Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. will be one of many your audience sees. Don’t do that. Make sure all employees know the plan. All of them.

Education 109

Education Audience Communications MarTech 109

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. Strategic ad placement: Position your ads in locations where your target audience frequents.

Ad Targeting 122

Ad Targeting Demand Side Platform Impressions Audience 122

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences.

Marketing 135

Marketing Audience Click Through Rate Conversion 135

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Creating awareness with B2B buyers has never been more important. A strategic content approach helps build lasting connections with your audience. Get MarTech!

Marketing 110

Marketing Brand Lift Conversion Rate Brand Awareness 110

Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Those brands that experiment now, will reap the rewards by getting ahead of the curve and benefitting from established audiences and favourable algorithms.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Martech

MAY 18, 2023

Do you want to generate leads, build brand awareness or provide valuable insights to your attendees? As such, they can provide valuable insights into the target audience and help tailor the event to meet their expectations. Who is your target audience? Knowing your audience is critical when it comes to event planning.

Audience 103

Audience Brand Awareness ROI MarTech 103

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. Step 1: Understand your target audience CTV advertising lets you connect with almost any segment and helps you broaden your reach. Each one has a slightly different audience composition and membership numbers.

Viewability 92

Viewability Conversion Rate Impressions Conversion 92

MNTN

DECEMBER 19, 2023

From overarching tech advancements to new features, this already-powerful ad channel will continue evolving into a marketing game-changer for B2B brands. Chase Patton, Customer Success Manager at MNTN, recently joined MarTech to discuss how CTV’s upcoming advancements will make it even better for B2B marketers.

Marketing 59

Marketing Brand Awareness Audience ROI 59

Martech

DECEMBER 13, 2023

You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get $5.78 They’ll be able to refine their output to even more closely align with your goals and become more effective at reaching your audience. Start by clearly defining: Who your target audience is.

Communications 83

Communications Shipping MarTech Brand Awareness 83

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Legacy platforms like Facebook, LinkedIn and Twitter struggle with attracting younger audiences for this same reason. are under 30, accounting for the Gen Z audience and younger millennials.

Marketing 121

Marketing Audience Media Brand Awareness 121

Martech

JANUARY 5, 2023

Key Result #2: Track the ROI of campaigns that Marketing Ops was included up front versus campaigns where they were not. Reporting on the difference in ROI between these two situations will demonstrate the tangible value Marketing Ops brings as a strategic partner. Identify target audience. Increasing brand awareness?

Marketing 108

Marketing Education ROI Communications 108

Martech

MAY 8, 2023

The same is true for celebrating anniversaries of when users joined brand communities. Using automations to increase personal connections may sound unintuitive, but it’s a win for brands. Business benefits here are brand equity, brand awareness and incremental direct-response revenue. Get MarTech!

Marketing 117

Marketing eCommerce Communications Brand Awareness 117

Martech

SEPTEMBER 7, 2022

With an average ROI of $42 for every invested dollar , it’s still a star among marketing channels. ISPs will want to serve your audience more of that, so you’re more likely to land in the inbox. The contrary applies, too: if your audience is passive and your emails aren’t getting much traction, you might end up in spam.

Brand Awareness 115

Brand Awareness Audience ROI Marketing 115

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. Successful campaigns use it to glean actionable data and send audiences the most relevant ads.

First-Party Cookies 124

First-Party Cookies Cookies Impressions Ad Exchange 124

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From a marketing perspective, we had to go entirely digital to be able to reach our audience. Source: Nirosha Methananda. Why we care.

Marketing 116

Marketing Audience Brand Awareness Conversion 116

Martech

MAY 18, 2022

YouTube focuses on simple engagement metrics like watch time, audience retention, and demographics. This means that for YouTube video ads, you need to tailor content that: Keeps the audience engaged throughout the video. Keeps the audience coming back to your account for more content. Unique metrics to keep in mind. Let us know!

Advertising 110

Advertising Video Ads CPM Viewability 110

Martech Series

NOVEMBER 18, 2022

Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). Loyalty programs are critical to customer retention and brand engagement. These unique and meaningful experiences will also turn loyal customers into invaluable advocates who drive brand awareness.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Automatad Inc.

NOVEMBER 23, 2023

Advertisers: Brands, services, and marketers are a few examples of advertisers. They reach their target audience by displaying ads on the website or app with potential traffic and user data. Internet users: The audience that consumes content generated by publishers and advertisers, including content, video, audio, ads, etc.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech Series

SEPTEMBER 2, 2022

For many businesses and marketers across a variety of industries, age is a primary opportunity to achieve insight into your audience. However, many companies still remain ineffective at targeting these different audience age groups (and other demographic factors). We can no longer assume only certain marketing channels work.

