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Introduction to CM360 and Uses (DoubleClick Campaign Manager)

Ad Ops Hero

MARCH 25, 2023

Ad verification capabilities A range of integrated ad verification functions is built into CM360’s ad server. This protects advertisers’ spend from ad fraud. Content labels and classifiers – You can create lists of specific domains for which you would like ads not to be served in specific circumstances.

Impressions 52
Impressions Conversion Rich Media Ad Server 52
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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. 2006: Popular ad-blocking software, Adblock Plus, launches.

Cookies 90
Cookies First-Party Cookies Audience Retargeting 90
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