Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. The advertisers generate high ROI with leads, conversions, and sales from these video ads. 93% of the companies say they get high conversions from personalized ads. What Is Video Advertising?

Video Ads 52

Video Ads Advertising Viewability ROI 52

Monetize More

JANUARY 13, 2023

In addition, ad automation allows for more sophisticated targeting and tracking of ads, resulting in a higher ROI for businesses. This is especially important for businesses looking to increase their conversion rates. In addition, by creating multiple ads, you can A/B test elements to see what works best with your audience.

Conversion Rate 52

Conversion Rate A/B Testing Retargeting Conversion 52

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. We are excited to debut immersiion to the market.

Audience 90

Audience Advertising Rich Media Entertainment 90

MNTN

JULY 6, 2022

When armed with a CTV platform that’s fully optimized to drive and measure conversion-based outcomes, marketers are freed from their historical constraints and given a new opportunity to make television ad creative that drives the revenue they need to defend and grow their budgets during volatile periods.

A/B Testing 52

A/B Testing ROI Conversion Conversion Rate 52

Martech

OCTOBER 30, 2023

Case study: A leading life insurance company’s success with a well-known digital experience platform A leading life insurance company leveraged a well-known digital experience platform’s capabilities to focus its marketing efforts on two specific audiences: direct-to-consumer (D2C) and business-to-business (B2B). The result?

Conversion Rate 121

Conversion Rate Cookies A/B Testing ROI 121

AdvertiseMint

DECEMBER 1, 2023

Want to re-engage valuable audiences and boost conversions? That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending. Remarketing Lists 101 In simple terms, remarketing lists are custom audiences of people who’ve previously interacted with your business in some way.

Conversion 52

Conversion ROI Audience Cookies 52

InMobi

APRIL 16, 2019

Before we get started, let’s delve into why A/B testing is necessary and how it helps in maximizing campaign performance. Ensuring that users are shown the better performing creatives will better attract the intended audience for your app (and increase conversions). This results in increased ROI.

ROI 52

ROI Impressions Clickbait Click Through Rate 52

MNTN

FEBRUARY 14, 2024

Launch Targeted Ads : Design and deploy ads tailored to each segment’s interests, using platforms where the audience is active, like social media, search engines, and OTT platforms. Monitor and Optimize : Continuously track campaign performance to optimize ads for better engagement and conversion rates.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

AdvertiseMint

DECEMBER 6, 2023

The key is maximizing conversion rates at each step of the sales process. Convey detailed ROI, case studies, and demos. Optimizes Lead Conversion Each outreach phrase should convert visitors from strangers to leads, lead to qualified buyers, and buyers to customers. Pretty cool, right? Emphasize ongoing support and resources.

Marketing 52

Marketing A/B Testing ROI Conversion Rate 52

MNTN

FEBRUARY 14, 2024

Let’s take a look at some topics they covered during their conversation. of the US population, giving advertisers an incredible opportunity to reach target audiences of various backgrounds. Precision Audience Targeting Unlike traditional linear TV, CTV should enable you to activate third party, first party, and CRM audiences.

Marketing 52

Marketing A/B Testing Audience ROI 52

AdvertiseMint

AUGUST 22, 2023

In this post, you’ll learn 15 lead generation strategies to put your business in front of your target audience. A good client avatar tells you all about your target audience. Find industry influencers in your niche with engaged audiences. Their products get exposed to new yet relevant audiences. Go beyond product pitches.

A/B Testing 52

A/B Testing Education Audience Conversion 52

Martech

SEPTEMBER 25, 2023

The chart below shows how many of the identified potential audiences are responding to marketing activities. This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. How many substantive conversations with customers or potential customers did sales have at the event?

Marketing 118

Marketing A/B Testing Machine Learning Finance 118

Monetize More

JUNE 22, 2023

GA4 introduces powerful tools and features tailored specifically to publishers, enabling you to understand your audience, optimize your content strategy, and drive exceptional results. Audience Intelligence: GA4 empowers you to gain a deep understanding of your audience like never before. Unlock Advanced Insights Today!

Machine Learning 52

Machine Learning Click Through Rate Conversion Rate Audience 52

Smart-Hub

NOVEMBER 29, 2023

Conversion Rate This metric specifies the number of users who took the desired action after watching an ad. Measuring the conversion rate is the way to assess the overall effectiveness of advertising efforts. This way, you can find out in which households CTV ads led to conversion and discover how effective the ads are.

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

MobileAds

DECEMBER 5, 2020

Just like DCO, the programmatic creative helps the advertisers to continually refine the ads to deliver the right messages to the most appropriate audience on suitable devices. This ad technology is highly effective when customizing ads for a specific target group of audience. Ad placement / contextual targeting.

Conversion Rate 52

Conversion Rate A/B Testing Machine Learning Viewability 52

Banner Flow

APRIL 1, 2022

Join the conversation. A/B test your posts and ads. These can demonstrate engagement levels, lead to increased web traffic and even conversions – with a clear way to measure them. It’s a great place for sharing news and videos, creating groups and engaging with your audience. Join the conversation.

Media 52

Media Advertising A/B Testing Conversion 52

AdvertiseMint

NOVEMBER 22, 2023

1: Identify Your Target Audience Knowing exactly who you want to sell to is crucial for strategically scaling your business. The first step is conducting thorough market research to identify your target audience. Using data analytics can also help you learn more about your audience and potential customers.

