Martech

SEPTEMBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge. past-user email campaigns have 3X higher conversion rates versus other email campaigns.

MarTech 109

MarTech Conversion Rate SEO ROI 109

Martech

JUNE 7, 2023

But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. Click here to view more MarTech webinars. The post 7 ways to maximize landing page conversions appeared first on MarTech.

Conversion 80

Conversion Conversion Rate ROI MarTech 80

Martech Series

JULY 6, 2022

million in new revenue with a 98x ROI in the first year of text to buy campaigns with Textual. During my 14 years in cloud communications and MarTech, I saw an opportunity to optimize the funnel and increase conversions with a text to buy option for consumers.

ROI 52

ROI Conversion Rate Shipping Conversion 52

Martech Series

JUNE 21, 2022

Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio? Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad. How can marketers optimize their video marketing tactics to lead to better ROI across the user journey?

MarTech 88

MarTech ROI Audience Media 88

Martech

APRIL 22, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 105

Conversion Rate Click Through Rate MarTech Audience 105

Martech

NOVEMBER 20, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Provide details about timelines and existing martech systems you have deployed.

ROI 109

ROI Conversion Rate MarTech Impressions 109

Martech

FEBRUARY 19, 2024

If we’ve learned anything over the last decade, it’s that the martech landscape evolves rapidly, requiring specialized expertise. Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. Conversion rates and revenue subsequently grow. In your inbox.

Marketing 115

Marketing Conversion Rate MarTech Education 115

Martech Series

NOVEMBER 15, 2022

Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. The company has consistently delivered significant results, such as growing the purchase conversion rate by more than 30%, increasing eCommerce revenue by 10%, and seeing the ROI of the platform grow 10-20 times.

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Martech

NOVEMBER 8, 2022

“It’s not just about getting those easy-access metrics that are available in your email service provider’s dashboard,” said Kath Pay, founder and CEO of boutique consultancy Holistic Email Marketing at The MarTech Conference. Conversion rate. Return on investment (ROI).

Conversion Rate 91

Conversion Rate Marketing ROI Conversion 91

Martech Series

NOVEMBER 4, 2022

Independent Research Firm reports marketing operating system can deliver 149% ROI by providing customers full-funnel optimization to reduce the manual effort on the hands of B2B marketers. million and a risk-adjusted ROI of 149%. Marketing Technology News: MarTech Interview with Lindsay (Boyajian) Hagan, VP – Marketing at Conductor.

ROI 86

ROI Conversion Rate MarTech Audience 86

Martech Series

DECEMBER 12, 2022

Customers can realize a 370% ROI after deploying the DXP, with a payback period of 8 months. The study found that over three years, a composite organization realized 370% return on investment (ROI), $9.84 The study found that over three years, a composite organization realized 370% return on investment (ROI), $9.84

ROI 83

ROI Conversion Rate Conversion Fashion 83

Martech Series

DECEMBER 7, 2022

To optimize battery consumption, these OS variants are configured to bypass the Google/Firebase push delivery service, resulting in low delivery rates and even lower render rates. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Conversion Rate 85

Conversion Rate Viewability ROI MarTech 85

Martech

MARCH 6, 2024

That’s why we started to shift gears manually towards creating custom lists that delivered 10:1 ROI to our clients. Quality over quantity: Granular prospecting is half of the battle Imagine sending a proposal about a tech HR platform to a CEO — it’s a clear mismatch since CEOs are primarily focused on revenue and ROI.

Non-Profit 109

Non-Profit Conversion Rate Real Estate ROI 109

Martech

OCTOBER 19, 2023

In this article, I’ll cover five vital metrics to bridge the departments and measure the effectiveness of this alignment: Conversion rate (CR) across the funnel. By calculating CAC, you can measure the ROI of your customer acquisition strategies. Dig deeper: 4 agile marketing metrics that really move the needle Get MarTech!

Marketing 127

Marketing Conversion Rate Conversion ROI 127

Martech Series

FEBRUARY 14, 2023

As tools like DALL-E and ChatGPT rise in popularity, AI innovator Evolv AI paves the path to scalable AI adoption amongst marketers, e-commerce managers, and digital leaders who are running experimentation and conversion rate optimization (CRO) programs. Companies cannot afford to wait.

A/B Testing 87

A/B Testing ROI Conversion Rate Conversion 87

Martech

APRIL 3, 2023

A conversational marketing growth strategy creates a more personalized and engaging experience, improves conversion rates and builds stronger customer relationships. This ultimately leads to higher conversion rates and stronger customer relationships. Get MarTech! Create genuine connections with your buyers.

Conversion 126

Conversion Conversion Rate Marketing Audience 126

Martech Series

SEPTEMBER 14, 2022

Whether this means editing and captioning webinar recordings or creating videos from blog articles, adding video to Google Ads campaigns, or simply uploading videos to social media platforms regularly, video marketing has become a central component of online campaigns and can yield outstanding ROI.

Marketing 82

Marketing Conversion Rate ROI MarTech 82

Martech

OCTOBER 30, 2023

The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Some of these martech solutions are packed with advanced features for segmentation, individual-level targeting and AI-driven personalization.

Conversion Rate 120

Conversion Rate Cookies A/B Testing ROI 120

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Marketing 122

Marketing ROI A/B Testing Conversion 122

Martech

AUGUST 4, 2022

ROI again leads the pack, with 40% citing it. What’s remarkable is that last year website traffic was #1 with 58% and year it only got 34%, putting it third behind conversion rates. The post 74% of B2B marketers expect budgets to increase next year appeared first on MarTech. Most effective KPIs.

