Martech Series

NOVEMBER 8, 2022

Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers. It’s a simple yet powerful approach where everyone wins.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech

FEBRUARY 15, 2023

Were Facebook and its martech enabled advertisers out to get him and his marriage? Conversion and engagement A key focus of Fisher’s analysis involves conversion rate optimization and engagement. ” We clearly need to think carefully about our efforts to boost conversion rates. Get MarTech!

MarTech 107

MarTech Conversion Rate Conversion Ad Targeting 107

Martech

JUNE 17, 2022

The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks. Marketing organizations struggle to take full advantage of their martech stack’s potential.

MarTech 129

MarTech Conversion Rate Display Advertising SEO 129

Martech

SEPTEMBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge. past-user email campaigns have 3X higher conversion rates versus other email campaigns.

MarTech 121

MarTech Conversion Rate SEO ROI 121

Martech

MARCH 4, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Get MarTech! See more about how marketers are using MarTechBot here. In your inbox.

Conversion Rate 102

Conversion Rate Manufacturing Conversion ROI 102

Martech

JANUARY 29, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I am the first generative AI chatbot for marketing technology professionals.

Conversion Rate 107

Conversion Rate Conversion MarTech Marketing 107

Martech

FEBRUARY 19, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Use data to optimize campaigns for better ROI and conversion rates.

Conversion Rate 103

Conversion Rate ROI Conversion MarTech 103

Martech

JUNE 7, 2023

But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. Click here to view more MarTech webinars. The post 7 ways to maximize landing page conversions appeared first on MarTech.

Conversion 92

Conversion Conversion Rate ROI MarTech 92

Martech

JUNE 16, 2023

Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions about ad placements and campaigns moving forward. In your inbox. Business email address Subscribe Processing.

Conversion Rate 108

Conversion Rate Pop-Up Conversion Ad Click 108

Martech Series

JUNE 21, 2022

Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio? Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad. We’d love to hear a few thoughts on your views on the global martech industry and predictions for 2022!

MarTech 88

MarTech ROI Audience Media 88

Martech Series

FEBRUARY 9, 2023

A conversion rate of 0.8% and a 6.34% click-to-conversion rate translated to a 12% increase in campaign orders. Sporting a conversion rate 2300% better than promotional campaigns, automated emails made up 31.5% year-over-year (YoY). of all email orders with only 1.8% of the total number of sends.

eCommerce 87

eCommerce Conversion Rate Marketing Food 87

Martech

APRIL 1, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Dig deeper: Why we care about social media marketing: A guide for brands: Get MarTech!

Retargeting 98

Retargeting Retargeting platforms Conversion Rate Conversion 98

Martech

APRIL 22, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 113

Conversion Rate Click Through Rate MarTech Audience 113

Martech

NOVEMBER 28, 2023

It also leads to higher engagement and conversion rates. Whether it involves suggesting personalized content or implementing dynamic pricing strategies, AI is set to lead in helping elevate customer satisfaction and increase conversion rates. Get MarTech! In your inbox. Business email address Subscribe Processing.

Advertising 103

Advertising Conversion Rate Conversion Impressions 103

Martech

APRIL 15, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 97

Conversion Rate Conversion MarTech Marketing 97

Martech

OCTOBER 6, 2023

This tool can help improve the accuracy of reporting, allowing advertisers to better understand user behavior, preferences, and interactions, leading to improved audience targeting and increased conversion rates. Get MarTech! The post New GA4 features improve security and report accuracy appeared first on MarTech.

Conversion Rate 128

Conversion Rate Conversion MarTech Audience 128

Martech Series

DECEMBER 7, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. 17% say that chatbots have increased their company’s lead-to-customer conversion rate by 20% or more, and 14% say it has increased it by at least 30%. Survey Finds appeared first on MarTech Series.

Conversion 96

Conversion Conversion Rate Marketing Education 96

Martech Series

MARCH 1, 2023

Marketing Technology News: MarTech Interview with Leslie Marshall, Chief Marketing Officer at Mesmerise “Mobi-AI will help businesses unlock the full potential of their digital advertising campaigns,” said Dean Julia, CEO of Mobiquity Technologies.

Machine Learning 81

Machine Learning Advertising Conversion Rate MarTech 81

Martech

DECEMBER 22, 2023

Discover how the right email outreach metrics and streamlined strategies can elevate your conversion rates. Get MarTech! The post 2023 in review: Our 10 top articles on email appeared first on MarTech. Email outreach for marketers: Measuring and optimizing performance by Michael Maximoff. In your inbox.

Conversion Rate 108

Conversion Rate Conversion eCommerce Communications 108

Martech

DECEMBER 7, 2023

Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) Increased conversion rates and revenue , thanks to optimized targeting and predictive analytics. Get MarTech!

