Martech

MARCH 15, 2022

In other words, adtech is for media buys, and martech is for customer personalization. But consumers don’t distinguish between adtech and martech. The retargeting and engagement potential of such a combination can transform campaigns. The challenges of adtech. ” So, what happens in the absence of third-party cookies?

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Single Grain

JUNE 25, 2021

Moving away from the targeted ads enabled by third-party cookies could replicate the drop in ad revenue and B2B MarTech companies’ share prices that followed Apple’s implementation of intelligent tracking prevention in Safari. However, as with all after-the-fact legislation, GDPR is based on the technology at the time.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Clearcode

MAY 10, 2023

I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. That’s the traditional retargeting that everyone knows and loves. For us, that’s not the most exciting use case.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

Martech

FEBRUARY 11, 2022

Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. They can learn from consumer behavior and improve marketing tactics with in-depth analysis. Get MarTech’s Email Marketing Periodic Table.

Marketing 118

Marketing Machine Learning Audience MarTech 118