MNTN

JANUARY 3, 2023

Almost everyone is a TV fan, including B2B audiences. With the rise of streaming, not only are more people cutting the cord to start streaming, but these audiences are now highly targetable through the digital roots of the new TV environment. Why Audiences are Essential for B2B Advertisers.

Audience 52

Audience A/B Testing Retargeting Impressions 52

Martech

DECEMBER 18, 2023

To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. Segment your audience based on attributes like cart value, product categories or purchase history. Leverage retargeting campaigns across social media platforms to re-engage cart abandoners.

A/B Testing 94

A/B Testing eCommerce Audience Retargeting 94

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. The DCO tool forms a new creative out of the provided information, tests it in real-time (A/B tests), and displays the best-performing creative at scale. We explain the differences below.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

AdvertiseMint

JANUARY 21, 2024

Other martech tools – Forms, chat, analytics. All designed to: Help teams grow subscriber lists Increase audience engagement Boost sales revenue It’s a digital marketing platform you can leverage without big budgets or headaches. Look for: CRM – Lead syncing, contact history consolidation, pipeline visibility.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Martech

FEBRUARY 3, 2023

“We believe connected TV advertising is undervalued, and there’s so much that digital, data-driven marketers can do with connected TV advertising that goes beyond the scope of any other ad channel,” said Hooman Javidan-Nejad, director of performance marketing for CTV advertising platform MNTN, at The MarTech Conference. Get MarTech!

Marketing 84

Marketing A/B Testing Retargeting Audience 84

Martech

DECEMBER 14, 2022

Since new vs. returning user metrics are entirely dependent on this matter, this element is a major consideration for brands looking to: Strengthen both advertising and audience management. Do you want to retarget customers who spent more than $1,000 and have not returned to the website in the past 28 days? Increase security.

First-Party Cookies 102

First-Party Cookies Cookies Retargeting A/B Testing 102

Single Grain

SEPTEMBER 22, 2022

Some lead gen software tools: Find emails from your target audience. To convert your cold audience into qualified leads, you need to know what they’re thinking, what they want and why they behave the way they do. A/B testing. A/B testing. Capture emails and other information. Create surveys and polls.

A/B Testing 81

A/B Testing Pop-Up Conversion Retargeting 81