Marketing 117

Marketing Conversion Rate Brand Awareness Display Advertising 117

Martech

DECEMBER 12, 2022

One would think this focus signals good news for marketing technology budgets, but the C-suite doesn’t look so positively upon more investments in martech solutions. What’s more, martech utilization is shockingly low. Marketers report only using 42% of their martech stack capabilities. CMOs should invest in martech training.

A/B Testing 102

A/B Testing MarTech Conversion Rate ROI 102

Martech

MAY 10, 2023

To invest in optimizing and improving your conversion rate. Higher conversion rates lead to greater engagement, more leads, more sales and more revenue. A slight improvement in the conversion rate of several areas of your marketing can add up to massive gains. Get MarTech! In your inbox.

Marketing 104

Marketing Conversion Rate Conversion Communications 104

Martech

FEBRUARY 2, 2023

Questions for vendors Questions to ask each vendor include: What kind of conversion rate improvements do you typically see with your clients? How does the platform integrate with other martech platforms (i.e., What reporting do you provide that demonstrates the ROI from our efforts? Get MarTech! In your inbox.

Conversion 100

Conversion ROI Conversion Rate MarTech 100

Martech Series

JANUARY 16, 2023

Marketing Technology News: MarTech Interview with Krishna Subramaniam, Co-founder & CEO at Captiv8. “Retailers are feeling the pressure to generate profit, and they’re not quite sure which investments will help them move the needle and give them the ROI they need to see.

Retail 72

Retail eCommerce Conversion Rate ROI 72

Martech Series

OCTOBER 31, 2022

The Google-approved app will take the guesswork out of how to best reach a specific brand’s conversion rate goals by pinpointing which marketing channels will provide them with the highest return on investment. Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva.

Marketing 82

Marketing Conversion Rate Conversion MarTech 82

Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. The post 3 effective ABM strategies you should consider appeared first on MarTech. What it is.

Retargeting 105

Retargeting ROI Conversion Rate Conversion 105

Martech Series

JULY 12, 2022

When prioritizing accounts to engage using ML Insights, marketers improve ROI and drive higher conversion rates. Marketing Technology News: MarTech Interview With Brandon Rea, VP of Sales at Vibrant Media.

Account-Based Advertising 90

Account-Based Advertising Conversion Rate ROI MarTech 90

Martech

JANUARY 31, 2023

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Conversion optimization platform functionality typically includes: A/B and multivariate testing. appeared first on MarTech.

Conversion 99

Conversion Machine Learning A/B Testing Conversion Rate 99

Martech

DECEMBER 14, 2021

Explore capabilities from headless and hybrid CMS vendors like Magnolia, Arc XP, Acquia and more in the full MarTech Intelligence Report on these content management platforms. Can we tie a new CMS into the existing important elements of our martech stack? appeared first on MarTech. Click here to download! Why we care.

SEO 101

SEO ROI Conversion Rate MarTech 101

Martech

SEPTEMBER 27, 2023

This leads to unnecessary CPC charges, reduced ROI and frustrates customers when they arrive at pages with out-of-stock items. In this instance, as the actual website price is higher, it frustrates the customer and lowers the conversion rate due to the deceptive pricing information.

CPC 107

CPC ROI Click Through Rate eCommerce 107

Martech

NOVEMBER 21, 2023

Metrics such as return on investment (ROI), engagement and conversion rates can provide a clear picture of these initiatives’ impact (or lack thereof). Dig deeper: Marketing technology optimization: The path to peak martech stack performance Get MarTech! In your inbox.

Marketing 108

Marketing Conversion Rate MarTech Conversion 108

Martech Series

NOVEMBER 17, 2022

” Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). Launches Free ‘Coupon Detective’ Report for E-Commerce Merchants appeared first on MarTech Series. That has led clean.io ” Marketing Technology News: Modeling Success – VBB vs. Modeled VBB (mVBB).

Affiliates 87

Affiliates Retail Conversion Rate MarTech 87

Martech Series

OCTOBER 5, 2022

The marketing imperative: Focus on media efficiency and measurable ROI. This helps sales agents increase conversion rates and support agents more quickly resolve more customer issues. It’s had a huge impact on our conversion rate. Our reps’ conversion rates have gone up 100%.”

Conversion Rate 84

Conversion Rate Healthcare Conversion Finance 84

Martech Series

OCTOBER 17, 2022

Broadcasters, brands and agencies all have turned to Flowcode to power omnichannel experiences across screens and platforms to drive conversions and attribution. Marketing Technology News: MarTech Interview with Alexa Kilroy, Head of Brand at Triple Whale. TV Market appeared first on MarTech Series.

Marketing 80

Marketing Conversion Rate Conversion ROI 80

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. ROI Calculating return on investment can be tough, but it’s important for determining the overall success of your CTV ad campaign. You can track viewer conversion rate or track brand awareness or purchase intent.

Viewability 80

Viewability Conversion Rate Impressions Conversion 80

Martech

AUGUST 17, 2022

No matter what the latest trend is, experience proves that none of them can generate endless leads, consistently boost conversion rates, or predictably increase revenue. It can lead to get better results such as increased conversion rates, reduced cost, higher ROI, and more revenue. Get MarTech!

Marketing 112

Marketing Conversion Rate Conversion ROI 112

Martech Series

AUGUST 3, 2022

With CoWrite, Writer can now support customers not just during the writing and editing phases, but also during the ideation and outlining phases… Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

Conversion Rate 79

Conversion Rate ROI MarTech Conversion 79