Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. It links to your GA4 properties to unlock additional reporting and more importantly, to act on data from audiences’ behavior on your sites. Get MarTech! In your inbox.

A/B Testing 91

A/B Testing Conversion Rate Conversion MarTech 91

Martech

JANUARY 19, 2024

It comes from businesses trying to build relationships, trying to grow relationships and trying to keep their brand front and center in the minds of the audience. MarTech contributor Kath Pay showcased poor examples of AI-generated cold emails , and by now most of us have examples of our own. A/B testing. Get MarTech!

A/B Testing 125

A/B Testing Marketing Machine Learning MarTech 125

Martech

AUGUST 31, 2023

Creation of audience segments by applying GrowthLoop natural language processing to BigQuery datasets. Personalized content creation by applying Typeface’s genAI capabilities to the GrowthLoop-developed audience segments. Performance monitoring using GrowthLoop’s ROI and A/B testing metrics. Get MarTech!

A/B Testing 109

A/B Testing Marketing ROI MarTech 109

Martech

FEBRUARY 27, 2024

New Klaviyo features use generative AI and other AI technology to create content and serve it to the right audiences. Get MarTech! The post Klaviyo launches Klaviyo AI appeared first on MarTech. It also provides predictive analytics forecasts based on data across all of Klaviyo’s customers. In your inbox.

A/B Testing 103

A/B Testing Conversion MarTech Audience 103

Martech Series

JANUARY 25, 2023

These improvements will include new integrations and SDKs, browserless page management, and A/B testing, among others. Audience Insights Prevail The post dotCMS CEO Zain Ishaq Reflects on Record 2022 Results, What’s to Come in 2023 appeared first on MarTech Series.

A/B Testing 98

A/B Testing Manufacturing MarTech Retail 98

MNTN

JANUARY 3, 2023

Almost everyone is a TV fan, including B2B audiences. With the rise of streaming, not only are more people cutting the cord to start streaming, but these audiences are now highly targetable through the digital roots of the new TV environment. Why Audiences are Essential for B2B Advertisers.

Audience 52

Audience A/B Testing Retargeting Impressions 52

Martech

MAY 12, 2023

Further, we are also targeted by our fellow martech practitioners. For example, when I was involved with A/B testing years ago, I was visiting a website for my personal interests. I caught that website conducting an A/B test. Get MarTech! So, let’s learn from each other, even if we do so indirectly.

A/B Testing 118

A/B Testing Marketing eCommerce MarTech 118

Martech Series

FEBRUARY 21, 2023

“It’s point & click easy, so we like saving busy publishers’ time, but the conversion increase for paywalls, adblock recovery, email capture and more is where the AI magic really shines for CROs, adops, audience, and revenue owners.” As good as GPT is, there’s no substitute for testing and analyzing the data.

A/B Testing 90

A/B Testing Machine Learning Media Conversion Rate 90

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. We are excited to debut immersiion to the market.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech Series

NOVEMBER 25, 2022

B2B companies must know what their target audience is searching for online. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. After all, your audience reaches out to you through your content posted on the internet. A/B Testing if required. Quality-Rich Content.

A/B Testing 99

A/B Testing Marketing Audience SEO 99

Martech

MAY 8, 2023

We created a taxonomy of their products to input so they could create audiences off content affinity and recommend content to on-site users. Ensure your team has adequate resources for sizing and planning audiences to give budget recommendations. Get MarTech! A technology client was underutilizing content features in their CDP.

A/B Testing 109

A/B Testing Audience eCommerce Cookies 109

Martech Series

FEBRUARY 23, 2023

springbig has also added two marketing features to its renowned suite of solutions: Build Your Own Audience and Compare Campaigns. Build Your Own Audience was created at the intersection of customer segmentation and data-driven marketing, and expands the Company’s platform to meet the diverse needs of dispensary owners across North America.

