Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Improves conversion rates. With this significant statistic in mind, ensure that you follow the best practices to keep your email list in the best shape for maximum ROI.

ROI 92

ROI Marketing Conversion Rate Audience 92

Ad Monsters

JANUARY 23, 2023

Here’s why: CTV Strategies Will Be Used to Target Niche Audiences White-label streaming technology, provided by companies such as Wurl, is getting more and more available and easier to use. Think: A streaming service for U.S. sitcoms from the 1970s targeting your grandma.

Audience 98

Audience Marketing ROI Conversion 98

AdvertiseMint

NOVEMBER 15, 2023

Definition of Conversion In the world of marketing, the term “conversion” holds significant weight. Essentially, conversion is the bridge between mere interest and decisive action. Why Conversions Matter? Monetary Value Every conversion, be it a purchase or signing up for a service, often brings monetary gain.

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

Martech Series

JULY 6, 2022

million in new revenue with a 98x ROI in the first year of text to buy campaigns with Textual. During my 14 years in cloud communications and MarTech, I saw an opportunity to optimize the funnel and increase conversions with a text to buy option for consumers. Textual is also full-service helping sellers who need more support.

ROI 52

ROI Conversion Rate Shipping Conversion 52

Martech Series

NOVEMBER 30, 2022

The Local Media Consortium, a strategic alliance of local media publishers and iZooto, a publisher-first marketing automation platform, announced a strategic preferred partnership that will provide audience engagement and retention services to the LMC’s members. We are excited to offer our marketing and engagement tools to local publishers.

Audience 89

Audience Media Marketing MarTech 89

The Ad Tech Blog

APRIL 5, 2024

By enhancing targeting capabilities, automating ad bidding, and optimizing ad placements, Google is making it possible for advertisers to reach their desired audience more efficiently and effectively than ever before. Consequently, ads become more relevant to users, leading to higher engagement rates and conversions for businesses.

Ad Tech 100

Ad Tech Machine Learning ROI Ad Targeting 100

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy.

Audience 52

Audience Cookies Ad Server Viewability 52

MNTN

MAY 16, 2023

When you run an ad campaign, you may measure success based on the number of conversions , or the volume of people who made a purchase following the ad. While it’s good to get conversions from an ad campaign (because conversions often equal revenue), your ad campaign could also bring people to your website for more information.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. The advertisers generate high ROI with leads, conversions, and sales from these video ads. 93% of the companies say they get high conversions from personalized ads. What Is Video Advertising?

Video Ads 52

Video Ads Advertising Viewability ROI 52

Ad Rants

NOVEMBER 6, 2023

Target Audience While it's important to have your billboard visible to as many people as possible, you also need to ensure that the right people see it. Think about your target audience and where they're likely to be. Your billboard should reflect your brand's personality and appeal to the right audience.

Electronics 202

Electronics Audience Brand Awareness Fashion 202

Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Household addressable enables auto brands to target audience segments with 1-to-1 attribution specific to each household.

Audience 50

Audience Brand Lift Impressions Manufacturing 50

Ad Monsters

JANUARY 24, 2023

That is a huge audience segment many publishers and advertisers ignore because they believe their data is trapped behind the adblock wall. What advice would you give to advertisers to put more of the due diligence to reach the adblock audience on themselves? There are a few ways brands can start thinking about this audience.

Conversion 98

Conversion Audience Ad Tech Advertising 98

InMobi

MARCH 24, 2022

Here is our interview with Boots UK and ROI's Ollie Shayer. Other factors like the deprecation of third-party cookies is turning attention to other ways of finding your audience, it's almost as if the data there is just going to come of age. I definitely think so based on the conversations that we're having.

ROI 52

ROI Media Retail Cookies 52

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. We are excited to debut immersiion to the market.

Audience 90

Audience Advertising Rich Media Entertainment 90

Ad Rants

OCTOBER 24, 2022

And, landing page videos can increase conversions by 130%. How can you use videos to increase conversions and get more leads in your next B2B marketing campaign? But now, millennials comprise most of a B2B marketer's audience. Landing page videos play a huge role in boosting conversions and engagement.

Marketing 231

Marketing Click Through Rate Conversion eCommerce 231

Martech

FEBRUARY 19, 2024

Use data to optimize campaigns for better ROI and conversion rates. Lead generation and conversion: Analyze data to identify the most effective lead generation sources and strategies. Use data analytics to track and optimize the conversion rates at each stage of the customer journey.

Conversion Rate 89

Conversion Rate ROI Conversion MarTech 89

Martech Series

FEBRUARY 9, 2023

Going into 2023, there’s no bigger social network than TikTok, and no greater opportunity for brands to reach audiences on TikTok than through creator-led campaigns. This report includes details on audience demographic data, trends in follower count growth, and top-performing videos, and much more.

ROI 86

ROI Conversion MarTech Audience 86

Martech

APRIL 22, 2024

Define your target audience: Start by identifying your ideal customer profile within the telecommunications industry. This will help you tailor your email content and messaging to resonate with your target audience. Continuously test different subject lines, email designs, and CTAs to improve engagement and conversion rates.