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

AdvertiseMint

OCTOBER 19, 2023

As more people use the web daily, online ads provide affordable exposure to targeted audiences. You’ll learn how to : Know your target audience Set advertising goals Create stellar ad copy and visuals Monitor and optimize ad campaigns And more! Understanding Your Target Audience Let’s talk about your ideal target audience.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

MNTN

JANUARY 13, 2023

Like any marketing strategy, performance marketing provides the greatest ROI (return on investment) when you spend time planning your campaign, determining your KPIs (key performance indicators), and tweaking your campaign as you begin to see results. This video advertising channel has the ability to reach a large audience in a powerful way.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Digiday

NOVEMBER 17, 2022

Following the switch with Commerce Layer, Chilly’s has seen a 41% drop in checkout abandonment, a 24% increase in mobile and an 18% increase in overall conversions. HR services company Randstad worked with Khoros to reach new audiences, including Gen Z users starting their careers, via TikTok strategies. Best Content Management System.

A/B Testing 67

A/B Testing Ad Server Native Advertising Data Management Platform 67

Smart-Hub

OCTOBER 20, 2023

They include this channel in their marketing strategy because CTV allows for reaching solvent audiences with improved targeting solutions and delivers better campaign results than linear TV advertising. Thanks to a data-driven approach and real-time bidding, your ads are automatically served to the right audience.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Lemonads

DECEMBER 7, 2020

As the name says, Tracking Software is used to track the activity of your campaigns, for example, clicks, conversions, ROI, and much more. You can also easily make A/B tests, create conversion funnels, and get more data that you could get on the Affiliate Network or the Traffic Source. Let’s get deeper into it!

Affiliates 52

Affiliates Marketing A/B Testing Conversion 52

Monetize More

SEPTEMBER 20, 2022

One way to do so is by comparing average monthly expenditures with average monthly revenues, which will tell you whether or not you’re getting a good ROI. This data can help you make future corrections to avoid any discrepancies in the sales funnel and fix any issues that might be preventing conversions.

A/B Testing 52

A/B Testing Affiliates Ad Inventory Click Through Rate 52

Agility Ads

MAY 26, 2022

Reach Your Audience Where They Are – Web traffic used to be dominated by computers, but since 2017 that hasn’t been the case as more people switched to mobile devices. When you use mobile advertising, you can better reach your target audience. Here are five significant benefits of mobile advertising.

CPC 40

CPC CPL Click Through Rate Advertising 40

MNTN

JULY 5, 2023

But there’s a common mistake marketers make that can seriously hurt their overall strategy: only focusing on the bottom of the funnel—on sales conversions. The sales funnel , meanwhile, takes the leads who have already gone through the marketing stage and guides them through to a conversion.

Marketing 52

Marketing Conversion Conversion Rate Shipping 52

Single Grain

JULY 20, 2023

With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. Or maybe your existing campaign isn’t converting the leads you need to make your ROI. It is available in numerous languages and countries for those with a global or multilingual target audience.

ROI 52

ROI Conversion CPC Food 52

Digiday

OCTOBER 4, 2022

Evie, a YouTuber and founder of LongHairPrettyNails, used Linkpop to support her most recent product launch and was able to increase social sale conversions by more than 600%. By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative. Best CRM Platform Act!

Viewability 65

Viewability Healthcare A/B Testing Food 65

AdvertiseMint

JANUARY 17, 2024

So, consider what each audience segment needs to know and use these levels wisely! You get to work with 25 characters for each callout, which means short and sweet messages straight to your audience. They’re mighty tools for improving conversion rates! After running A/B tests on its ads, Bing saw its revenue rise by 12%.

Ad Click 52

Ad Click Shipping Pop-Up A/B Testing 52

MNTN

APRIL 24, 2023

A sales funnel is a conceptual tool that businesses use during the sales process to convert potential sales leads into actual sales, increase sales numbers, and improve their overall ROI. Define Your Target Audience Effective sales funnel optimization requires you to define your target audience clearly. What is their age?

Conversion 52

Conversion A/B Testing Retargeting Audience 52

AdvertiseMint

JANUARY 21, 2024

I’m referring to metrics such as engagement rates, conversions, drop-offs, and more. All designed to: Help teams grow subscriber lists Increase audience engagement Boost sales revenue It’s a digital marketing platform you can leverage without big budgets or headaches. Automation software tracks everything.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Lemonads

MAY 12, 2021

Targeting Bemob allows its users to target their audience which helps to increase the profitability of the campaigns. Split Testing: No need to A/B test your campaigns elsewhere. An event is a click, a visit, a conversion, a lead, a visit to our tracking link. You can do everything on Bemob.

Affiliates 52

Affiliates A/B Testing Conversion Marketing 52

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

AUGUST 8, 2019

How can you leverage that knowledge to increase our retargeting conversion rates? One online retailer increased their conversation rate by a 161% (compared to their previous campaigns) as a result of a remarketing campaign. The potential for business growth and conversion rate increases can be staggering. Repeat buyers.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Lemonads

AUGUST 18, 2020

As you can imagine, with their i mpressive massive scale, unique content consumption data, and world-class AI technology , they’ve helped and are helping thousands of advertisers and publishers reach their audiences with compelling native ads and in a “ brand-safe” environment ! All thanks to their brilliant algorithm !

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Martech

DECEMBER 12, 2022

Here are five expert tips to help you optimize for the highest performance and maximize your display ads’ ROI in the upcoming year. If you want to go the extra mile and increase the chances of conversion, you can give dynamic ads a try. Focus more on creative production and personalization.

A/B Testing 106

A/B Testing Conversion Audience ROI 106

Single Grain

SEPTEMBER 29, 2020

While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/B testing. The Importance of A/B Testing in E-Commerce. This brings us to the question of what should be tested.

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98