Marketing 54

Marketing ROI Audience Cookies 54

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. Updates: Audience and account data updated bi-weekly Audience naming conventions: Vocabulary can vary from department to department; ensure consistency to keep the data clean. a case study, additional zero-touch tactics/assets, etc.)

Marketing 109

Marketing Brand Awareness Click Through Rate Audience 109

Martech

SEPTEMBER 25, 2023

The chart below shows how many of the identified potential audiences are responding to marketing activities. This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. Showing an ROI for a tradeshow event should include all the possible activities that contributed.

Marketing 121

Marketing A/B Testing Machine Learning Finance 121

Fuel Lines

FEBRUARY 21, 2019

Keep in mind that emerging companies typically look for outside PR work in order to build brand awareness before reviewing creative/media agencies. In that vein, expect ROI to become a bigger focus. Tourism destinations are focusing more and more on millennial and Gen-Z audiences seeking adventure and authenticity.

Agency 203

Agency Brand Awareness ROI Media 203

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. Currently, content marketers measure success by looking at traffic, search rankings and leads.

Marketing 137

Marketing SEO ROI Conversion 137

Martech

FEBRUARY 4, 2022

Here are four ways brands can improve their audience targeting with ABM. Britt pointed out that the main focus in marketing has shifted to “best-fit accounts” — those consumers that fit your ideal customer profile and provide the highest potential value to your brand. Target “best-fit” accounts. Why we care.

Cookies 120

Cookies Brand Awareness Marketing ROI 120

Martech

MARCH 11, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I’m a brand manager for a new organic juice brand. Understood?

Brand Awareness 104

Brand Awareness ROI Click Through Rate Conversion 104

Martech

OCTOBER 17, 2023

It’s this hyper-targeted approach that ensures your brand message doesn’t just reach audiences but resonates deeply. These individuals have built audiences because of their unique approach to content. Give them the freedom to interpret your brand in their style. It’s this originality that your audience craves.

Marketing 124

Marketing Audience Brand Awareness ROI 124

Martech

MAY 3, 2024

Dig deeper: Why B2B marketing needs brand building more than lead gen Every ad is a button that must be clicked All of this means that advertising in B2B is generally in pursuit of immediate outcomes, treating it as a direct response lead gen channel rather than a brand awareness one.

Marketing 128

Marketing Brand Awareness Conversion Advertising 128

Martech

FEBRUARY 9, 2023

“The best payoffs are when brands create experiences around the Super Bowl in a way that lets them be a part of the conversation while still connecting with fans in an authentic way. She added, “Last year we had a Super Bowl ad that was a big brand awareness play. Get MarTech! In your inbox. Subscribe Processing.

Brand Awareness 93

Brand Awareness Pop-Up Retargeting Affiliates 93

Martech Series

NOVEMBER 15, 2022

When executed effectively, webinars offer value to marketers and audiences alike. A focused, engaging webinar offers both knowledge and convenience for audiences — and the best webinars retain their value as on-demand marketing assets long after the live session has ended. How to stand out in the crowd. Know your personas.

Audience 88

Audience Education Impressions Conversion 88

Martech

DECEMBER 12, 2022

Here are five expert tips to help you optimize for the highest performance and maximize your display ads’ ROI in the upcoming year. Besides ensuring users have a familiar and authentic experience every time they come across your ads, it also helps build brand trust. Focus more on creative production and personalization.

A/B Testing 108

A/B Testing Conversion Audience ROI 108

Martech Series

DECEMBER 22, 2022

Marketing Technology News: MarTech Interview with Ryan Schram, President & Board Director at IZEA. greater ROI and 35% more bookings than other platforms. The platform resulted in brand awareness along with improving revenue streams. Ask your audience to vote on the new product and color options.

Audience 86

Audience ROI Media Advertising 86

Martech Series

JANUARY 5, 2023

Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. Its essential significance, however, is in the fact that it puts your company one step closer to generating more income and raising brand awareness at a reduced expense. Is location based marketing effective?

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Martech

MARCH 22, 2023

Did you know 87% of marketers said content marketing helped them achieve their company branding goals? Nearly 80% said it helped them build credibility with their target audience. Do it well, and you can generate leads and increase brand awareness. Get MarTech! It betters your opportunity to earn quality backlinks.

Click Through Rate 117

Click Through Rate SEO Brand Awareness MarTech 117

Martech

FEBRUARY 22, 2022

Use customer feedback to understand your audience thoroughly. It requires brands to proactively engage with customers in creative ways to foster greater engagement. Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms.

Communications 143

Communications Marketing Machine Learning MarTech 143

Martech

APRIL 5, 2022

Traditional attribution modeling relies on interpreting static ROI metrics in a dynamic marketing environment. This is where martech tools can help. Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms.

Marketing 107

Marketing Machine Learning Conversion Cookies 107

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). All You Need to Know About the ROI of Influencer Marketing [infographic].

Marketing 145

Marketing SEO Conversion Audience 145