Martech

APRIL 27, 2023

Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars. The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on MarTech.

ROI 105

ROI Brand Awareness Marketing Education 105

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 81

ROI Ad network Machine Learning Conversion Rate 81

Martech

OCTOBER 5, 2023

Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness. And it’s not just always a simple ROI story like return on ad spend or our ROI of our personalization,” he said. Get MarTech!

MarTech 113

MarTech ROI Marketing 113

Martech

MAY 1, 2023

B2B marketers say pressure to prove ROI is increasing, but budgets are not. The post More pressure on B2B marketers to prove ROI appeared first on MarTech. Some 41% are feeling more pressure to do this, 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out.

ROI 117

ROI Marketing Conversion MarTech 117

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. Feedback loops and governance models standardize and systematize your ability to continuously improve the customer experience and, consequently, the ROI that personalization efforts can deliver. Measuring the ROI of personalization. Get MarTech!

ROI 135

ROI A/B Testing Audience eCommerce 135

Martech

SEPTEMBER 24, 2021

It helps organizations make better decisions for their customers and, in turn, increases ROI. Watch the full presentation from MarTech here (free registration required). ” How to improve marketing ROI with clean data. . ” How to improve marketing ROI with clean data. Automating the processes. Learn more here.

ROI 138

ROI Marketing Machine Learning MarTech 138

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Without crushing these barriers, your martech stack risks being limited in capability.

MarTech 109

MarTech Conversion Rate eCommerce Conversion 109

Martech

SEPTEMBER 26, 2023

Martech is a lot more than marketing technology. “It It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said. In your inbox.

MarTech 122

MarTech Food ROI Marketing 122

Martech

JULY 13, 2023

Click here to view more MarTech webinars. The post Leverage real-time data for stronger campaigns and higher ROI appeared first on MarTech. Register and attend “Ignite Your Marketing Engine with the Power of the Data Cloud,” pres ented by Snowflake.

ROI 98

ROI Communications MarTech Marketing 98

Martech

AUGUST 23, 2023

asked Kristina Jaramillo, President of consulting firm Personal ABM at The MarTech Conference. Here are some best practices for getting higher ROI from your ABM solution. Register for The MarTech Conference here. Get MarTech! The post How to get more ROI from your ABM tech appeared first on MarTech.

ROI 88

ROI Conversion Rate MarTech Conversion 88

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

MarTech 105

MarTech Marketing ROI Information Technology 105

Martech Series

JULY 12, 2022

Anteriad announced that customer OpenText earned more than 6X ROI from a five-year strategic partnership that has dramatically improved their B2B marketing capabilities. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. The post OpenText Earns 6X ROI With Anteriad appeared first on MarTech Series.

ROI 81

ROI Conversion Impressions MarTech 81

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. There are a few benefits to measuring the marketing ROI of a company, including: • Justifying how much is being spent on marketing efforts. Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media.

Healthcare 86

Healthcare ROI Brand Awareness Media 86

Martech

JUNE 7, 2023

SMBs spend approximately $43,500 annually on martech it seldom uses, according to the report by Capterra, an online marketplace for business technology. Some 39% of marketers in these companies say they spend more time on tasks because of martech, which performs identical or overlapping functions. ROI risk without returns.

MarTech 101

MarTech Marketing ROI 101

Martech

NOVEMBER 28, 2023

Scrutiny of martech stacks and other investments. Contracts up for renewals and new deployments need to show rapid ROI or they don’t stand a chance. Take the MarTech Salary and Career Survey appeared first on MarTech. It can help teams scale and move faster, and it helps automate manual tasks. Changing the channels.

MarTech 106

MarTech Marketing Retail ROI 106

Martech Series

NOVEMBER 23, 2022

Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability to do so. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

ROI 82

ROI Marketing Audience MarTech 82

Martech

FEBRUARY 8, 2024

Other concerns included integrating current systems (35%) and ensuring ROI (30%). Get MarTech! The post AI-powered martech releases and news: Feb. 8 appeared first on MarTech. It was followed by “over-dependence on technology” (46%), “making data ‘AI-ready’” (41%), and “AI potentially replacing my role” (36%).

MarTech 88

MarTech Shipping eCommerce Education 88

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

MarTech 115

MarTech ROI Healthcare Finance 115

Martech Series

JULY 11, 2022

The ability to marry AI and ROI is going to be a game changer for those dental offices that are serious about business growth through strategic, data-driven marketing.”. AI now provides us with a more robust picture of how to maximize dental marketing ROI by seeing the full picture of how marketing related calls are handled.

ROI 80

ROI Marketing Conversion MarTech 80

Martech Series

SEPTEMBER 13, 2022

Often times, smaller business marketing teams may compare their marketing and martech budgets to enterprise teams, citing their counterpart’s larger budgets being a fuel to a more successful marketing ROI. Marketing Technology News: MarTech Interview With Curt Larson, Chief Product Officer at Sharethrough. Working with Less.

