Remove Ad Audience Remove GDPR Remove MarTech Remove Retargeting
article thumbnail

The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

Clearcode

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. Third-Party Cookies in Google Chrome Third-Party Cookies in Safari & Firefox Ad Blockers What Are the Alternatives to Third-Party Cookies?

Cookies 64