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Is Google Analytics going away? What marketers need to know

Martech

Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. It also delivers better ROI and improves yields, while upholding modern privacy standards. What marketers need to know appeared first on MarTech.

Marketing 126
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How much to spend on SEO: Budget strategies that fit your business

Martech

With a 1% conversion rate, that traffic will directly bring in 10 new customers, giving you $30,000 of value to map back to that SEO investment. Which comes first, SEO or CRO? But if you’re using CLTV to determine page value, make sure to keep in mind the different factors that impact conversion. Keep in mind.

SEO 120