MarTech 93

MarTech Marketing ROI Advertising 93

Martech Series

JANUARY 17, 2023

Providing enterprises with industry-leading technology, expertise and ROI analysis to unlock innovation and transform cost-structures at any scale. The initiative combines innovative technology, dedicated expertise and ROI analysis tools designed to accelerate customer journeys, instilling confidence and peace of mind every step of the way.

ROI 85

ROI MarTech Food Marketing 85

Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The martech landscape’s rapid expansion The martech sector’s phenomenal rise in recent years is rooted in several pivotal developments.

MarTech 98

MarTech ROI GDPR Communications 98

Martech Series

JANUARY 31, 2023

Marketing Technology News: MarTech Interview with Jeff Bander, Chief Revenue Officer at Eye Square Lytics improves ad targeting through unifying customer data into a complete profile. As the first composable customer data platform (CDP) built for enterprises, Lytics’ vision is to fuel the world’s most customer-centric companies.

ROI 80

ROI Audience Advertising Marketing 80

Martech

JUNE 22, 2022

In 2020, Real Story Group managing director and analyst Jarrod Gingras wrote about martech vendor bullying. During my three decades of working in martech I have seen quite a bit of these. Avoid martech buying potholes. It’s a must-read for anyone adding new tools or trying to optimize a martech stack.

MarTech 114

MarTech ROI Marketing 114

Martech

AUGUST 16, 2021

Register today for “ 5 Ways to Maximize Campaign ROI Through Social and Media Insights, “ presented by Netbase Quid. The post 5 ways to maximize campaign ROI through social and media data appeared first on MarTech.

ROI 109

ROI Media MarTech Marketing 109

Martech

OCTOBER 26, 2023

However, what truly caught my attention was the statement that “projections signal shift in martech plans, as leaders report utilizing only one-third of current capabilities.” This doesn’t negate the usefulness of automation, just that marketers have a penchant for the shiny new toy in the martech toy closet.

MarTech 114

MarTech ROI Marketing 114

Martech Series

MARCH 2, 2023

Fully leveraging existing creative assets, validating new creative directions, and integrating real-time customer preferences allows you to take informed risks, increasing the likelihood of improving the ROI of your marketing efforts. The post 3 Ways to Use Data-Driven Insights to Increase ROI appeared first on MarTech Series.

ROI 85

ROI Education Audience Marketing 85

Martech

SEPTEMBER 28, 2022

Click here to view more MarTech webinars. The post Webinar: The secret to a customer-centric approach with faster ROI appeared first on MarTech. Register today for “Expert Advice: Make Your Marketing Stand Out This Holiday Season,” presented by Blueshift.

ROI 88

ROI MarTech Marketing 88

Martech

NOVEMBER 9, 2023

One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. Investment is drying up The impact on martech is already starting to surface. In Q3 2023, martech investments went down significantly. The martech landscape could very much become a killing field of the past.

MarTech 116

MarTech SEO ROI Marketing 116

Martech

MAY 22, 2023

The state of martech spend. The bad news for the martech space is that no less than 75% of CMOs feel under pressure from other parts of the enterprise to cut their technology spending. The consolation is that 63% plan to resist the pressure, to some degree at least, and grow their martech spending. Get MarTech!

MarTech 99

MarTech Marketing SEO Search Advertising 99

Martech

JUNE 15, 2022

During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. The question made me pause because usually I receive queries about what will change, as martech leaders try to “ skate to where the puck is going.” Primacy of customer data.

MarTech 129

MarTech ROI Marketing Agency 129

Martech

MAY 16, 2023

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. Ability to measure ROI. So please take about three minutes or so to complete our Replacement Survey and let us know how your martech world is evolving.

MarTech 96

MarTech ROI Marketing 96

Martech

AUGUST 3, 2021

The post Webinar: Use the power of AI to drive ROI appeared first on MarTech. Register today for “ Use the Power of AI to Deliver An Extraordinary Customer Experience, “ presented by Redpoint.

ROI 110

ROI Machine Learning MarTech 110

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). This isn’t just a “check-in now and then” thing.

MarTech 117

MarTech Fashion Retail Communications 117

Martech

MARCH 18, 2022

The post Getting back to basics: Marketing ROI appeared first on MarTech. “The top-down business model of management doesn’t create a sustainable work environment that anyone wants to be a part of.”. In the second part of this two-part article, how to go about measurement in marketing.

ROI 127

ROI Marketing Click Through Rate Conversion 127

Martech

JULY 15, 2022

Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. From the 2022 MarTech Replacement Survey. The post MarTech Replacement Survey: Who are the champions? appeared first on MarTech.

MarTech 117

MarTech SEO ROI Marketing 117

Chief Martech

JULY 17, 2022

My friends at MarTech.org recently released their latest Martech Replacement Survey 2022 , where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution. But to measure ROI, you need the data.

MarTech 110

MarTech Marketing ROI SEO 110