Cookies Data Management Platform First-Party Cookies MarTech 
Martech
MARCH 6, 2023
Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Have DMPs been around so long we just take them for granted (like “big data”)?
Martech
NOVEMBER 3, 2022
The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. First-party vs. third-party data. Get MarTech!
Martech
MARCH 15, 2022
The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. In other words, adtech is for media buys, and martech is for customer personalization.
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