Martech

JANUARY 30, 2024

You’re thinking more about your directly owned and operated property, tracking attribution, retargeting capabilities. We were aware that retargeting our core tracking would need to be revamped. Our traditional retargeting motion died off pretty quickly as we couldn’t use GA4’s audiences or our Google Ads pixel.”

Cookies 125

Cookies Marketing Retargeting CPC 125

Martech Series

OCTOBER 11, 2022

“The whole idea is to provide our customers with the ability to look holistically at sports fan behavior and use that understanding to better and more efficiently support acquisition, retention and retargeting”. Marketing Technology News: MarTech Interview with Alexa Kilroy, Head of Brand at Triple Whale. The post Epoxy.ai

Retargeting 91

Retargeting Audience MarTech Media 91

MNTN

FEBRUARY 10, 2023

While linear television has been traditionally viewed as top-funnel (due to its wide reach but limited measurement capabilities), with CTV, advertisers can tap into 3rd-party data sets to reach new audiences, and then retarget any of those new website viewers through their smart TVs and streaming platforms.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Martech Series

JANUARY 23, 2023

Marketing Technology News: MarTech Interview with Dan Granger, CEO and Founder of Oxford Road “Generative AI is emerging as mainstream and we are excited to share the findings of our report with the public,” said Matt Britton, Founder & CEO of Suzy. ” The Suzy research cloud offers the ability to retarget consumers.

Retargeting 84

Retargeting MarTech Marketing 84

Martech

MAY 8, 2024

Examples of third-party cookie utilization include ad retargeting, tracking pixels to determine how potential customers interact with your content, multitouch attribution and live chat functionalities that look to enhance user experience on your website.

Cookies 104

Cookies First-Party Cookies Retargeting Conversion 104

Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Brand Lift 72

Brand Lift Conversion Rate Retargeting Video Ads 72

Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “Sometimes your best chance for conversion is through retargeting,” Cerretani said.

Retargeting 110

Retargeting ROI Conversion Rate Conversion 110

Martech Series

AUGUST 31, 2022

Personalized recommendations for retargeting SMS campaigns are based on: Shoppers’ behavior in search and collections pages. By targeting customers according to their individual needs, and in unique ways, merchants can grow business engagement and customer loyalty by: Retargeting based on a shopper’s last session.

eCommerce 95

eCommerce Retargeting Marketing Retail 95

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. One scathing review or a whiff of buyer’s remorse on social media can hurt a company’s reputation faster than a retargeted ad. It should be the lifeblood of martech.

MarTech 110

MarTech Healthcare Retargeting Audience 110

Martech

APRIL 26, 2022

Being retargeted with content about the item they just purchased was the top offender, cited by 43% of respondents. Personalized connections matter,” said Karen Neves, SVP of global demand generation at Tealium, at The MarTech Conference last month. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Marketing 117

Marketing Shipping Retargeting MarTech 117

InMobi

AUGUST 26, 2018

The Fragmented Landscape in MarTech and AdTech The Advertising & Marketing Landscape. For instance, to which channel should a purchase be attributed when the user is sent push notifications and shown retargeting ads for the same product on the same day? These are all key factors that affect conversion ratios.

MarTech 52

MarTech ROI Retargeting Ad network 52

Martech Series

JUNE 22, 2022

Marketing Technology News: MarTech Interview with Hunter Sunrise, Senior Vice President and Head of Marketing at Postclick. The post With 18 Additional Awards from G2, RollWorks Stands Out as the Leading ABM Partner for Go-to-Market Success appeared first on MarTech Series.

Retargeting 88

Retargeting Account-Based Advertising Marketing Display Advertising 88

MNTN

OCTOBER 16, 2023

Rebeccah Bakich, Digital Marketing Manager at MNTN, recently joined MarTech to discuss the best practices for launching and optimizing CTV campaigns to grow your business, avoid ad fatigue, and drive consumer engagement. Trust us, we polled the whole world.)

