Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. If a system allows for keyword ranking, it helps to know which ones are most relevant to the target audience. Get MarTech! In your inbox.

MarTech 94

MarTech A/B Testing Affiliates Finance 94

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech Series

JUNE 16, 2022

With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As Brand Lift Live solves this problem.”.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech

FEBRUARY 8, 2024

Top-of-the-funnel (TOFU) content can be useful to: Build your brand awareness. Thus, you get a chance to introduce your services to a broader audience and establish yourself as an industry expert. Use A/B testing to refine your approach and maximize conversions. Get more leads. In your inbox.

SEO 115

SEO Conversion Conversion Rate Brand Awareness 115

Martech

FEBRUARY 20, 2024

What makes a powerful CTA and why you need one Imagine a call to action as the spark that ignites the desired action in your audience. What resonates with one audience might fall flat with another. So try and test different approaches and adapt each call to action to your specific target audience. Sound less pushy.

Click Through Rate 105

Click Through Rate A/B Testing Conversion Audience 105

Martech

SEPTEMBER 25, 2023

The chart below shows how many of the identified potential audiences are responding to marketing activities. This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. Algorithms can describe product offerings in various ways depending on the audience. A/B testing.

Marketing 115

Marketing A/B Testing Machine Learning Finance 115

Martech Series

DECEMBER 23, 2022

For starters, brands can send emails to their subscribers informing them that theyr would donate $1 or some other amount to charity for each user who clicks on the email. Marketing Technology News: MarTech Interview with James Shears, Senior Vice President and General Manager at BLOCKBOARD. Holiday Spirit should be added to the page.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79