Martech Series

JULY 14, 2022

Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages. The study fielded in March 2022.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. They can choose from brand awareness, driving traffic and collecting leads. Every business is different,” Meta’s Bui told MarTech. More questions? More personal questions?

Media 111

Media Marketing Machine Learning MarTech 111

Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. With the development of better platform shopping functionality, influencers could play a bigger role in brands’ ecommerce strategies.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Martech

AUGUST 4, 2022

What is surprising is that increasing brand awareness came in at No. ROI again leads the pack, with 40% citing it. The post 74% of B2B marketers expect budgets to increase next year appeared first on MarTech. Nearly two-thirds expect a moderate increase. Top five objectives. 2 with 37%. Most effective KPIs.

Marketing 117

Marketing Conversion Rate Brand Awareness Display Advertising 117

Martech Series

JULY 15, 2022

About 26% of them said that they read data so that they can increase the ROI of the marketing and sales budget. The analysis allows the modern marketer to achieve higher ROI on marketing investments by understanding what is successful in driving conversions and brand awareness. HubSpot Marketing Hub.

Marketing 98

Marketing ROI Brand Awareness Conversion 98

Martech

OCTOBER 4, 2023

billion yearly Programmatic drawbacks “Programmatic is kind of the shotgun method, where you’re trying to reach a large enough audience to build brand awareness,” said Benediktsson. “It Get MarTech! The post How Icelandair used programmatic to increase bookings appeared first on MarTech. In your inbox.

Machine Learning 113

Machine Learning Audience Brand Awareness Conversion 113

Fuel Lines

APRIL 30, 2019

Agency and martech readers are encouraged to pursue work, particularly those with heavy PR capabilities since Stryve’s main goal is to increase brand awareness. When pitching, focus on differentiating the brand from competitors such as Kalahari Bitlong, Brooklyn Bitlong and Bull & Cleaver.

Agency 196

Agency Brand Awareness MarTech Media 196

Martech

JUNE 15, 2023

By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Take our brief 2023 MarTech Replacement Survey Engagement and conversions. Donzis offered some examples of how brands can engage with DOOH. Get MarTech!

Ad Targeting 118

Ad Targeting Demand Side Platform Impressions Audience 118

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech!

Education 107

Education Audience Communications MarTech 107

MNTN

DECEMBER 19, 2023

From overarching tech advancements to new features, this already-powerful ad channel will continue evolving into a marketing game-changer for B2B brands. Chase Patton, Customer Success Manager at MNTN, recently joined MarTech to discuss how CTV’s upcoming advancements will make it even better for B2B marketers.

Marketing 59

Marketing Brand Awareness Audience ROI 59

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Creating awareness with B2B buyers has never been more important. Get MarTech! The post 2024 B2B trends: 6 key areas for marketing success appeared first on MarTech.

Marketing 105

Marketing Brand Lift Conversion Rate Brand Awareness 105

Martech

DECEMBER 13, 2023

Don’t be vague and only talk about increasing site visitors or brand awareness. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. In your inbox.

Communications 79

Communications Shipping MarTech Brand Awareness 79

Martech Series

JULY 22, 2022

Customer retention delivers better marketing ROI in the short- and long-run.”. Marketing Technology News: MarTech Interview With Eric Williamson, CMO at CallMiner. Increasing/shifting brand awareness/positioning – 34%. Improving post-purchase loyalty/re-purchase – 37%. Improving lead quality – 35%.

Retail 92

Retail Marketing Manufacturing Brand Awareness 92

Martech Series

NOVEMBER 18, 2022

Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). Loyalty programs are critical to customer retention and brand engagement. These unique and meaningful experiences will also turn loyal customers into invaluable advocates who drive brand awareness.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Martech

MAY 2, 2023

Finance groups prioritize resources, structure contracts and deliver ROI metrics back to customers Finance was labeled a risk-averse team with a “deal prevention” reputation. The finance leaders have developed a “swarm team” providing a service to work with prospects and customers to co-develop ROI models from the investment in the software.

Finance 96

Finance ROI Brand Awareness Marketing 96

Martech

JANUARY 9, 2024

Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. One thing to be aware of: Agencies will cost more due to added services, so consider whether or not the cost aligns with your ultimate budget and expected ROI.

Marketing 129

Marketing Audience Click Through Rate Conversion 129

Martech

MAY 8, 2023

The same is true for celebrating anniversaries of when users joined brand communities. Using automations to increase personal connections may sound unintuitive, but it’s a win for brands. Business benefits here are brand equity, brand awareness and incremental direct-response revenue. Get MarTech!

Marketing 116

Marketing eCommerce Communications Brand Awareness 116

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. ROI Calculating return on investment can be tough, but it’s important for determining the overall success of your CTV ad campaign. You can track viewer conversion rate or track brand awareness or purchase intent.

Viewability 80

Viewability Conversion Rate Impressions Conversion 80

Martech

MAY 18, 2023

Do you want to generate leads, build brand awareness or provide valuable insights to your attendees? This helps with your ROI. Get MarTech! The post How to craft a winning event strategy: A 7-step framework appeared first on MarTech. What do you want to achieve with your event? In your inbox.

