stages are as follows: Brand recognition. Brand understanding. Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution Get MarTech! In your inbox.

Marketing 138

Marketing Brand Awareness Viewability Audience 138

Martech Series

JANUARY 5, 2023

The partnership is focused at extending the both companies active Web3 communities via increased brand awareness, engagement and vertical data intelligence using Plato’s content distribution and syndication network. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus.

Brand Awareness 99

Brand Awareness SEO Entertainment MarTech 99

Martech

MAY 10, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Click here to view more MarTech webinars. The post Uncover the ultimate strategy to increase ROI and lead gen appeared first on MarTech. But what they’re especially fantastic at is lead generation.

ROI 98

ROI Brand Awareness Education MarTech 98

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Click here to view more MarTech webinars. The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on MarTech. But what they’re especially fantastic at is lead generation.

ROI 96

ROI Brand Awareness Marketing Education 96

Martech Series

JULY 7, 2022

Marketing requires several methods to ensure brand awareness and convert clients. It allows a healthcare practice to have brand awareness that can pay off immediately by converting clients or allowing someone to remember that business when they need the services. Some tips include: • Spend more to make more.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

Martech

NOVEMBER 29, 2022

Those surveyed said they were investing in a metaverse presence to boost brand awareness and perception, and to reach customers where they are. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Boost brand perception (46%). Get MarTech! Why we care.

Brand Awareness 105

Brand Awareness Marketing eCommerce ROI 105

Martech

DECEMBER 8, 2023

While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. The use of topic tags simplifies the process for users to discover your posts and engage with your brand. Why we care.

Marketing 114

Marketing Brand Awareness Conversion MarTech 114

Martech Series

OCTOBER 31, 2022

With this, local brands and publishers will gain access to the company’s tools, gain a broader range of revenue channels, increase brand awareness, establish long-term business partnerships, and improve key business metrics. Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva.

Affiliates 90

Affiliates CPA Brand Awareness Marketing 90

Martech Series

OCTOBER 27, 2022

Louisnord will be responsible for driving the company’s product marketing strategy and global marketing initiatives as it looks to increase product and brand awareness. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. Million in Series A Funding.

Brand Awareness 81

Brand Awareness Marketing Entertainment MarTech 81

Martech Series

OCTOBER 4, 2022

To overcome those challenges, brands are leveraging the social media influence of their own employees—​​more than two-thirds (68%) of marketers report that their organizations have an advocacy program for social. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Brand Awareness 88

Brand Awareness Audience MarTech Communications 88

Martech

FEBRUARY 21, 2023

“I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digital strategy for The Ricciardi Group, a boutique B2B marketing agency, who spoke at The MarTech Conference. Register for The MarTech Conference here. Get MarTech!

Marketing 112

Marketing Brand Awareness Machine Learning Communications 112

Martech Series

DECEMBER 30, 2022

Looking back at 2022, Front Signs noticed that branded exterior displays topped the list of signage trends. Businesses opted for different outdoor solutions to level up their brand awareness. Working with over 50,000 businesses and renowned brands, they have a rich portfolio of custom projects.

Manufacturing 83

Manufacturing Brand Awareness Cookies MarTech 83

Martech Series

FEBRUARY 6, 2023

Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity. Oktopost , the leading social media management solution for B2B companies, has announced its integration with TikTok as a fully supported network in its platform.

Media 91

Media Brand Awareness MarTech Conversion 91

Martech Series

JULY 14, 2022

Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages. The study fielded in March 2022.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech

OCTOBER 1, 2021

said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference. The psychology of brand awareness. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter.

Brand Awareness 130

Brand Awareness Pop-Up MarTech Communications 130

Martech Series

JANUARY 9, 2023

ARize allows businesses to easily create and deploy AR experiences that enhance customer engagement, satisfaction, and brand awareness. With ARize, businesses can easily create and deploy engaging AR experiences that enhance customer interactions and drive brand awareness.

Brand Awareness 81

Brand Awareness eCommerce MarTech Marketing 81

Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Get MarTech! and Canada found on LinkedIn. In your inbox.

Brand Lift 66

Brand Lift Conversion Rate Retargeting Video Ads 66

Martech

DECEMBER 13, 2021

In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. The post Align your go-to-market teams’ goals to increase revenue appeared first on MarTech.

Marketing 107

Marketing Brand Awareness Communications MarTech 107

Martech Series

SEPTEMBER 15, 2022

Ojamu’s offering centers around generating new automated organic marketing campaigns and related revenue streams for brands transitioning from Web2 to Web3 marketing. Marketing Technology News: MarTech Interview With Sharat Potharaju, CEO and Co-founder at Beaconstac. Key functions include: .

