Martech

DECEMBER 18, 2023

Leverage retargeting campaigns across social media platforms to re-engage cart abandoners. Continuously measure and refine your strategies for optimal results using A/B testing and data analytics. The post How to build a CDP use case appeared first on MarTech. What is a use case in a CDP?

A/B Testing 90

A/B Testing eCommerce Audience Retargeting 90

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. The DCO tool forms a new creative out of the provided information, tests it in real-time (A/B tests), and displays the best-performing creative at scale. We explain the differences below.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

MNTN

JANUARY 3, 2023

Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, joined MarTech to discuss why selecting the right target audience is so important, some key data providers of those audiences, and how to successfully launch a campaign. Set the creative rotation weighting or set up an A/B test and you’re all set to go live.

Audience 52

Audience A/B Testing Retargeting Impressions 52

AdvertiseMint

JANUARY 21, 2024

Other martech tools – Forms, chat, analytics. Key features: Intuitive ad creation and management Powerful retargeting campaigns Real-time bid optimization Cross-channel performance analytics Trusted by brands big and small, AdRoll makes display, social, and email ads approachable so every marketer can drive results. #23.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Martech

FEBRUARY 3, 2023

“We believe connected TV advertising is undervalued, and there’s so much that digital, data-driven marketers can do with connected TV advertising that goes beyond the scope of any other ad channel,” said Hooman Javidan-Nejad, director of performance marketing for CTV advertising platform MNTN, at The MarTech Conference. Get MarTech!

Marketing 79

Marketing A/B Testing Retargeting Audience 79

Martech

DECEMBER 14, 2022

Server-side will return some ability to retain memory about your website visitors’ actions, enabling more accurate measurement for analytics and a longer timeframe to establish your retargeting audience design. Do you want to retarget customers who spent more than $1,000 and have not returned to the website in the past 28 days?

First-Party Cookies 100

First-Party Cookies Cookies Retargeting A/B Testing 100

Martech

SEPTEMBER 28, 2022

But if they weren’t logged in, the only option is to buy retargeting ads which don’t guarantee a strong ROI. Some elements you should routinely be testing are: Subject lines Day or time of send Main call to action The images within your email. Testing can become unwieldy unless you come at it with the right strategy.

Marketing 87

Marketing Real Estate Click Through Rate A/B Testing 87