Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. This helps brands create personalized and recognizable video content that appeals to their audience. Get MarTech! The post AI-powered martech releases and news: Jan. In your inbox.

MarTech 110

MarTech Affiliates Retail Brand Awareness 110

Martech

SEPTEMBER 6, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform now supports bulk associations for in-market audiences, as well as: Remarketing. Similar audiences. Custom audiences.

Audience 116

Audience Advertising Marketing MarTech 116

Martech

SEPTEMBER 26, 2023

Martech is a lot more than marketing technology. “It It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said. In your inbox.

MarTech 122

MarTech Food ROI Marketing 122

Martech

SEPTEMBER 28, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Kognitiv ’s Kognitiv Ignite is AI-native, outcome-based, one-to-one personalization software. Get MarTech! The post This week’s roundup of AI-powered martech releases appeared first on MarTech.

MarTech 125

MarTech Audience Conversion Marketing 125

Martech

FEBRUARY 22, 2024

It promises its precision targeting can create backlinks with direct pathways to the target audience, boosting site rankings and enhancing brand credibility. Get MarTech! The post AI-powered martech releases: Feb 22 appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

MarTech 101

MarTech Machine Learning SEO CPA 101

Martech

DECEMBER 1, 2023

Previously known as the AWS Digital Customer Experience Competency, the expanded AWS Advertising and Marketing Technology Competency covers the following competencies in addition to digital CX: Audience & Customer Data Management. Existing partners include some of the biggest players in martech software and consulting.

MarTech 94

MarTech Audience Advertising Marketing 94

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. This provides brands with transparency into their content adjacencies on Reels, enabling them to explore new reach opportunities and engage a more expansive audience. Get MarTech! Look for them to move center stage soon. In your inbox.

MarTech 119

MarTech eCommerce SEO Impressions 119

Martech

DECEMBER 7, 2023

Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. It offers data visualizations, bidding & forecasting precision, audience insights, predictive audiences, and customer value optimization. 7 appeared first on MarTech.

MarTech 112

MarTech Conversion Audience Marketing 112

Martech

FEBRUARY 15, 2024

.” Next, from MessageGear’s “The Enterprise Perspective on Customer Engagement & AI” report: 61% of marketers are already using AI to connect with audiences. The post AI-powered martech releases and news: Feb. 15 appeared first on MarTech. 25% are gearing up to jump on board. ” Which is true?

MarTech 104

MarTech CPC Affiliates Conversion 104

Martech

DECEMBER 11, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. By specifying your industry or target audience, you can get a more relevant response.

MarTech 115

MarTech Marketing Conversion Rate Brand Awareness 115

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. However, this ignores the majority of potential customers. But it’s not your fault.

MarTech 93

MarTech Conversion Cookies Brand Awareness 93

Martech

JANUARY 25, 2024

StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. It is trained on marketing prompts, audience psychographics, and campaign objectives, and delivers on-brand and human-sounding copy in seconds. Get MarTech! 25 appeared first on MarTech.

MarTech 89

MarTech Audience Marketing Agency 89

Martech

MARCH 21, 2024

Now, this week’s AI-powered martech product releases and enhancements. It can also generate tailored campaign content for various audience segments throughout the customer journey. Get MarTech! The post AI-powered martech releases and news: March 21 appeared first on MarTech. In your inbox.

MarTech 62

MarTech Audience Marketing 62

Martech

JUNE 26, 2023

People crave real human connections now more than ever, which is why event marketing offers huge opportunities, especially for tech and martech B2B brands. Here are tips we’re learning from Calian for successful tech and martech event marketing in today’s world: Develop your story What’s the goal for promoting this event in the first place?

MarTech 108

MarTech Marketing Audience SEO 108

Martech

MARCH 19, 2024

” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. GenAI tools like Bing Chat can be used to conduct competitive analysis and find out how competitors are reaching their audiences. Get MarTech! Campaign creation and deployment.

MarTech 110

MarTech Marketing Audience 110

Chief Martech

APRIL 28, 2023

Okay, so martech-tacular isn’t a word. But it’s what I’m feeling as I prepare for a full month of spectacular martech adventures. It’s a full day of talks by some of the brightest people in marketing, martech, and business transformation that we’ve worked with over the years. Check with iab.it

MarTech 88

MarTech Marketing Audience 88

Martech

JANUARY 20, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and the Superbowl reminds us large audiences are still valuable. An audience of 96.4 million may be a dwindling audience — but it’s still a very large audience indeed.

Audience 136

Audience Ad Inventory MarTech Marketing 136

Martech

MAY 30, 2023

One of the most important is this: You have to know your audience, inside and out. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. Get MarTech! In your inbox.

Audience 123

Audience Education MarTech Marketing 123

Martech

SEPTEMBER 27, 2023

So, I was pretty excited when MarTech released its 2023 Replacement Survey. I would also encourage you to read the study and see how you compare with your peers because engaging your audience most effectively will require technology.) Dig deeper: 4 steps to take before hitting go on your new martech platform Get MarTech!

