Martech Series

OCTOBER 18, 2022

As a result, brands can sunset their data management platforms (DMPs) which rely on third-party cookies and future-proof their acquisition strategy by leveraging first-party data, augmented with third-party identities for addressability.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

First-Party Cookies 111

First-Party Cookies Cookies Impressions Ad Exchange 111

Clearcode

AUGUST 8, 2023

And, tokenization replaces sensitive data — e.g., e-mail addresses — with non-sensitive tokens, securing data in case of data breaches and identity theft attempts. These encrypted profiles can be used to target ads effectively while the underlying user data remains secure and private.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? FLEDGE, and Topics API.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99