Demand Side Platform GDPR MarTech Retargeting 
Martech
MARCH 15, 2022
Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.
Clearcode
JANUARY 22, 2023
If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. 2018: The EU’s GDPR goes into force on May 25, 2018.
Expert insights. Personalized for you.
120 
Let's personalize your content