Brand Awareness 73

Brand Awareness Marketing Machine Learning MarTech 73

Martech Series

JULY 26, 2022

KERV Interactive, a digital advertising platform, introduced its first Interactive Shoppable Video Insights Report revealing how consumers are engaging with interactive video advertising and how brands can use this innovative format to drive brand awareness and sales, even during economically challenging times.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

Martech Series

NOVEMBER 2, 2022

In the aftermath of the pandemic, businesses have shifted their focus from real-world addresses to online URLs, creating brand awareness on social media, and endeavoring to collect authentic ratings and reviews to build their reputation.

Brand Awareness 74

Brand Awareness eCommerce SEO MarTech 74

Martech

SEPTEMBER 21, 2021

And for good reason; BIMI offers capabilities that provide higher levels of customer trust and engagement with brands. BIMI is a brand-supported logo within supporting email clients,” said Danielle Gallant, Email Strategist at Validity, speaking at MarTech. Recent data reinforces the importance of brand recognition.

MarTech 123

MarTech Brand Awareness Conversion Marketing 123

Martech Series

JULY 20, 2022

This new report was created in partnership with top B2B brand marketers and influencers from LinkedIn, SAP, Dell Technologies, AT&T Business, IBM, MarketingProfs and others. 95% of brands using B2B influencer marketing report that it has helped increase brand reputation and brand awareness.

Marketing 88

Marketing Brand Awareness MarTech Agency 88

Martech

DECEMBER 6, 2021

In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. appeared first on MarTech. The feud between marketing and sales is costly, but it can be avoided.

Brand Awareness 100

Brand Awareness Marketing Communications MarTech 100

Martech

AUGUST 18, 2022

Brands want to see high search rankings for their content for purposes — obviously — of brand awareness, product discovery and customer acquisition. This is a lesson many brands were learning anyway. Get MarTech! Content marketers especially should reflect on what these changes mean for their content strategy.

Brand Awareness 120

Brand Awareness Education Entertainment MarTech 120

Martech Series

NOVEMBER 8, 2022

Enabling function rooms Brisbane wide to be proactive rather than reactive, Lead Feed generates strong brand awareness with new audiences and provides easy lead qualification. Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P.

Brand Awareness 52

Brand Awareness MarTech Audience Marketing 52

Martech Series

JANUARY 11, 2023

These brands operate across the U.S., Results show the effects of native ads on various marketing objectives, such as building brand awareness, consideration, brand favorability and message association. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

Martech

FEBRUARY 12, 2024

After heavily relying on performance marketing, brands will find that moving up the funnel and building relationships with their audience earlier leads to a more favorable balance between paid and organic revenue in the long run. Get MarTech! Ultimately, this approach enhances the effectiveness of your performance marketing efforts.

Marketing 103

Marketing Brand Awareness ROI MarTech 103

Martech Series

DECEMBER 8, 2022

Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. Prior to joining MINT, he was the Chief Marketing Officer at Digimind, a global leader in the MarTech space providing social media listening and competitive intelligence solutions.

Brand Awareness 88

Brand Awareness MarTech Marketing Media 88

Martech Series

DECEMBER 7, 2022

Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. Yovanno was named the 2022 Best Martech Company CEO by the MarTech Breakthrough Awards , and a 2022 Top 30 Changemaker in performance marketing by PerformanceIN. CEO David A. The company also made Inc.’s

Agency 91

Agency Brand Awareness MarTech Affiliates 91

Martech Series

OCTOBER 14, 2022

Inbox Insight’s customer — an AI-powered search, discovery and recommendation engine solution provider — wanted to raise brand awareness across its target account list of more than 15,000 organizations. Marketing Technology News: MarTech Interview with Alexa Kilroy, Head of Brand at Triple Whale.

Brand Awareness 85

Brand Awareness MarTech Marketing 85

Martech

SEPTEMBER 8, 2023

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. It isn’t a lack of vision: Most marketers understand that event content that lives on for months increases post-event touchpoints, drives more leads and grows brand awareness. In your inbox.

ROI 119

ROI Brand Awareness Marketing MarTech 119

Martech

APRIL 19, 2024

They can choose from brand awareness, driving traffic and collecting leads. Since October-November [2023], across local and national campaigns, we’ve been sunsetting search ads for forms,” she told MarTech. Every business is different,” Meta’s Bui told MarTech. More questions? More personal questions?

Media 107

Media Marketing Machine Learning MarTech 107

Martech

AUGUST 18, 2021

We know that great marketing content can build brand awareness and generate more qualified leads. appeared first on MarTech. As marketers, we’ve been creating and publishing a lot of content for a very long time. Unfortunately, the technology we use to build content hasn’t changed a whole lot — until now. See how here.

Marketing 118

Marketing Brand Awareness Audience MarTech 118

Martech

MARCH 18, 2024

What has more allure in martech than a tool that promises to grant remarkable advantage over the competition? The solution has always been to focus more on brand awareness and recall, taking more of the market share by earning a place in the consideration set. In your inbox. Business email address Subscribe Processing.

Brand Awareness 99

Brand Awareness MarTech Marketing Audience 99