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Why we care about adtech: The complete guide

Martech

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. The challenges of adtech.

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Marketing attribution: What it is, and how it identifies vital customer touchpoints

Martech

Traditional attribution modeling relies on interpreting static ROI metrics in a dynamic marketing environment. It also discounts any other interactions the customer may have had before or between the ad click and the final sale. This is where martech tools can help. Click here to download! Click here to download!