A/B Testing 84

A/B Testing Marketing Audience MarTech 84

Martech Series

AUGUST 30, 2022

The platform leverages multiple databases and analytics from $250 million in actual advertising spots to generate text guaranteed to resonate with both specific use cases and audiences. Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz.

A/B Testing 85

A/B Testing Machine Learning Conversion Conversion Rate 85

Martech

FEBRUARY 23, 2024

Tagging content to reflect specific audience segments ensures a direct match between content and the viewer’s interests. Identifying content by the use case it addresses allows for alignment with the audience’s specific challenges or goals, making content more actionable and relevant. Use case tagging.

Audience 95

Audience A/B Testing Machine Learning MarTech 95

Martech

OCTOBER 11, 2021

Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” ” “As marketers, we know that nothing happens in a silo,” said Amber Toro-Keech, Marketing Data Scientist at Disruptive Advertising, a recent MarTech session.

A/B Testing 132

A/B Testing Marketing MarTech Communications 132

Martech Series

SEPTEMBER 19, 2022

Design is an unspoken but incredibly powerful way of building a memorable relationship with your audience. We believe that in an email marketing context, it should be given as much consideration as strategy, A/B testing, data and reporting.”. appeared first on MarTech Series. appeared first on MarTech Series.

A/B Testing 81

A/B Testing Agency Marketing ROI 81

Martech Series

JUNE 15, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. “It’s about finding the right data, creatives, investments and video mixes to effectively and efficiently reach audiences that are dispersing across platforms, channels and screens. .

A/B Testing 94

A/B Testing Impressions Audience Retail 94

Martech

OCTOBER 27, 2021

Also, nearly 20% of marketers will run more A/B testing as a result of the new measurement challenges, while 16% will change automation flows and 10% will message their audience about the Apple updates or privacy issues in general. Download our free MarTech Replacement Survey 2021 here. Why we care.

Marketing 105

Marketing A/B Testing MarTech Conversion 105

Martech Series

JULY 13, 2022

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced findings from a Banana Boat campaign to test performance and scale of programmatic audience targeting across environments both with and without third-party cookies. Smart AdServer), and Sharethrough.

Viewability 84

Viewability Cookies A/B Testing Audience 84

Martech

MARCH 26, 2024

Optichannel strategies aim to deliver the right message to the right audience at the right time through each channel, maximizing engagement and conversions. A/B testing platforms. Dig deeper: Marketing in the age of the omnipresent consumer Get MarTech! Can optichannel be integrated into omnichannel strategies?

A/B Testing 103

A/B Testing MarTech Marketing Conversion 103

Martech Series

JUNE 1, 2022

Brands who are looking to connect with audiences purposefully have found on this platform a direct way to tap into subcultures and trends that make a big impact.” Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

Marketing 88

Marketing A/B Testing ROI Audience 88

Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . Vizit offered us a way to use technology to figure this out rather than simply guessing or testing.”. Testing images at scale. Or would they rather see wide-angle shots of the entire eBike on display? All images provided by Serial 1.

Conversion 118

Conversion A/B Testing Machine Learning Conversion Rate 118

Martech

DECEMBER 18, 2023

To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. Segment your audience based on attributes like cart value, product categories or purchase history. Continuously measure and refine your strategies for optimal results using A/B testing and data analytics.

A/B Testing 90

A/B Testing eCommerce Audience Retargeting 90

Martech

APRIL 26, 2023

Create different Knowledge Bases to better serve different audiences Segment your knowledge base content more easily and securely using the new feature to create multiple Knowledge Bases for documentation. Get MarTech! The post HubSpot’s March 2023 releases: The manager’s guide appeared first on MarTech.

Pop-Up 88

Pop-Up A/B Testing Banner MarTech 88

Martech Series

AUGUST 17, 2022

We are excited by the opportunity to join forces with Mediaocean to bring these capabilities to a larger audience of global brands and agencies.”. Marketing Technology News: MarTech Interview With John McClung, Group Director at AdQuick.