Conversion Rate 102

Conversion Rate Click Through Rate MarTech Audience 102

Martech

NOVEMBER 6, 2023

Response rate A healthy response rate indicates that your content resonates with your audience. A low one might need refining your value proposition or reevaluating your target audience. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Marketing 119

Marketing ROI A/B Testing Conversion 119

The Ad Tech Blog

APRIL 24, 2024

Understanding AI-driven Personalization in AR Advertising Key Points AI-driven personalization allows for highly targeted advertising, enhancing user engagement and conversion rates. The combination of AI and AR in advertising is set to transform the ad industry by offering new ways to connect with and captivate audiences.

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Martech

NOVEMBER 20, 2023

Please list four reasons why my company should get one, keep the language succinct and focus on ROI so leadership will understand the value. Tone) Keep the language succinct and focus on ROI so leadership will understand the value. Expanded reach: With a DEP, you can reach a larger audience beyond the limitations of physical events.

ROI 106

ROI Conversion Rate MarTech Impressions 106

Ad Monsters

MARCH 21, 2024

An SVP from an agency noted a decline in performance due to data signal loss, resulting in reduced audience quality and increased cost per conversion. Nearly three-quarters of companies are facing and anticipating increased obstacles in measurement, crucial for comprehending performance and ROI.

Cookies 93

Cookies Machine Learning ROI Conversion 93

Smart-Hub

NOVEMBER 6, 2023

Whether you’re a seasoned marketer fine-tuning your strategy or a business owner looking for the best way to reach your audience, this article equips you with the knowledge to navigate modern advertising. Drawbacks of Direct Advertising Limited Reach: Direct advertising, by its nature, is focused on a specific audience.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Treat them as partners.

Marketing 128

Marketing Audience Click Through Rate Conversion 128

AdvertiseMint

DECEMBER 1, 2023

Want to re-engage valuable audiences and boost conversions? That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending. Remarketing Lists 101 In simple terms, remarketing lists are custom audiences of people who’ve previously interacted with your business in some way.

Conversion 52

Conversion ROI Audience Cookies 52

AdvertiseMint

FEBRUARY 22, 2024

per click, depending on audience targeting and ad quality. CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Audience targeting. The more specific your target audience, the higher your potential Facebook advertising costs. Cost per click (CPC). Ad objectives.

CPC 52

CPC CPA CPM Impressions 52

Martech

OCTOBER 4, 2023

billion yearly Programmatic drawbacks “Programmatic is kind of the shotgun method, where you’re trying to reach a large enough audience to build brand awareness,” said Benediktsson. “It It has a much lower level of clicks and also a low level of conversions per click.” Dig deeper: Bid shading costing advertisers $6.6 Get MarTech!

Machine Learning 110

Machine Learning Audience Brand Awareness Conversion 110

InMobi

APRIL 16, 2019

Ensuring that users are shown the better performing creatives will better attract the intended audience for your app (and increase conversions). Note: A key assumption here in the setup described is that all creatives are intended to target the same audience and the delivery optimization event selected is the same.

ROI 52

ROI Impressions Clickbait Click Through Rate 52

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. Strategic ad placement: Position your ads in locations where your target audience frequents.

Ad Targeting 116

Ad Targeting Demand Side Platform Impressions Audience 116

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Media 108

Media Marketing Machine Learning MarTech 108

Martech

MARCH 21, 2024

How will you leverage AI to better understand your audience? ROI measurement. Determine your benchmarks for ROI. Consider how AI will foster collaboration between sales and marketing — a critical factor in closing the loop from lead generation to conversion. Customer insights. Sales and marketing alignment.

ROI 105

ROI MarTech Marketing Conversion 105

Martech Series

NOVEMBER 4, 2022

Independent Research Firm reports marketing operating system can deliver 149% ROI by providing customers full-funnel optimization to reduce the manual effort on the hands of B2B marketers. million and a risk-adjusted ROI of 149%. Marketing Technology News: Solving First-Party Audience Expansion Using AI.

ROI 86

ROI Conversion Rate MarTech Audience 86

AdvertiseMint

SEPTEMBER 17, 2023

Conversely, when the toggle is turned off, your ads won’t appear in TikTok’s search results. Enhanced targeting: By choosing where your ads appear, you can better target your audience. Targeting: The next step is to specify your target audience based on demographics, interests, and other factors.

Marketing 52

Marketing ROI Conversion Audience 52

Martech

OCTOBER 28, 2022

Getting seen by the right audience can be difficult. How do you reach your target audience? Although the findings were as diverse (and interesting) as the businesses surveyed, four clear SMB challenges emerged as shared frustrations: content creation, time and resource constraints, platform fragmentation, and evaluating ROI/ROAS.

Advertising 136

Advertising Marketing ROI Conversion 136

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. will be one of many your audience sees. Don’t do that. Make sure all employees know the plan.

Education 105

Education Audience Communications MarTech 105

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. Step 1: Understand your target audience CTV advertising lets you connect with almost any segment and helps you broaden your reach. Each one has a slightly different audience composition and membership numbers.

Viewability 80

Viewability Conversion Rate Impressions Conversion 80

MNTN

JUNE 15, 2022

Also on the content lineup, TV ads have broken free of the box and into a futuristic world of creative multi-device attribution, and our recent Audience Segment Reporting release will make it easier than ever to know the exact, high value customers responsible for driving those summer campaign conversions and revenue.

A/B Testing 96

A/B Testing ROI Conversion Audience 96