Martech

MARCH 21, 2023

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this data is worthless if it can’t be collected, organized and put to use. That’s where data management platforms (DMPs) come in. Get MarTech!

Data Management Platform 91

Data Management Platform Cookies GDPR Machine Learning 91

Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. Watch the full presentation from MarTech here (free registration required). Value data privacy to build customer trust.

Data Management Platform 111

Data Management Platform GDPR MarTech ROI 111

Martech

NOVEMBER 8, 2021

That’s why so many marketing teams are looking for new ways to collect and act on data. Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. Learn more here.

Entertainment 90

Entertainment Marketing Data Management Platform Demand Side Platform 90

Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. 3 ways marketers can build trust with data ethics.

Marketing 135

Marketing MarTech GDPR Healthcare 135

Martech Series

OCTOBER 18, 2022

Marketing Technology News: MarTech Interview with Zohar Gilad, Co-Founder and CEO at Fast Simon. 2022 Talend Data Masters Award Winners: NORAM. The post Talend Announces 2022 Data Masters Award Winners appeared first on MarTech Series.

GDPR 75

GDPR Healthcare Finance MarTech 75

Martech

MARCH 15, 2022

In other words, adtech is for media buys, and martech is for customer personalization. But consumers don’t distinguish between adtech and martech. Most users interact with brands across multiple touchpoints and prefer to receive a seamless, coherent brand message across all platforms. This is in keeping with GDPR.

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

Digiday

FEBRUARY 28, 2023

In the wake of such signal loss , an abundance of replacements have flooded the market with certain technology labels, such as “ data management platforms ,” losing favor among some, given the perception that they are associated with third-party data.

Cookies 68

Cookies Marketing Demand Side Platform Ad Server 68