Martech Series

JULY 22, 2022

Display ads are one of the most reliable ways to create brand awareness. Let’s understand more: What Are Display Ads? We have numerous forms of display ads to experience now with banners, text, animations, and square images to name a few. Display advertising has matured through different stages.

Display Advertising 101

Display Advertising Retargeting Advertising Machine Learning 101

Martech

AUGUST 4, 2022

What is surprising is that increasing brand awareness came in at No. Here’s where marketers are looking to increase their spend in the coming year: Social media (52%) Content marketing (44%) Paid search (32%) Email (27%) Display advertising (26%). Nearly two-thirds expect a moderate increase. Top five objectives.

Marketing 115

Marketing Conversion Rate Brand Awareness Display Advertising 115

Clearcode

FEBRUARY 21, 2023

We’ll certainly see more news about these changes by the tech giants throughout 2023 and discover more about the impact they’ll have on the programmatic advertising and AdTech industries. There are many opportunities for brands in DOOH, but to me, the biggest ones are connected with new ad formats and new DOOH displays.

Cookies 89

Cookies GDPR Advertising Display Advertising 89

Clearcode

MARCH 23, 2023

Retail media: Retail media involves a brand displaying ads for their products and services on a retailer’s websites, apps and platforms. Advertisements are shown to consumers to build brand awareness and influence the customer at the point of purchase.

Retail 59

Retail Media eCommerce Audience 59

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. A Brief History of Digital Advertising. The History of Digital Advertising Technology. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. AdTech Terminology.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Martech

DECEMBER 12, 2022

Display advertising is a powerful tool for marketers when used at its full potential. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. In fact, as a paid advertising specialist, you should also set clear and realistic expectations for managers and clients.

A/B Testing 101

A/B Testing Conversion Audience ROI 101