Remove Brand Awareness Remove Click Through Rate Remove MarTech Remove ROI
article thumbnail

Navigating the creator economy: Strategies for brands and marketing teams

Martech

Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. One thing to be aware of: Agencies will cost more due to added services, so consider whether or not the cost aligns with your ultimate budget and expected ROI.

Marketing 134
article thumbnail

Why we care about adtech: The complete guide

Martech

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. The challenges of adtech.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Digital Marketing Consulting

AdvertiseMint

Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. Consultants fine-tune your online presence and boost brand awareness. Strategic Vision Beyond marketing tactics, consultants must view initiatives through an ROI lens. billion by 2026.

article thumbnail

Drive growth with account-based marketing

Martech

Specifically: Translate ABM brand awareness from target accounts into website traffic. The influencer: Researches the different options available through the buying process (focused on best practices and vendor comparisons). The decision-maker: Usually the manager of the influencer (focused on ROI). Why we care.

Marketing 107
article thumbnail

Using multi-touch attribution to build a brand: Best of the MarTechBot

Martech

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I’m a brand manager for a new organic juice brand. Understood?

article thumbnail

A B2B marketer’s guide to long-form content

Martech

Do it well, and you can generate leads and increase brand awareness. Well-crafted blog content pieces have significant SEO value for several reasons: It increases click-through rates and time on your page. Boosting your search rankings is one of the best ways to increase organic traffic and ROI. Get MarTech!

article thumbnail

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. All You Need to Know About the ROI of Influencer Marketing [infographic].

Marketing 145