Retargeting 52

Retargeting Audience Entertainment Advertising 52

Martech

APRIL 6, 2022

It can also retarget desired audiences across environments, from CTV to mobile, to DOOH and in-app. The post MobileFuse launches improved targeting for CTV and cross-channel campaigns appeared first on MarTech. The CTV solution now has improved targeting and measurement functions. Constantine von Hoffman contributed to this report.

Retargeting 102

Retargeting Audience Conversion MarTech 102

Martech

MARCH 4, 2022

Rinner continued, “To become more efficient with CPA, brands should focus on the low-hanging fruit of the buyer journey, including reaching cart-abandoners, retargeting past purchasers, and refueling retargeting pools. appeared first on MarTech. Again, an ideal CPA is in the eye of the beholder, Fanelli noted.

CPA 110

CPA Retargeting CPL CPC 110

Martech

MARCH 15, 2022

At MarTech, we’ve been caught up in our own March Madness. Search, contextual advertising and retargeting. Advertisers can even retarget those users for up to 30 days after the event for better results, all with CTV.”. The post CTV’s ticket to March Madness advertising appeared first on MarTech.

Advertising 110

Advertising Retargeting Audience MarTech 110

Martech Series

JANUARY 10, 2023

The SourceKnowledge Shopping Ads app also automatically generates a product feed from the store’s catalog to run Product Listing Ads (PLAs), Dynamic Product Listing Ads (dPLAs) as well as retargeting ads to active shoppers who have shown interest in the products.

eCommerce 67

eCommerce CPA Ad network Retargeting 67

Martech Series

OCTOBER 27, 2022

Available in three cost-effective, fully-managed packages, services and tools include website creation, business listings management, metasearch marketing, search engine marketing, retargeting and a performance dashboard — all working in sync to boost a property’s online presence and maximize revenue.

Marketing 93

Marketing Retargeting MarTech Conversion 93

Martech

APRIL 27, 2022

The company says this will result in real-time adaptive campaign protection across any platform that supports retargeting including Google Ads, Facebook, Criteo, Bing and TikTok. The post Edgemesh announces new feature to fight ad and click fraud appeared first on MarTech. Get the daily newsletter digital marketers rely on.

Retargeting 94

Retargeting Ad Click Conversion MarTech 94

Martech Series

JUNE 1, 2022

Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel. The post Audience Platform Is Pleased to Announce the Hiring of Long Ellis as SVP Client Strategy appeared first on MarTech Series. He and his wife Catherine, have three grown children and reside in Rowayton, CT.

Audience 92

Audience Retargeting Finance Ad network 92

Martech

NOVEMBER 21, 2023

Inputs for ‘top-of-funnel’ activities (or even to help move customers through the loop) We can use conversion data to create a more segmented audience for campaigns to acquire new customers and help push customers through the loop (retargeting for cart abandonment, for instance). Data can be periodically passed from one platform to another.

Conversion 115

Conversion Marketing Communications Retargeting 115

Martech

JUNE 2, 2022

Advanced Matching to improve audience building for retargeting. The post Salesforce partners with TikTok for social commerce appeared first on MarTech. Use of the TikTok pixel to analyse and optimize campaign performance. Merchants will be able to launch TikTok as a sales channel within Commerce Cloud. Why we care. What is the future?

Retargeting 105

Retargeting Entertainment Audience MarTech 105

Martech

APRIL 20, 2022

I’m more than ever willing to give up that data and really share part of my privacy,” said digital policy consultant Kristina Podnar at last month’s MarTech conference. The post Consumers aren’t so worried about data misuse by advertisers appeared first on MarTech. Managing expectations. “I’m The numbers back her up.

Advertising 120

Advertising Shipping Retargeting Cookies 120

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. See the full presentation from our MarTech conference here (free registration required).

Marketing 119

Marketing Account-Based Advertising Retargeting MarTech 119

Martech

APRIL 9, 2024

By letting your customers tell you exactly who they are and what they want, you unlock more effective retargeting, personalized content creation and an overall improved customer experience. The post 4 Ways New Data Cloud Features Help You Personalize Ads appeared first on MarTech.

