Martech
MARCH 6, 2023
Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Have DMPs been around so long we just take them for granted (like “big data”)?
Martech
NOVEMBER 3, 2022
Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. First-party vs. third-party data. at The MarTech Conference. at The MarTech Conference. 3 first-party data tactics. Get MarTech!
Martech
MARCH 15, 2022
In other words, adtech is for media buys, and martech is for customer personalization. But consumers don’t distinguish between adtech and martech. Most users interact with brands across multiple touchpoints and prefer to receive a seamless, coherent brand message across all platforms. First-party cookies.
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