A/B Testing 87

A/B Testing Entertainment Video Ads MarTech 87

Martech Series

JUNE 16, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Marketing Technology News: MarTech Interview with Jeffrey Ha, Chief Go-to-Market Officer at Rev. The post TMB Selects Unruly as a Preferred SSP Amid Strong CTV Viewership and Revenue Growth appeared first on MarTech Series.

A/B Testing 84

A/B Testing Entertainment MarTech Audience 84

Martech

AUGUST 29, 2023

Media plans are largely built to ensure creative content effectively reaches the right audience at the right moment. And when the most valuable insights come from finding an optimal combination of message, audience and timing, we have to work in new ways to flex the creative messaging to yield optimal brand performance and sales.

Audience 92

Audience A/B Testing Agency Media 92

Martech

JANUARY 31, 2023

Managing testing programs and deploying experiments that are successful. Building audience segments based on a variety of data types. Testing and insights The primary function of COPs is to test changes to websites and apps that improve customer experiences and conversions/results. appeared first on MarTech.

Conversion 97

Conversion Machine Learning A/B Testing Conversion Rate 97

MNTN

OCTOBER 19, 2022

As streaming viewership continues to soar, B2B brands would be remiss not to follow their audience there. Hooman Javidan-Nejad, MNTN’s Director of Performance Marketing, joined MarTech to discuss the power of CTV as an advertising tool for B2B brands and why it shouldn’t be overlooked. We are all familiar with A/B testing.

A/B Testing 52

A/B Testing Audience Advertising Conversion 52

Martech

AUGUST 25, 2023

Dig deeper: 5 GA4 issues and why they’re a good thing GMP integrations enable advertisers to integrate their Google Analytics data with Campaign Manager 360, Display & Video 360, and Search Ads 360, making it easier for them to make strategic advertising decisions and activate their Analytics Conversions and Audiences. Get MarTech!

A/B Testing 91

A/B Testing Audience eCommerce Conversion 91

Martech

OCTOBER 30, 2023

The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Some of these martech solutions are packed with advanced features for segmentation, individual-level targeting and AI-driven personalization.

Conversion Rate 118

Conversion Rate Cookies A/B Testing ROI 118

Martech

NOVEMBER 29, 2023

A question to ask your marketing team: Do you have a disciplined approach to being customer-centric, actively using advanced segmentation, personas, customer journeys and stories at every opportunity for audience relevance and value? It’s all about working in smaller increments, testing and learning what works and what doesn’t.

Marketing 92

Marketing A/B Testing MarTech Audience 92

Martech

AUGUST 22, 2022

However, the real magic starts when delving deeper — looking into groups within your audience and turning data into stories with segmentation. It’s much simpler to report on audiences, and even if a website or app only has basic tracking, there are options to create advanced and in-depth segments based on out-of-the-box metrics.

A/B Testing 102

A/B Testing Audience MarTech Marketing 102

Martech Series

JUNE 15, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Audience Development. The deprecation of reliable identifiers across domains means the degradation of appending off-platform activity to first-party audiences; greatly impacting data quality. Subscriber Marketing.

A/B Testing 84

A/B Testing Communications Audience Cookies 84

Martech Series

JUNE 16, 2022

Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Marketing Technology News: MarTech Interview with Jeffrey Ha, Chief Go-to-Market Officer at Rev.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech

DECEMBER 27, 2022

You can read the first part (audience measurements) here and the second part (content measurements) here. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Get MarTech! In your inbox. Processing.

ROI 132

ROI A/B Testing Audience eCommerce 132

Martech Series

JANUARY 6, 2023

So advertising also needs to be smarter and shape itself around viewer preferences in order to match the likes, wants, and needs of the individuals in the audience. The return for doing this is a more receptive audience, more effective ads, and the types of insights that were never possible with broadcast.

Retail 93

Retail A/B Testing Audience ROI 93