Martech

SEPTEMBER 27, 2021

And it’s not just Apple, it’s Google, it’s Facebook, everybody is working towards initiatives around privacy controls and other use cases within the browsers,” said Arshdeep Sood, Marketing Solutions Engineer at OneTrust PreferenceChoice, in her MarTech presentation. Value data privacy to build customer trust.

Data Management Platform 125

Data Management Platform GDPR MarTech ROI 125

Martech Series

AUGUST 23, 2022

These enhanced GTM efforts will enable more customers, partners, and our field team to leverage Cohesity’s next-gen data management platform with Parablu for secure endpoint protection and to help organizations advance cyber security postures in an era of increasing cyberattacks.”.

Data Management Platform 94

Data Management Platform MarTech Marketing 94

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. SSP belongs to and is operated by an SSP service provider.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

AUGUST 29, 2022

Layer 0 blockchain innovator Geeq has signed a strategic partnership with data management platform Rowbot, enabling easier, safer solutions for enterprise data. New strategic partnership combines data validation with automated data management. The post Data Complexity Untangled by Rowbot.io

Data Management Platform 52

Data Management Platform MarTech Marketing 52

Martech Series

DECEMBER 14, 2022

Komprise Hypertransfer also strengthens security and defense against ransomware by not accessing cloud file storage over the network during data migrations, since data transfers from source to target over private channels. Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima.

Data Management Platform 84

Data Management Platform Electronics MarTech Marketing 84

Martech

MARCH 25, 2022

The IDMC for Retail version is Informatica’s first step in building industry-specific cloud data management platforms. To navigate this transition, marketing teams will look to data management to bridge data silos and build out hyper-personalized experiences, which the IDMC for Retail platform promises to deliver.

Retail 110

Retail Data Management Platform Education MarTech 110

Martech Series

OCTOBER 25, 2022

Indeed, the company already supports many large retail brands across all their jurisdictions with one well-known high street retailer using the platform across all 51 countries and territories in which they operate. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech Series

JANUARY 18, 2023

“Cloudian’s cloud-native data management software lets our customers simplify operations and creates new opportunities to derive value from data.”. Marketing Technology News: MarTech Interview with Lisa Chaikin, Group Marketing Director at Awin.

Data Management Platform 77

Data Management Platform Healthcare Manufacturing MarTech 77

Martech Series

FEBRUARY 8, 2023

This new office is led by seasoned MarTech industry executives, as TapClicks continues to provide exceptional enterprise-level support of their automated marketing and data management platform customers. TapClicks and its clients have for some time been making a big impact in New York.

Data Management Platform 77

Data Management Platform MarTech Agency Marketing 77

Martech

NOVEMBER 10, 2022

One important area where AI and ML can be put to good use is in market data management. This is basically turning AI and ML into a useful tool for marketing itself,” said Theresa Kushner, head of North American Innovation Center, NTT DATA Services, at The MarTech Conference. Connecting data across teams.

Machine Learning 122

Machine Learning Marketing Data Management Platform Finance 122

Martech

NOVEMBER 8, 2021

That’s why so many marketing teams are looking for new ways to collect and act on data. Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. Learn more here.

Entertainment 105

Entertainment Marketing Data Management Platform Demand Side Platform 105

Martech Series

OCTOBER 18, 2022

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Martech Series

JUNE 15, 2022

AvePoint , the most advanced SaaS and data management platform provider, announced the addition of data recovery capabilities for Microsoft Azure. Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto.

Data Management Platform 86

Data Management Platform MarTech Marketing 86

Martech Series

OCTOBER 13, 2022

Marketing Technology News: MarTech Interview With Varun Sharma, Vice President, APAC & Japan at Emplifi. The post AvePoint Partners with Microsoft to Launch Microsoft Syntex, the Next Generation of Content Management and AI appeared first on MarTech Series.

Data Management Platform 78

Data Management Platform MarTech Media Marketing 78

Martech Series

JANUARY 10, 2023

IT leaders can now reduce sprawl, seamlessly set and manage an environment strategy, and protect business-critical data, apps, and flows – without slowing down Power Platform adoption – with the AvePoint Confidence Platform. Marketing Technology News: Win The Battle For Customer Engagement This Holiday Season.

Data Management Platform 79

Data Management Platform MarTech Marketing 79

Martech Series

AUGUST 26, 2022

AvePoint, the most advanced SaaS and data management platform provider, announced its newly established $100 million SGD international R&D Hub in Singapore, which will act as a major hub within the company’s worldwide R&D network and foster local talent to support the growing global demand for B2B SaaS solutions.

Data Management Platform 85

Data Management Platform Education MarTech Marketing 85

Martech Series

AUGUST 8, 2022

In addition, Ostoya is also tasked with driving TripleLift’s go-to-market privacy strategy, which is central to the company’s first-party data solutions, a result of their recent acquisition of award-winning data management platform, 1plusX. “TripleLift is in a high growth period. .”

