Clearcode
JANUARY 26, 2023
They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. There are 6 legal bases for collecting personal data as outlined in the GDPR. Behavioral targeting and retargeting to show personalized ads.
Martech Series
JULY 13, 2022
The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. appeared first on MarTech Series. Consumer data privacy concerns are ongoing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ad Monsters
JANUARY 9, 2024
Location-based targeting will take a hit, which for some advertisers means more than just retargeting users’ mobile devices as they pass by a brand’s retail outline. Some Advertisers are Worried Some have raised concerns about the potential impact of IP Protection on ad targeting and measurement.
Martech
MARCH 15, 2022
In other words, adtech is for media buys, and martech is for customer personalization. But consumers don’t distinguish between adtech and martech. The retargeting and engagement potential of such a combination can transform campaigns. This is in keeping with GDPR. The challenges of adtech. Contextual ad targeting.
Martech
NOVEMBER 24, 2021
Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). We are moving beyond tactics like retargeting and programmatic banner ads and back to the romancing of products.”. The post Build trust, gain sales appeared first on MarTech.
Ad Ops Hero
MARCH 25, 2023
Retargeting verification –Through the Google Marketing Platform, you can target your ads to specific locations. This is in a bid to fill conversion measurement gaps due to GDPR, CCPA, and cookie effectiveness reductions. It is also investing in deeper connections with popular martech tools from different solution ecosystems.
Single Grain
JUNE 25, 2021
Moving away from the targeted ads enabled by third-party cookies could replicate the drop in ad revenue and B2B MarTech companies’ share prices that followed Apple’s implementation of intelligent tracking prevention in Safari. However, as with all after-the-fact legislation, GDPR is based on the technology at the time.
Expert insights. Personalized for you.
64 
Let's personalize your content