Martech Series

OCTOBER 18, 2022

As a result, brands can sunset their data management platforms (DMPs) which rely on third-party cookies and future-proof their acquisition strategy by leveraging first-party data, augmented with third-party identities for addressability.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech

JANUARY 11, 2022

Keeping their customer data in a data-management platform ensures that Tourism Ireland’s communications with travelers are personalized and are retargeting pools of interested prospects with relevant content. During the pandemic, we continued to invest in having the best digital relationship with consumers.”.

Marketing 87

Marketing Data Management Platform Retargeting Media 87

Martech

JANUARY 3, 2023

First-party audiences can be activated in programmatic media to: Deepen consumer relationships through personalization and retargeting. Establishing (or replacing) centralized audience activation management. Get MarTech! The post How CPGs can realize the value of first-party data with a CDP appeared first on MarTech.

ROI 88

ROI Control Group Audience Cookies 88

Martech

MARCH 15, 2022

In other words, adtech is for media buys, and martech is for customer personalization. But consumers don’t distinguish between adtech and martech. Most users interact with brands across multiple touchpoints and prefer to receive a seamless, coherent brand message across all platforms. The challenges of adtech.

First-Party Cookies 112

First-Party Cookies Cookies Impressions Ad Exchange 112

Clearcode

AUGUST 8, 2023

These encrypted profiles can be used to target ads effectively while the underlying user data remains secure and private. With the correct application of these technologies, platforms can deliver effective advertising while also prioritizing the privacy and security of their users’ data.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99