Data Management Platform 52

Data Management Platform MarTech Marketing Advertising 52

Martech Series

NOVEMBER 21, 2022

Yahoo ConnectID is built on differentiated, deterministic and omnichannel data sets, with scaled, opted-in, direct consumer relationships across mobile, desktop, search, and more. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Martech

JANUARY 14, 2022

We were sitting on an outdated digital infrastructure — there wasn’t much there,” Moses said in his presentation at our MarTech conference. “We So, if there’s some obscure data source, you can build those pipelines so that it comes in a batch or stream.”. Looking to take control of your data? Click here to download!

Data Management Platform 130

Data Management Platform MarTech Audience Conversion 130

Martech

DECEMBER 18, 2023

If so, did your integrated data contribute? Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey What about all this legacy data?

MarTech 144

MarTech Communications Marketing Data Management Platform 144

Martech

JUNE 22, 2023

There are three main types of DCR providers, according to Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, who spoke recently at The MarTech Conference. Infrastructure providers: Cloud computing services and cloud-based data service providers like Snowflake and AWS. Get MarTech!

Ad network 111

Ad network MarTech Audience Marketing 111

Martech Series

JULY 6, 2022

Displayce is connected to the main market DOOH SSPs (Supply Side Platforms) such as VIOOH, BROADSIGN and VISTAR MEDIA and offers media buying with advanced targeting and efficient bespoke solutions thanks to its Data Management Platform (DMP) designed specifically for DOOH advertising.

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Clearcode

MARCH 16, 2022

CSV), which makes a data lake useful for companies that collect different types of data in different formats. Data collected in a data lake can then be transformed and analyzed, as well as passed to other systems like data management platforms (DMPs) and CDPs.

Machine Learning 52

Machine Learning Data Management Platform MarTech Advertising 52

Martech

JANUARY 11, 2022

Keeping their customer data in a data-management platform ensures that Tourism Ireland’s communications with travelers are personalized and are retargeting pools of interested prospects with relevant content. “Tourism Ireland has had an ambition to be world leaders in digital destination marketing.

Marketing 101

Marketing Data Management Platform Retargeting Media 101

Martech Series

JULY 14, 2022

RightData is unifying the value of trusted data on a no-code platform for data scientists and business users. Marketing Technology News: MarTech Interview With Mark McKenna, Chief Executive Officer at Postclick. The post RightData Hires Industry Veterans to Its Team appeared first on MarTech Series.

Pharmaceuticals 111

Pharmaceuticals Machine Learning Healthcare MarTech 111

Martech

JANUARY 3, 2022

“As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our MarTech conference. 3 ways marketers can build trust with data ethics.

Marketing 141

Marketing MarTech GDPR Healthcare 141

Martech Series

AUGUST 22, 2022

Marketing Technology News: MarTech Interview with Chris Savio, Director of Product Marketing at GoTo. The post BigID Introduces Auto-Classification for Data Governance at the Gartner Data & Analytics Summit 2022 appeared first on MarTech Series.

MarTech 90

MarTech Marketing Data Management Platform Communications 90

Martech Series

DECEMBER 2, 2022

Many congratulations to Orion for winning Best Graph Database Solution for Data Management, they should be deservedly proud of their achievement in a closely fought and highly competitive contest.”. Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow.

MarTech 91

MarTech Marketing Data Management Platform 91

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech

APRIL 11, 2022

Digital marketing has opened the door to vast amounts of data. Access to martech platforms, such as the Google Marketing Platform and Adobe Analytics, enable marketers to analyze campaign performance, convert audiences, take risks and measure growth driven by strategy.

Marketing 106

Marketing Banner Machine Learning ROI 106

Martech

JUNE 22, 2022

” The answer, for Movable Ink, was data-activated creative. “We’re the center of how they get the benefit of their data, be it from a CDP or other data management platform.” ” Movable Ink activates data insights to generate multi-channel creative content.

Data Management Platform 111

Data Management Platform Conversion Impressions Marketing 111

Martech Series

JANUARY 12, 2023

Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. With this collaboration, organizations utilizing both Scan-Optics and UKG will be able to convert and digitize paper documents, seamlessly transferring existing data from legacy HRIS systems into UKG Pro Document Manager.

Machine Learning 93

Machine Learning MarTech Marketing Data Management Platform 93

Martech Series

JUNE 24, 2022

We are looking forward to continuing to help organizations across the world unleash their data-driven decision making power to create an enterprise level logical data fabric.”. Marketing Technology News: MarTech Interview with Gaurav Chand, Chief Marketing Officer at Cognizant.

MarTech 100

MarTech Marketing Data Management Platform 100

Martech Series

SEPTEMBER 7, 2022

Marketing Technology News: MarTech Interview with Max Koziolek — CEO of Spectrm.io. The post Hammerspace Named a 2022 Sample Vendor by Gartner appeared first on MarTech Series.

Machine Learning 88

Machine Learning MarTech Marketing Media 88

Martech

NOVEMBER 28, 2022

Hopefully, more data sources means more ways to cross check it. Get MarTech! The post Marketers using more data sources in search of better data quality appeared first on MarTech. Bad information makes for bad strategies. In your inbox. Processing.

Marketing 122

Marketing Cookies MarTech Data Management Platform 122

Martech

JANUARY 28, 2022

Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference. “So, By internalizing operations, it was able to reduce spend on external measurement tools, centralize customer data, build audiences with its own AI, and measure data independently. “We

Marketing 122

Marketing Audience MarTech Fashion 122