Conversion Rate 84

Conversion Rate CPA Click Through Rate Conversion 84

Martech Series

OCTOBER 25, 2022

As marketers prepare for the holiday shopping season ahead, this feature will ensure they can drive maximum conversion rates across digital channels at a time when customer engagement is highest. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

A/B Testing 72

A/B Testing Click Through Rate Conversion Rate Machine Learning 72

Martech Series

FEBRUARY 26, 2023

This ensures that each page is tailored to the right people, leading to higher conversion rates and search engine rankings. Marketing Technology News: MarTech Interview with Ian Liddicoat, CTO and Head of Data Science – Adludio The post A New Class of GPT Writing Apps Can Bypass AI Detection appeared first on MarTech Series.

SEO 87

SEO Conversion Rate Machine Learning Conversion 87

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. A lot of our martech is focused on the last two: Demand capture (e.g., Demand conversion (e.g., Here’s why.

Marketing 133

Marketing Manufacturing Pop-Up Conversion 133

Martech Series

JULY 18, 2022

With an emphasis on custom design and code, Influx built out a dominant online presence for their client, resulting in a website with excellent performance in SEO rankings, increased traffic, and conversion rates. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne.

Healthcare 80

Healthcare Conversion Rate Marketing SEO 80

Martech

JUNE 5, 2023

This is a dashboard that will give visibility into how often impressions are delivered and their impact on conversion rate. Get MarTech! The post Integrate launches app to capture lead data on the move appeared first on MarTech. This will promote rapid reporting around the effect of ads on achieving campaign goals.

Conversion Rate 99

Conversion Rate Impressions MarTech Conversion 99

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Terms of the deal were not disclosed. Clearly there’s an appetite for a different approach.

Conversion Rate 104

Conversion Rate Conversion Retail MarTech 104

Martech

JULY 26, 2022

The crossover appeal has a multiplying effect for awareness and conversion rates. Brands that activated during multiple holiday periods in 2021 saw a four-times higher conversion rate than those brands that only activated during Christmas, according to the Pinterest study. Processing.Please wait.

Conversion Rate 105

Conversion Rate Conversion Retail Marketing 105

Martech

MARCH 18, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Dig deeper: Redefining success: Getting started with Google Analytics 4 Get MarTech!

Click Through Rate 116

Click Through Rate A/B Testing Marketing Conversion Rate 116

Martech

OCTOBER 19, 2023

In this article, I’ll cover five vital metrics to bridge the departments and measure the effectiveness of this alignment: Conversion rate (CR) across the funnel. Dig deeper: 4 agile marketing metrics that really move the needle Get MarTech! New revenue. Customer acquisition cost (САС). Customer lifetime value (LTV).

Marketing 132

Marketing Conversion Rate Conversion ROI 132

Martech

FEBRUARY 19, 2024

If we’ve learned anything over the last decade, it’s that the martech landscape evolves rapidly, requiring specialized expertise. Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. Conversion rates and revenue subsequently grow. In your inbox.

Marketing 127

Marketing Conversion Rate MarTech Education 127

Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Brand Lift 78

Brand Lift Conversion Rate Retargeting Video Ads 78

Martech Series

NOVEMBER 15, 2022

Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. The company has consistently delivered significant results, such as growing the purchase conversion rate by more than 30%, increasing eCommerce revenue by 10%, and seeing the ROI of the platform grow 10-20 times.

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Martech Series

JANUARY 30, 2023

Marketing Technology News: MarTech Interview with Gabie Boko, CMO at NetApp The vinAMP platform is a powerful tool that links consumer identity data, vehicle ownership data, behavioral and contextual data, and predictive analytics on over 190 million vehicle owners across the U.S. Auto Dealers appeared first on MarTech Series.

Conversion Rate 83

Conversion Rate Marketing Cookies MarTech 83

Martech Series

DECEMBER 7, 2022

To optimize battery consumption, these OS variants are configured to bypass the Google/Firebase push delivery service, resulting in low delivery rates and even lower render rates. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Conversion Rate 85

Conversion Rate Viewability MarTech ROI 85

Martech Series

OCTOBER 18, 2022

During her time at Persado, Gocklin led content partnerships with major outlets like Adweek and Marketing AI Institute, generated a 37% MQL-to-SQL conversion rate, and increased marketing revenue from content campaigns by 11%. Marketing Technology News: MarTech Interview with Zohar Bronfman, CEO and Co-Founder at Pecan.

Conversion Rate 89

Conversion Rate Education MarTech Conversion 89

Martech

JULY 18, 2023

When looking at MNTN first-party data , we found that after 30 days, connected TV’s halo effect created stronger conversion rates for paid social (4%) and paid search (2%). And after 90 days, that effect became even more significant—driving 9% stronger conversion rates for paid social and a whopping 22% (!)

Conversion Rate 98

Conversion Rate Conversion Audience Ad Tech 98

Martech Series

OCTOBER 31, 2022

The Google-approved app will take the guesswork out of how to best reach a specific brand’s conversion rate goals by pinpointing which marketing channels will provide them with the highest return on investment. Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva.

Marketing 82

Marketing Conversion Rate Conversion MarTech 82