74% of B2B marketers expect budgets to increase next year
Martech
AUGUST 4, 2022
What is surprising is that increasing brand awareness came in at No. ROI again leads the pack, with 40% citing it. What’s remarkable is that last year website traffic was #1 with 58% and year it only got 34%, putting it third behind conversion rates. Nearly two-thirds expect a moderate increase. 2 with 37%.
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