Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. It links to your GA4 properties to unlock additional reporting and more importantly, to act on data from audiences’ behavior on your sites. Get MarTech! In your inbox.

A/B Testing 94

A/B Testing Conversion Rate Conversion MarTech 94

Martech

FEBRUARY 27, 2024

The big question for any AI updates is how the new tools will lead to conversions and other business goals. New Klaviyo features use generative AI and other AI technology to create content and serve it to the right audiences. Get MarTech! The post Klaviyo launches Klaviyo AI appeared first on MarTech. Why we care.

A/B Testing 105

A/B Testing Conversion MarTech Audience 105

Martech Series

FEBRUARY 21, 2023

Admiral’s AI-Powered Engagement grows conversion rates and revenue for site owners. Admiral’s intelligent visitor journey builder now automatically drafts conversion-optimized messaging based upon multiple factors, such as page context, value exchange offers, desired sentiment, and more,” says Dan Rua, CEO of Admiral.

A/B Testing 90

A/B Testing Machine Learning Media Conversion Rate 90

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. We are excited to debut immersiion to the market.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

FEBRUARY 23, 2024

The journey to conversion is often a marathon, not a sprint, with visitors potentially making multiple visits before opting to reveal their identity through a form fill. Tagging content to reflect specific audience segments ensures a direct match between content and the viewer’s interests. Use case tagging.

Audience 98

Audience A/B Testing Machine Learning MarTech 98

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Use A/B testing to refine your approach and maximize conversions.

SEO 115

SEO Conversion Conversion Rate Brand Awareness 115

Martech

OCTOBER 27, 2021

Conversely, 24% say that don’t plan to make any changes. Also, nearly 20% of marketers will run more A/B testing as a result of the new measurement challenges, while 16% will change automation flows and 10% will message their audience about the Apple updates or privacy issues in general. Why we care.

Marketing 107

Marketing A/B Testing MarTech Conversion 107

Martech

MARCH 26, 2024

Optichannel strategies aim to deliver the right message to the right audience at the right time through each channel, maximizing engagement and conversions. A/B testing platforms. Dig deeper: Marketing in the age of the omnipresent consumer Get MarTech! Can optichannel be integrated into omnichannel strategies?

A/B Testing 106

A/B Testing MarTech Marketing Conversion 106

Martech

NOVEMBER 6, 2023

Response rate A healthy response rate indicates that your content resonates with your audience. A low one might need refining your value proposition or reevaluating your target audience. Instead of providing your benefits, highlight your success with improved UI/UX, leading to a surge in visitor-to-subscriber conversions.

Marketing 121

Marketing ROI A/B Testing Conversion 121

Martech

OCTOBER 30, 2023

The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Some of these martech solutions are packed with advanced features for segmentation, individual-level targeting and AI-driven personalization.

Conversion Rate 119

Conversion Rate Cookies A/B Testing ROI 119

Martech

FEBRUARY 20, 2024

What makes a powerful CTA and why you need one Imagine a call to action as the spark that ignites the desired action in your audience. What resonates with one audience might fall flat with another. So try and test different approaches and adapt each call to action to your specific target audience. Sound less pushy.

Click Through Rate 105

Click Through Rate A/B Testing Conversion Audience 105

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. One last thing I’d highlight is the power of Audiences in GA4. Standard UA customers were more or less limited to activating their Audiences in Google Ads. Get MarTech!

A/B Testing 94

A/B Testing Audience eCommerce Conversion 94

Martech Series

AUGUST 12, 2022

A/B testing is a method used by marketers to increase conversion rates, decrease ad spending, and make better design decisions for the website or overall digital experience. A/B Testing for B2B marketers. A/B testing is used primarily for landing page design and ads. Pre-Seed Funding. Freshmarketer.

A/B Testing 108

A/B Testing Marketing Conversion Rate Conversion 108

MNTN

OCTOBER 19, 2022

As streaming viewership continues to soar, B2B brands would be remiss not to follow their audience there. Hooman Javidan-Nejad, MNTN’s Director of Performance Marketing, joined MarTech to discuss the power of CTV as an advertising tool for B2B brands and why it shouldn’t be overlooked. We are all familiar with A/B testing.

A/B Testing 52

A/B Testing Audience Advertising Conversion 52

Martech Series

FEBRUARY 20, 2023

In order to apply improvements to increase traffic or conversions, website optimization involves examining the user experience (UX), accessibility, and search performance of your website. Website owners can modify their websites to increase conversions by determining where individuals leave the conversion process.

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

Martech Series

JUNE 16, 2022

While mobile traffic and engagement are increasing, conversions are lagging. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Brands using Bluecore Mobile in early pilot saw a 50% lift in subscribers to their existing SMS audience lists. Guide shoppers to discover new products.

Marketing 93

Marketing Retail A/B Testing Communications 93

Martech

JUNE 29, 2022

A solid Google Analytics implementation offers multi-step conversions, custom user behavior data and rich segment data to build and share audiences. Through settings in GA, you can also link other products and share audience and conversion data. Optimize is an A/B testing and personalization tool.

Media 102

Media A/B Testing Conversion Audience 102

Martech

AUGUST 22, 2022

However, the real magic starts when delving deeper — looking into groups within your audience and turning data into stories with segmentation. It’s much simpler to report on audiences, and even if a website or app only has basic tracking, there are options to create advanced and in-depth segments based on out-of-the-box metrics.

