Data Management Platform Machine Learning MarTech Retargeting 
Clearcode
JANUARY 22, 2023
DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting.
Martech
MARCH 15, 2022
In other words, adtech is for media buys, and martech is for customer personalization. But consumers don’t distinguish between adtech and martech. Most users interact with brands across multiple touchpoints and prefer to receive a seamless, coherent brand message across all platforms. The challenges of adtech.
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Clearcode
AUGUST 8, 2023
To aggregate and analyze user data (e.g., This technique introduces statistical ‘noise’ into data, thereby safeguarding individual identities. Homomorphic encryption can protect user data while enabling SSPs to build encrypted user profiles.
Clearcode
SEPTEMBER 20, 2023
The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.
Clearcode
SEPTEMBER 11, 2023
Learn more about the critical features of DSPs in our previous blog post: The Anatomy Of a Demand-Side Platform (DSP). These integrations allow advertisers to tap into diverse inventory options, reach various publishers, and leverage insights about their desired audience for precise targeting and retargeting. to just 1.2%.
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