MarTech 117

MarTech Marketing Audience 117

Martech Series

SEPTEMBER 20, 2022

Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. Audience AI is designed to help telcos identify new hidden opportunities within their customer base and achieve significantly improved campaign performance. How Audience AI works.

Audience 95

Audience Machine Learning Marketing ROI 95

Chief Martech

OCTOBER 31, 2022

At many companies — but not all — their martech stack has become too complex. I’ll put aside my usual rant about martech stack utilization being a misguided metric and just take this at face value. Just take the 3 big martech innovation themes that I predicted for 2022 — all of which seem to be on-track, I’ll humbly note.

MarTech 126

MarTech GDPR Marketing Audience 126

Martech Series

OCTOBER 28, 2022

Proposed workarounds which consider identity may still encounter privacy issues in the future, and there remains a question mark over how easily these audiences can scale. This new capability is opening up smart, privacy-friendly ways to understand audiences on the fly, during live campaigns. Pre-processing and inputs . Rapid response.

Audience 103

Audience Machine Learning Cookies Brand Awareness 103

Martech

AUGUST 31, 2023

The new solution extends SOCi Social and uses AI to create consistent, customized engagements that resonate with local audiences and protect brand reputation. Dig deeper: New genAI marketing solution rolled out on Google Cloud Get MarTech! Reticle AI and Adelaide have partnered to enhance engagement and optimize campaign outcomes.

MarTech 119

MarTech Finance Conversion Audience 119

Martech Series

NOVEMBER 15, 2022

Fast Simon, the leader in AI-powered shopping optimization, announced the availability of its Audiences – Personalization at Scale. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy.

Audience 84

Audience Conversion Rate eCommerce MarTech 84

Martech

NOVEMBER 22, 2022

Many discussions lately have been about how complex the martech stack has become. In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” ” Martech is simply a tool.

MarTech 122

MarTech Marketing Conversion Audience 122

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech

DECEMBER 2, 2021

The value we try to deliver at each MarTech conference, in-person or virtual, is actionable insights into that intersection of marketing and technology we call MarTech. As marketers, you have a role to play in ensuring that we address topics of compelling interest and concern to the MarTech audience.

MarTech 119

MarTech Audience Marketing 119

Martech

AUGUST 24, 2023

While nearly 2/3rds of marketers are planning to invest in AI, 14% already have, according to Gartner’s 2023 MarTech Survey. Get MarTech! The post AI-powered martech: This week’s releases and research appeared first on MarTech. This is followed by the “Trough of Disillusionment” on the firm’s hype cycle matrix.

MarTech 95

MarTech SEO Conversion Marketing 95

Martech

AUGUST 2, 2022

At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. We used to publish this quarterly and our newest MarTech Innovation Report just came out.

MarTech 122

MarTech Conversion Marketing Audience 122

Martech Series

DECEMBER 29, 2022

Rachel Dillon, EVP Sales and Marketing at Strategus talks about the latest trends in CTV and how it’s impact will define advertising through 2023: Welcome to this MarTech Series chat, Rachel, tell us about yourself and more about your role at Strategus. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren.

MarTech 88

MarTech Marketing Audience Advertising 88

Martech

JUNE 1, 2022

In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base. With a profusion of content competing for short attention spans, keeping your audience engaged is an increasingly challenging endeavor. Audience development is not about volume alone.

Audience 114

Audience Marketing Media MarTech 114

Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The martech landscape’s rapid expansion The martech sector’s phenomenal rise in recent years is rooted in several pivotal developments.

MarTech 98

MarTech ROI GDPR Communications 98

Martech Series

JANUARY 3, 2023

Discovery will use VideoAmp’s measurement and data capabilities to better represent its audiences for advertisers looking to transact on linear, streaming video and large digital and social media services through a unified, cross-platform currency. The differential was even greater among affluent audiences (2.3X

Audience 82

Audience Entertainment Ad Inventory MarTech 82

Martech Series

AUGUST 30, 2022

With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects. With ON24’s valuable audience engagement data and analytics, we are enhancing our marketing and sales strategies to build stronger relationships with customers and prospects.”.

Audience 88

Audience Machine Learning MarTech Education 88

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign. Why we care.

Ad Audience 112

Ad Audience Audience MarTech Advertising 112

Martech

AUGUST 7, 2023

Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement Survey. We have answers to other questions too Who champions martech replacements? Get MarTech!

MarTech 96

MarTech Marketing Audience 96

Martech

JULY 14, 2021

Yelp, the popular local business discovery platform has launched Yelp Audiences to connect national and regional advertisers with consumers based on Yelp search activity. Yelp Audiences also protects user privacy by not sharing personally identifying information with advertisers. Why we care. Yelp has long served local businesses.

Audience 115

Audience MarTech Advertising 115