A/B Testing 103

A/B Testing Audience MarTech Marketing 103

Martech Series

JUNE 16, 2022

Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Marketing Technology News: MarTech Interview with Jeffrey Ha, Chief Go-to-Market Officer at Rev.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech

DECEMBER 27, 2022

You can read the first part (audience measurements) here and the second part (content measurements) here. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Get MarTech! In your inbox. Processing.

ROI 132

ROI A/B Testing Audience eCommerce 132

Martech

SEPTEMBER 25, 2023

The chart below shows how many of the identified potential audiences are responding to marketing activities. This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. How many substantive conversations with customers or potential customers did sales have at the event? A/B testing.

Marketing 115

Marketing A/B Testing Machine Learning Finance 115

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B Testing 101

A/B Testing eCommerce Fashion Conversion 101

Martech

OCTOBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. To help out, we worked with agile expert and MarTech contributor Stacey Ackerman to develop an e-book guide so that you can lead your agile marketing team towards better agile marketing practices.

A/B Testing 103

A/B Testing Electronics GDPR MarTech 103

Martech

FEBRUARY 12, 2024

Knowing how to use data to identify and manage an audience through marketing is vital. Individuals on the marketing ops team should know A/B testing principles and how they are applied to improve conversion rates, have knowledge of the budgeting process, and know measures associated with MROI (Marketing Return on Investment).

Marketing 105

Marketing SEO A/B Testing Communications 105

Martech

JULY 28, 2021

I’d say we’re seeing a shift in the way in which we interact with customers and the conversations we’re having. In fairness, we had started some conversations with vendors about analytics (prior to the pandemic),” said Rowley. “We We used more A/B testing to figure out how to respond best to customers.”.

Food 110

Food A/B Testing Conversion Electronics 110

Martech Series

JULY 12, 2022

Marketing Technology News: MarTech Interview with Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo. Marketing Technology News: Welcoming Credit Unions and Banks to the Digital Age with Conversational AI. Since the next generation launch, SundaySky has grown its customer count by more than 100%.

A/B Testing 75

A/B Testing Communications Finance MarTech 75

Martech

MARCH 7, 2022

You take into account personas and the demographics for your audience. Option B had blue elements and a darker blue background. Based on the legacy data they had, as well as the popularity of white-background websites, Pierangeli and Baker were certain their audience would prefer Option A. That’s the one they launched.

A/B Testing 87

A/B Testing Ad Targeting Audience Conversion Rate 87

Martech Series

DECEMBER 23, 2022

Marketing Technology News: MarTech Interview with James Shears, Senior Vice President and General Manager at BLOCKBOARD. Start by making audience-friendly adjustments to your brand’s logo and social media profile photographs. Tell your audience that with a straightforward and powerful design. What should you do then?

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Martech

JANUARY 23, 2023

This ties into one of my goals for my MarTech columns in 2023 — sharing strategies and tactics to help you find more opportunities already lurking in your email database and using your email marketing resources more efficiently. Get MarTech! Knowing which approach to use — now, that’s the hard part! In your inbox.

Marketing 112

Marketing eCommerce A/B Testing Shipping 112

Clearcode

JANUARY 22, 2023

Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time. The DCO tool forms a new creative out of the provided information, tests it in real-time (A/B tests), and displays the best-performing creative at scale.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

AdvertiseMint

JANUARY 21, 2024

I’m referring to metrics such as engagement rates, conversions, drop-offs, and more. Other martech tools – Forms, chat, analytics. All designed to: Help teams grow subscriber lists Increase audience engagement Boost sales revenue It’s a digital marketing platform you can leverage without big budgets or headaches.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Martech

SEPTEMBER 17, 2021

At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails can improve customer engagement and boost conversions. Not all marketers are fully invested in testing, in Pay’s experience. “If If they’re testing, why are they testing?” Natural fit with A/B testing.

Conversion 129

Conversion Marketing A/B Testing MarTech 129

Martech

DECEMBER 12, 2022

If you want to go the extra mile and increase the chances of conversion, you can give dynamic ads a try. For example, if your audience is predominantly mobile, use the top-performing mobile banner sizes when designing your ads and consider rich media or animated ads to draw attention. After all, the creative is the new targeting.

A/B Testing 103

A/B Testing Conversion Audience ROI 103

Martech Series

AUGUST 30, 2022

Anyword , a data-driven AI copywriting platform, has announced its new and improved Website Targeted Messaging feature, which analyzes the assets on a user’s landing page to optimize copy, generate new copy and maximize conversions. Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz.

A/B Testing 85

A/B Testing Machine Learning Conversion Conversion Rate 85

Martech

MAY 23, 2022

“The world has changed,” said Vanessa Lovatt, chief evangelist at Glisser, in her presentation at The MarTech Conference (scroll down to watch the video of their session). Capturing audience attention in an increasingly virtual world might seem like a losing battle. How event marketing technology can help engage audiences.

Marketing 114

Marketing A/B Testing Audience MarTech 114

Martech

MARCH 9, 2023

For email marketers, the obvious includes marketing data we use when creating and structuring campaigns, choosing audiences, measuring success and taking the next steps. Here are three scenarios where data can steer you wrong A/B testing. But they can be gamed, too, and they don’t always correlate with conversions.

A/B Testing 110

A/B Testing Conversion Audience Marketing 110

Martech

JANUARY 26, 2024

Conversions Are your average clickthrough rates in keeping with industry and email type standards? Make note of the following variables you may want to test in the future: Number of call-to-action buttons Interest in or relevance of the content Not enough intro text – or too much intro text Button placement Repetitive content (e.g.,

A/B Testing 124

A/B Testing GDPR MarTech Marketing 124