Retargeting 106

Retargeting Advertising Conversion Marketing 106

Martech Series

OCTOBER 18, 2022

This solution covers all the key use cases of acquisition marketing, including prospecting, site personalization, retargeting, and suppression, all by leveraging first-party data in a secure and privacy-conscious way. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

MNTN

JULY 25, 2023

Jon Zucker, Senior Product Marketing Manager at MNTN, joined MarTech to discuss some CTV strategies that can help elevate your brand to its highest potential. When it comes to Connected TV (CTV), you’ve got best practices to follow that can help you reach your audience and grow your business. The good news? You’ve got a map.

Retargeting 52

Retargeting Audience Advertising Conversion 52

Martech Series

NOVEMBER 15, 2022

Understand whether your MarTech-SalesTech needs a Rethink. Too many martech-salestech systems can lead to disjointed processes and lower output. In reality, a full-fledged marketing-sales team does not need a plethora of martech or salestech systems to drive growth. appeared first on MarTech Series.

ROI 89

ROI Marketing MarTech Healthcare 89

MNTN

AUGUST 31, 2022

Eric Hatzenbuhler, MNTN’s Senior Digital Marketing Manager, joined MarTech to discuss the questions he asks before making a leap. Can I retarget site visitors? And the Performance TV platform allows for sophisticated ways of reaching them, from retargeting to ABM options. There are so many options and we have so little time….As

Pop-Up 98

Pop-Up Retargeting CPA Audience 98

Martech

DECEMBER 15, 2022

“It’s our job to make the connections with buyers in the channels that they’re in, and that now requires more digital touchpoints and involves more individuals in the decision-making buying group,” said Stephanie Swinyer, precision marketing company Integrate’s head of revenue marketing, at The MarTech Conference. Get MarTech!

Marketing 99

Marketing Retargeting Communications MarTech 99

MNTN

AUGUST 12, 2022

Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, will join MarTech to discuss how to evaluate the newest ad platforms to make the most out of your ad budget (and your limited time!). Take a look to see if you can target based on personas, use your site data to retarget, or even target your ABM lists. Register here.

Pop-Up 98

Pop-Up Retargeting MarTech Audience 98

Martech

OCTOBER 13, 2021

We chose those because we feel they are capabilities needed to support the use cases that people expect a CDP to support, such as giving CRM users a view of interactions in other channels, updating retargeting lists in real time based on ecommerce transactions, and combining in-store and on-line transactions to build campaign lists.

Retargeting 103

Retargeting eCommerce MarTech Marketing 103

Martech

APRIL 20, 2023

At The Home Depot, a supplier approached the retailer about retargeting customers on social media. Get MarTech! The post How Home Depot and Kroger use RMN to improve shoppers’ ad experience appeared first on MarTech. Helping when customers research products Where can brands get involved in the customer journey?

Retail 110

Retail Retargeting Ad Inventory Media 110

Martech Series

JUNE 30, 2022

Create a feedback loop with audience retargeting and interview the same participants over and over. Marketing Technology News: MarTech Interview With Dave Charest, Director of Small Business Success at Constant Contact. The post Suzy Introduces Remote Focus Groups appeared first on MarTech Series.

Machine Learning 52

Machine Learning Retargeting Audience MarTech 52

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech Series

SEPTEMBER 16, 2022

Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze. The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. The post Startups and Their Marketing Strategies: Lessons from Leading Brands appeared first on MarTech Series.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Martech

NOVEMBER 14, 2023

Among those who are using AI, the top tactics are content personalization, email retargeting and subject line optimization. Dig deeper: 4 ways to get more value from your martech investments 3. Get MarTech! The post 2023 in review: 3 key trends to inform your 2024 marketing plan appeared first on MarTech. In your inbox.

Marketing 131

Marketing Retail Retargeting MarTech 131