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Why we care about adtech: The complete guide

Martech

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks. Contextual ad targeting.

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How Publishers Can Make More Money With AdTech

Clearcode

A Customer Data Platform (CDP) for Building Audiences Privacy protection trends have impacted the way publishers cooperate with advertisers in terms of collecting and exchanging information about users. Ad revenue. Source: Clearcode.cc Source: Clearcode.cc The ease of reaching the desired inventory for buyers.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

AdTech & MarTech Glossary. The Main Platform, Processes and Players. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. AdTech and MarTech Predictions and Trends in 2022.