Audience 93

Audience Brand Awareness ROI MarTech 93

Martech

JANUARY 5, 2023

Key Result #2: Track the ROI of campaigns that Marketing Ops was included up front versus campaigns where they were not. Reporting on the difference in ROI between these two situations will demonstrate the tangible value Marketing Ops brings as a strategic partner. Increasing brand awareness? Get MarTech!

Marketing 101

Marketing Education ROI Communications 101

Martech

SEPTEMBER 7, 2022

With an average ROI of $42 for every invested dollar , it’s still a star among marketing channels. The more you stick to your niche, the more brand awareness and trust you build in that space. The post 3 quick ways to improve your email deliverability appeared first on MarTech. Email shows no signs of slowing down.

Brand Awareness 111

Brand Awareness Audience ROI Marketing 111

Martech

FEBRUARY 22, 2023

Creative freedom also comes with measuring campaign performance and tracking ROI. Don’t overlook TikTok 24% of marketers said that strengthening brand identity was a top priority for 2023, followed by increasing brand awareness (19%) and brand interaction in social media (6%). Get MarTech!

Marketing 114

Marketing Audience Media Brand Awareness 114

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. But consumers don’t distinguish between adtech and martech.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

AdvertiseMint

JANUARY 20, 2024

Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. Consultants fine-tune your online presence and boost brand awareness. Strategic Vision Beyond marketing tactics, consultants must view initiatives through an ROI lens. billion by 2026.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Fuel Lines

FEBRUARY 21, 2019

Keep in mind that emerging companies typically look for outside PR work in order to build brand awareness before reviewing creative/media agencies. In that vein, expect ROI to become a bigger focus. Lime will have to compete with others like Lyft, Spin, Bird and Uber.

Agency 203

Agency Brand Awareness ROI Media 203

Martech

MAY 18, 2022

The video ads on Pinterest are used to generate brand awareness and conversions campaign objectives. Take the 2022 MarTech Replacement Survey today! Video is an engaging tool for marketing and creating brand awareness. It leads across the board as the most popular and effective format with the highest ROI.

Advertising 100

Advertising Video Ads CPM Viewability 100

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. Currently, content marketers measure success by looking at traffic, search rankings and leads.

Marketing 132

Marketing SEO ROI Conversion 132

Automatad Inc.

NOVEMBER 23, 2023

They optimize media buying and selling and connect advertisers to multiple supply sides to get high revenue and ROI. With the wholesome data of DMP, advertisers can reduce ad spending and increase ROI by investing only in websites with potential targets. MarTech stands for marketing technology, and AdTech stands for ad technology.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech Series

NOVEMBER 23, 2022

With immersiion, brands across the globe are presented with an opportunity to get extremely close to the end consumer – an engaged and entertained audience – with contextually relevant, personalised and authentic messaging. Helping brands navigate the complex gaming environment. Learn more at iion.io.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

FEBRUARY 25, 2022

In response to the 2020 pandemic, Methananda’s team enacted a B2B strategy with these buying groups in mind, driving brand awareness through a “digital everywhere” strategy. The post Buying group marketing: The next evolution of ABM appeared first on MarTech. When COVID-19 hit, it was a shock to everyone,” she said.

Marketing 109

Marketing Audience Brand Awareness Conversion 109

Martech Series

SEPTEMBER 2, 2022

Marketing Technology News: MarTech Interview With Lauren Vaccarello, CMO at Salesloft. The post How Zero-Party Data Helps Marketers Avoid Generational Stereotypes With Customers appeared first on MarTech Series. My cousin quipped, “I may not know technology, but I can save your life in the event of a medical emergency.”

Marketing 54

Marketing ROI Audience Cookies 54

Martech

FEBRUARY 4, 2022

Many of the discrepancies that arise between these departments come from the differences in performance tracking — sales may be focusing on lead numbers while marketing hones in on lead quality or brand awareness. The post 4 ways to build a successful ABM strategy appeared first on MarTech. Why we care.

Cookies 118

Cookies Brand Awareness Marketing ROI 118

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. The decision-maker: Usually the manager of the influencer (focused on ROI). Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey.

Marketing 104

Marketing Brand Awareness Click Through Rate Audience 104

Martech

MARCH 11, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I’m a brand manager for a new organic juice brand. Understood?

Brand Awareness 92

Brand Awareness ROI Click Through Rate Conversion 92

Martech

SEPTEMBER 25, 2023

This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. Showing an ROI for a tradeshow event should include all the possible activities that contributed. Get MarTech! The chart below shows how many of the identified potential audiences are responding to marketing activities.

Marketing 115

Marketing A/B Testing Machine Learning Finance 115

Martech

AUGUST 31, 2021

If you do community right, it helps with sales, it helps with brand awareness and with content, it reduces support cost, increases customer success and customer affinity.” Proving ROI. ” Commsor has good reason to focus on ways to demonstrate ROI. ” Read about summer camp with the MO Pros community.

Marketing 117

Marketing ROI Brand Awareness Conversion 117

Martech

OCTOBER 17, 2023

More reach generally equates to more brand awareness. Beyond the numbers Brand sentiment: Positive comments, stories shared and interactions on influencer content can reveal how audiences perceive your brand. Crunching the influencer ROI When done right, influencer marketing isn’t an expense — it’s an investment.

Marketing 119

Marketing Audience Brand Awareness ROI 119